!Wowow! is a multifaceted art collective that emerged in South East London during the early 2000s. Composed of artists, musicians, and designers, the group gained notoriety for transforming squatted buildings in Peckham into vibrant hubs for exhibitions and large-scale parties. Their history is defined by a DIY ethos that allowed members to bypass traditional internships and instead curate their own immersive cultural events. Notable figures associated with the movement include fashion designer Gareth Pugh and photographer Matthew Stone, who helped establish the group's distinct aesthetic. While rooted in London, the collective expanded its reach to cities like Berlin and Dresden, blending performance art with a unique, experimental lifestyle. This source provides a comprehensive overview of the people, venues, and creative philosophy that defined the !Wowow! era.