Data Is Our Universe

Curious about our new Capability Framework? Check out this unique podcast where we explore its ins and outs using the power of AI. With Google's NotebookLM tool, we've generated a conversation between two AI "hosts" who break down the framework in an engaging and thought-provoking way. Join them as they offer a fresh perspective on how it can help you navigate your professional development.

Hosts: Si Wickson & Dan Thorncraft
Guests: Jo Hayne & Bianca Gomez
Recorded: March 2023

We explore future business impacts looming via Privacy regulatory reforms; what new choice & control we may provide customers (think opt in/outs to personalisation, to targeted or direct marketing, to the right to be forgotten and more)

Hosts: Si Wickson & Dan Thorncraft
Guests: El Brooks & Luke Napper
Recorded: March 2023

We explore how data quality creates risks & opportunities in our digital marketing; who's role is it in the organisation to look after database hygiene; take a trip down memory lane with how some of our campaign processes began.

While we encourage you to share internally, please do NOT share this externally.

Hosts: Si Wickson & Dan Thorncraft
Recorded: Sept 2023

Si and Dan provide a mini episode to discuss the key takeaways from each episode. If you want a flavour of why data quality matters to your role, take a listen

Hosts: Si Wickson & Dan Thorncraft
Guests: Tim Hornbrook & Owen Lim
Recorded: Aug 2023

We discuss that our customers interact with us through two major ways. The first digitally through websites and apps, and the other by shopping in our stores. A gap in either of these can potentially lead to an incorrect understanding, which results in less relevant experiences

Hosts: Si Wickson & Dan Thorncraft
Guests: Karen Demello & Leandra Mantua
Recorded: Aug 2023

We dive into the complex world of campaign execution; how does customer data quality help or hinder our E2E digital marketing teams; and what would make the process simpler, and therefore provide better customer outcomes...

Hosts: Si Wickson & Dan Thorncraft
Guests: Neil Donnelly & Barry Bohler
Recorded: May 2023

We discuss impacts on paid media and areas like Cartology; links to our Everyday Door To More strategy; and blue sky thinking on future opportunities with our rich first party data (more AI chatter!)

Hosts: Si Wickson & Dan Thorncraft
Guests: Caroline Easter & Kate Pogson
Recorded: May 2023

We explore the foundations of our customer databases and the core fields that matter; discuss some key statistics (ie opportunities!); plus the ‘halo’ effect data quality can have on key initiatives like Auth0 migration, single login, App downloads, WXID, and common customer pain points

Hosts: Si Wickson & Dan Thorncraft
Guests: Iman Behzadian & Bass Hassan
Recorded: March 2023

We explore how data quality affects our modelling & propensity scoring; the capability of WXID and customer identity solutions; plus all things ChatGPT and how AI could be leveraged to our advantage!