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Hosts: Si Wickson & Dan Thorncraft
Guests: Caroline Easter & Kate Pogson
Recorded: May 2023
We explore the foundations of our customer databases and the core fields that matter; discuss some key statistics (ie opportunities!); plus the ‘halo’ effect data quality can have on key initiatives like Auth0 migration, single login, App downloads, WXID, and common customer pain points
By Si WicksonHosts: Si Wickson & Dan Thorncraft
Guests: Caroline Easter & Kate Pogson
Recorded: May 2023
We explore the foundations of our customer databases and the core fields that matter; discuss some key statistics (ie opportunities!); plus the ‘halo’ effect data quality can have on key initiatives like Auth0 migration, single login, App downloads, WXID, and common customer pain points