Hosts: Si Wickson & Dan Thorncraft Guests: El Brooks & Luke Napper Recorded: March 2023 We explore how data quality creates risks & opportunities in our digital marketing; who's role is it in the organisation to look after database hygiene; take a trip down memory lane with how some of our campaign processes began. While we encourage you to share internally, please do NOT share this externally.

Hosts: Si Wickson & Dan Thorncraft Guests: El Brooks & Luke Napper Recorded: March 2023 We explore how data quality creates risks & opportunities in our digital marketing; who's role is it in the organisation to look after database hygiene; take a trip down memory lane with how some of our campaign processes began. While we encourage you to share internally, please do NOT share this externally.

Hosts: Si Wickson &amp; Dan Thorncraft Guests: El Brooks &amp; Luke Napper Recorded: March 2023 We explore how data quality creates risks &amp; opportunities in our digital marketing; who's role is it in the organisation to look after database hygiene; take a trip down memory lane with how some of our campaign processes began. While we encourage you to share internally, please do NOT share this externally.

WoW Site: #1 Why should marketers care about customer data quality?

We explore how a focus on Customer (and Team) Data Quality can positively impact practically every area of our organisation. Along with special guests, we discuss commercial,&nbsp; customer 1st, team 1st &amp; compliance lens in a light hearted but thought provoking way. While we encourage you to share internally, please do NOT share this externally.

Business

Marketing

We explore how a focus on Customer (and Team) Data Quality can positively impact practically every area of our organisation. Along with special guests, we discuss commercial,  customer 1st, team 1st & compliance lens in a light hearted but thought provoking way. While we encourage you to share internally, please do NOT share this externally.

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WoW Site: #1 Why should marketers care about customer data quality?

WoW Site: #1 Why should marketers care about customer data quality?