Curious about our new Capability Framework? Check out this unique podcast where we explore its ins and outs using the power of AI. With Google's NotebookLM tool, we've generated a conversation between two AI "hosts" who break down the framework in an engaging and thought-provoking way. Join them as they offer a fresh perspective on how it can help you navigate your professional development.

Hosts: Si Wickson & Dan Thorncraft
Guests: Jo Hayne & Bianca Gomez
Recorded: March 2023

We explore future business impacts looming via Privacy regulatory reforms; what new choice & control we may provide customers (think opt in/outs to personalisation, to targeted or direct marketing, to the right to be forgotten and more)

Hosts: Si Wickson & Dan Thorncraft
Guests: El Brooks & Luke Napper
Recorded: March 2023

We explore how data quality creates risks & opportunities in our digital marketing; who's role is it in the organisation to look after database hygiene; take a trip down memory lane with how some of our campaign processes began.

While we encourage you to share internally, please do NOT share this externally.

Hosts: Si Wickson & Dan Thorncraft
Recorded: Sept 2023

Si and Dan provide a mini episode to discuss the key takeaways from each episode. If you want a flavour of why data quality matters to your role, take a listen

Hosts: Si Wickson & Dan Thorncraft
Guests: Tim Hornbrook & Owen Lim
Recorded: Aug 2023

We discuss that our customers interact with us through two major ways. The first digitally through websites and apps, and the other by shopping in our stores. A gap in either of these can potentially lead to an incorrect understanding, which results in less relevant experiences

Hosts: Si Wickson & Dan Thorncraft
Guests: Karen Demello & Leandra Mantua
Recorded: Aug 2023

We dive into the complex world of campaign execution; how does customer data quality help or hinder our E2E digital marketing teams; and what would make the process simpler, and therefore provide better customer outcomes...

Hosts: Si Wickson & Dan Thorncraft
Guests: Neil Donnelly & Barry Bohler
Recorded: May 2023

We discuss impacts on paid media and areas like Cartology; links to our Everyday Door To More strategy; and blue sky thinking on future opportunities with our rich first party data (more AI chatter!)

Hosts: Si Wickson & Dan Thorncraft
Guests: Caroline Easter & Kate Pogson
Recorded: May 2023

We explore the foundations of our customer databases and the core fields that matter; discuss some key statistics (ie opportunities!); plus the ‘halo’ effect data quality can have on key initiatives like Auth0 migration, single login, App downloads, WXID, and common customer pain points

Hosts: Si Wickson & Dan Thorncraft
Guests: Iman Behzadian & Bass Hassan
Recorded: March 2023

We explore how data quality affects our modelling & propensity scoring; the capability of WXID and customer identity solutions; plus all things ChatGPT and how AI could be leveraged to our advantage!