WP Elevation WordPress Business Podcast

Watch the video of this podcast here.

A Bit About Bret Phillips
Bret Phillips began (like so many of us do in this space) believing he could launch a full-service agency and handle it all on his own. As we all know, however, that can be a very difficult feat to pull off.

Eventually, he decided to scale his Web Devils agency back to something smaller and more focused; specifically, it became a custom WordPress development business.

It wasn’t until he entered the Blueprint program and got his company, pricing, and processes under control that he was able to merge it with Sideways8, an Atlanta-based digital marketing agency that does it all. He now uses Blueprint to refine processes for his business as well as for Sideways8.

Life Before Blueprint
As Bret summed it up:

“Life was hard.”

Prior to implementing the Blueprint into his business, Bret and his small team of contractors were getting by with only just enough revenue. Their agency only handled WordPress development projects, which meant no recurring revenue and constantly having to hunt down new work.

A Plan for Escape
A few years ago, Bret encountered an ad for WP Elevation. The offer was tempting: pay $1 for the first month of access, then switch to a monthly payment plan.

Having a deep appreciation for self-guided resources, Bret intended on signing up, downloading everything he could from the Blueprint, and then cancelling his membership. He soon realized, however, that there was a lot of value not only in the materials provided by Blueprint but in being involved in the program and community itself. In fact, the community is what kept him around after he completed his first run through the Blueprint.

Life with the Blueprint
The first major “aha!” moment Bret had was early on in the course.

Interested to see how these step-by-step guides would help, he used the Blueprint to prepare a bid for a prospective client. He sent the bid with a quote three times higher than normal. Using the anti-follow-up, he landed the job. He continued to find value in the Blueprint as he used it to build the client’s website and, in turn, made a good profit from it.

As he said:

“This stuff actually works.”

These days, Bret utilises the Blueprint the way he does one of his favourite books, the 4-Hour Workweek by Tim Ferriss. Each year, he revisits them in the hopes of finding something that he missed in previous go-throughs. Doing this allows him to pick up on new things as the context of his life and business change.

The Blueprint helped him continue to refine business processes and set higher prices. He now has a recurring revenue model that works and a dedicated team handling parts of the business that isn’t in his wheelhouse.

Welcome to the Community
Having been a member of the WP Elevation community for a few years, Bret has done much more than engage with other Elevators through the forum and Facebook group. He has attended Mavericks Masterminds and WordCamps, too, where he has made both personal and professional connections.

In addition, he’s found talent from within the WP Elevation group. As he explained, the great thing about working with other Elevators is that they already understand the processes you use as well and how to talk to people the right way.

In general, he’s really happy to be a part of the WordPress and WP Elevation communities. With everyone so positive, welcoming, and supportive, he believes this to be a group of people who are truly committed to seeing everyone walk away as winners.

Favourite Tools
Sideways8’s founder launched 48-in-48, an initiative that brings together marketing and web development talent with the goal of building 48 websites for 48 non-profits in just 48 hours.

As such, Bret and his team have had to identify ways in which they can work faster and smarter. One of the tools he’s gained a greater insight into since starting the Blueprint was the Beaver Builder page builder. With this tool (not just the plugins, but the themes too) Bret has been able to change his company’s entire process flow for the better.

Wrap-Up
It’s always interesting to see our Elevators enter the Blueprint course at different stages of their careers. As we’ve seen in the case of Bret, the takeaways are still the same - work smarter, focus on delivering more value, get the support you need, even if implementation happens a little differently.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Watch the video of this podcast here.

Introducing Peter Freeman… Again
Peter Freeman is no stranger to the WP Elevation podcast. He first made an appearance back in episode 36. He joined Troy in this latest episode - the first one ever filmed live in the Silence Is Golden studio - to talk about his experience as the Director of Digital at an Australia-based tourism marketing agency. (How is that for a niche?)

Why Tourism Marketing?
Woof Media didn’t initially begin life as a tourism marketing agency. The fact of the matter is, being located in a big tourist area like Port Lincoln is what really set them on that path towards niching down as they attracted more and more tourism clients.

Peter (his business partner) and Naomi (the founder of Woof Media) had to make a decision when Peter decided to move to Canada. They met with a business advisor, took a look at their client list at the time (which was about 70% tourism clients), and talked about who it was they really wanted to work for.

It ended up being resoundingly in favour of tourism.

In addition to knowing the industry very well - having done so much work for it over the years - they found it was actually quite easy to find clients in the space. Tourism conferences alone proved to be a great opportunity to network.

The highly specific niche they’ve carved out for themselves has made them the clear choice over other marketing agencies that work as generalists or really haven’t taken the time to understand the unique needs of tourism marketing. As Peter explained:

“We know and live the same challenges as our clients. We make it our job to understand what the industry looks like from their perspective.”

Tools to Manage a Distributed Team and Clients
Peter now works from Canada while his business partner is in Adelaide and their support personnel are located in Port Lincoln. Needless to say, communication tools play a big part in their operational success. Here are some of the ones they can’t live without:

• Google Apps
• Adobe Creative Suite
• Zoom
• Slack
• WORK[etc]

Not only have these tools proven to be effective in bridging the physical gaps between team members, but they’ve proven useful in terms of client communication too. In fact, these tools have become yet another way in which Woof Media adds value to clients’ lives, introducing yet more solutions that work for the tourism industry.

Accept That You’re Not Excellent at Everything
The #1 piece of advice Peter would give himself five years ago?

“Don’t try to do it all yourself.”

When your business is brand new, of course, you’re reluctant to delegate work to others. This is your baby and you want to coddle it for as long as you can. But there comes a point where delegation is no longer optional.

For Peter, he knew it was time when things started to break, projects were taking longer, and he was having more “I’m sorry” conversations with clients.

Sure, delegating tasks to others costs money… and it can be frustrating and even a little nerve-wracking leaving parts of your business in others’ hands. But the time you spend trying to learn a new skill can be costly and frustrating, too. If your attention is best directed at higher value tasks (as Peter learned once he began to delegate), why wait to do it?

Wrap-Up
It’s always a pleasure talking to our Elevators about their unique experiences in business. Peter’s perspective from the Australian tourism marketing space is certainly an interesting one to learn about - especially in person.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Watch the video of this podcast here.

Introducing Jasmine Andrews
Jasmine launched her business (now dubbed Brain Candy Consulting) back in 2011, around the time her first child was born. She didn’t have much experience inside of WordPress aside from personal projects she used it for, but she was able to leverage it in one of her first major projects.

Her Big Break
Jasmine’s first client (a referral from her technical writing days) wanted help updating a book and converting it to Kindle format. She then turned her attention to boosting sales of it on their website. At the time, customers were only able to purchase one book per session, which, as you can imagine, can be detrimental to the user experience and to the company’s conversion rates.

Jasmine knew there had to be a better solution, so she taught herself how to use WooCommerce and PHP. Although she was nervous that she didn’t know what she was doing, the results of her work proved otherwise.

At launch, the website (which now had a shopping cart capable of handling multiple purchases) generated $10,000 more in sales than usual.

From Burnout to Blueprint
As happens to many of us, Jasmine began to make and repeat mistakes in her work and eventually experienced burnout as a result of working too much and not charging enough for her efforts.

After a couple years of her revenue being in the red, she entered the Blueprint course, ready to turn things around.

In particular, it was the Go Wide Go Deep method that changed her approach to business. It made her realise that it was the consulting piece - getting to know clients, understanding their needs, helping them build the perfect site - that she really loved. And so she added paid discovery and audit services to her offering (which had only been traditional web design services prior).

Whether clients came in just for the smaller ticket items, or transitioned to larger projects, Jasmine was making much more money and with a lot less work. Her success ultimately boiled down to the following points:

• She was providing a service that she really loved.
• She was targeting a niche that she was passionate about (content-driven non-profits).
• She was no longer charging based on the time or resources used, but on the value, she was delivering to clients.
• Consulting proved to be her perfect sweet spot.

The Power of the WP Elevation Community
Jasmine has put the WP Elevation community to good use and on a variety of platforms. She’s made use of:

• The accountability partner
• The public and private chat groups
• The Facebook group

These are places for her to not only share her own struggles and wins but to help others get to where they want or need to be. And, as she mentioned in the podcast, people generally aren’t this transparent or honest in the real world, which makes it much easier to connect with others’ journeys. Because of this, Jasmine views it as an environment that helps everyone grow and win with WordPress.

A Case Study
There’s a story that Jasmine tells towards the end of the podcast that makes for a great lesson about what can happen when you go above and beyond for your clients. You’ll have to listen to the podcast in full to get this entire case study, but the gist of it is as follows:

Jasmine delivered HUGE results on a project that was originally supposed to be a month of training and support in WordPress. However, she was only able to produce these results because of the approach she took with the Go Wide Go Deep method.

With four weeks to complete the project, she spent two of them asking questions about what they wanted from the site and how they were going to provide services to customers. Once the user research and empathy mapping was done, she was able to hop into Divi and help them get their new site up by the four-week deadline.

What the client got, as a result, brought massive changes not just to how they viewed their website, but also to how their internal processes worked. She saw the site as something beyond just aesthetic marketing. Because of this, she helped them transform it into the important business tool that it should be and gave the client much more than they had bargained for.

Wrap-Up
There’s so much we can learn from one another in this space if we only just take the time to be open about our experiences. I’m really grateful to Jasmine for joining me in this podcast as her story is one that I think a lot of Elevators (and even those on the fence about joining) can learn from.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Alex Moss is one of the directors at FireCask (his wife is the other) and he is co-founder of Peadig, a Bootstrap WordPress development framework (which he is giving away as a prize - $189 worth of goodies up for grabs).

Watch the video of this podcast here.

A Bit About Jennifer Dopazo
Jennifer Dopazo is the Founder and Creative Director of Candelita, a branding and design studio that serves female business owners and influencers who want to take their companies to the next level.

Before Blueprint
Before implementing the Blueprint course, Jennifer worked mostly in isolation and was highly protective of her agency’s processes and services. Since joining, all that has changed.

These days, she works fewer hours (while getting more accomplished), has a healthier work-life balance, and has learned that it’s okay to say “I don’t know”.

Jennifer’s Take on the Community
As someone who previously (and mostly) worked in isolation, Jennifer has really come to appreciate the community she finds herself within now.

According to Jennifer, there is a lot of value that comes from the community - even if everyone who’s a part of it comes from a different background or works in a different niche. There’s so much overlap between the questions and experiences everyone has, that the conversations that take place among members have proven to be quite relevant and helpful for Jennifer.

As she explained, this sounding board allows the members of the WP Elevation community to be open and vulnerable with one another and to really get the most out of their respective business-building journeys. The more people are willing to say “I don’t know”, the more everyone has a chance to learn from one another; be it entering different niches, trying new processes, or getting past annoying obstacles.

After Blueprint
A lot has changed for Jennifer since her first run through Blueprint (you heard me right: she’s done this more than once). As she picks up new lessons and acquires new skills, she incrementally tweaks her business as well as her daily habits in order to make Candelita the best it can be.

Work-Life Balance
It’s taken a few years of experimenting with a daily routine, but Jennifer seems to have sorted out what the optimal structure is for her:

She goes to a co-work space every morning for three to four hours where she does “laptop work”; i.e. talking to clients, communicating with remote employees, etc.

She goes home midday for lunch and then hits the gym. This gives her brain a chance to reset before she moves into the next part of her day.

She returns home to tackle what she calls “desktop time”. This is when she does design work and other strategic tasks that require the use of a private work environment and desktop computer.

In so developing this routine, Jennifer has effectively divided her day up into the most productive times. This allows her to maximize her output while working less.

Adopting Processes
Previously, Jennifer struggled to get processes in place for her business. With the help of Blueprint, she’s been able to streamline the creation of these processes. By using the tools and templates available, she spends less time recreating the wheel and more time adapting them to fit her unique business approach.

Client Management
Another way in which Blueprint has had a big impact on her life is in client management.

Before Blueprint, Jennifer had a hard time saying “no” to prospective clients, even if she knew they weren’t a good fit.

But by learning how to qualify leads better, by using the processes and checklists provided in the Blueprint course, and by using the anti-follow-up approach, she more effectively signs new and high-quality clients to her agency.

Her Favourite Part of Blueprint
The tools and templates Jennifer has had access to through Blueprint have obviously made a huge impact on the way she runs her agency. However, it’s her ability to actually implement processes now that is her favourite part of Blueprint.

Part of this comes from the fact that Blueprint is a highly actionable course and the community surrounding it is one that encourages all members to make strides in their businesses.

Another part of this comes from Troy’s emphasis to stop looking for perfection.

It’s that “just hit Publish” mentality and Troy’s willingness to try new things on the fly that’s really inspired her to get stuff done in her own business. Rather than waste time waiting for the perfect moment, she’s now able to achieve much more as her business constantly remains in motion.

Wrap-Up
There’s nothing better than to see an Elevator leveraging the Blueprint course as well as the WP Elevation community to further her business. If you have any questions or comments on this episode of our podcast, let us know in the comments below.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Watch the video of this podcast here.

An Introduction to Align Today
Eugene starts by telling us a bit about Align Today which is a cloud-based solution developed by a New Orleans-based entrepreneur and his business coach.

The founders attempted to implement Rockefeller Habits for the purposes of scaling business, however, they struggled with the limitations posed by tools like Microsoft Word and Excel. As a result, they took the Rockefeller Habits and developed a SaaS solution that would put them into the hands of business owners, coaches, and CEOs all around the world.

Align Today’s main purpose is to get business teams aligned towards the same company vision and goals.

Changing Your Mindset
Eugene explains that scaling business often causes entrepreneurs to arrive at a point where they need to calm the chaos. Troy tells us that he too arrived at this point and that’s where Scaling Up, the Rock Habits, and Align Today entered the picture and that Scaling Up is something that fundamentally changed his approach to running WP Elevation

In short, the Rock Habits are a way of teaching business owners to shift their mindset.

Why would they want or even need to do this? Because the way you run a new company with three or four employees is much different than running one with dozens of employees across the world.

Ultimately, what the Rock Habits and Align Today will teach you to do is build a lasting company and to stop worrying about what the next product looks like. Put your focus on your business instead of the various elements that go into the business. Eugene says “If you build a great company that fosters and nurtures that, the clients will come.”

Unclear Leader = Unfair Leader
One of the common problems that Align Today aims to solve is the matter of transparency and accountability within scaling businesses.

In an anecdote that Eugene shares in the podcast,  he talks of how a business owner was confused when asked if his entry-level employees knew what the revenue goal for the quarter was. After all, why would an entry-level employee have any need for that information?

Well, if you’re paying employees to support your business’s core vision, how do you expect them to help you achieve company goals if they’re blind to where you’re heading? This is valuable information that everyone should have and Align Today enables businesses to provide this level of transparency while also giving employees the chance to actively participate.

Scaling Business with Align Today
The last thing your team might want to hear is that you’ve added a new software to their workflow. But Align Today isn’t like other project management software applications.

All it takes is 15 to 20 minutes in the morning, and a few more minutes at the end of the day, to get in and out of the platform. As such, you can improve transparency in your company, increase accountability within your team, and decrease the time spent in meetings.

With Align Today, you can:

Build strategic plans that can be shared, viewed, and edited company-wide.
Set goals with customisable key performance indicators (KPIs) and track progress.
Establish strategic priorities.

Enforce a daily practice of a team “huddle” to keep everyone on the same page.
When business is growing and management of your team becomes more chaotic, Align Today can put everyone on track, create accountability within your growing organisation, and push you closer and closer towards your goals.

Wrap Up
Are you having any struggles as your team grows? Let us know in the comments and we will get back to you!

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Watch the video of this podcast here.

A Bit of Background
Tara's business, AlchemyThree, is a small business that she runs out of an office in Massachusetts. Tara and her small team concentrate on small to medium sized businesses particularly female-owned businesses as she loves helping women to step into their power and succeed. Her business focuses on digital marketing, web design and maintenance.

Tara started as a photographer and hated computers for a long time. She only wanted to make art and it wasn’t until things started to go digital that she realised that she needed to get into that space and embrace her inner control freak! She got onto Photoshop and started messing around with that. She is largely self-taught with an Associates in graphic design from a community college.

She has been working in the WordPress/ design space for around 16 years now with some stints of work in corporate.

Discovering the Blueprint
A year ago she saw Kristina Romero (one of WPE’s coaches) give a talk at WordCamp Boston. A light bulb went off when Kristina was talking about care plans and the concept of recurring revenue. Tara at the time had been hustling to get the next project and just wasn’t thinking long-term. So she started following Kristina online which led her to WP Elevation and here she is! Now Tara is part of the Mavericks Mastermind group.

The Game Changer
The biggest game-changer for Tara since completing the Blueprint is that she has realised her worth as a web developer, marketer and brand specialist. It wasn’t until she found WPE and it’s community that this happened. She talks about the isolation that you feel when you're running your own business. So the support and guidance helped her make this mindset shift.

Before the course, she was charging around $2,500 for a website and was getting in over her head because she had no processes in place and was making everything up as she went along. After the course, she felt she had the tools, the skills and the structure to take on more work with full confidence in her abilities.

Everyone keeps going on about the community- am I right! Well, Tara says that she loves the diversity of the community with varying skill sets and backgrounds. She loves hearing stories of how people got where they are and loves how the people in the group are so supportive when you need help.

Being a part of Troy’s small Mastermind group has given her the chance to get even closer with some of the other members. So last week she had a "little tantrum" when Google decided to shut down her account. It was one of those moments when the straw breaks the camels back and she felt ready to give up on her business. She took to her Maverick's Slack group and everyone rallied around her, reached out to check on her and offer help. She says that "instead of undercutting each other we lift each other up."

The care plans and having a recurring revenue changed her life as well as the proposal process. She was wasting so much time writing proposals so to have a structure and a baseline was amazing. The proposal allows the reader to see that you actually understand their business and sell them the benefits of your work rather than the features.

Growing a Team
Tara is nervous and excited because she just offered someone offshore a full-time role. Hurrah! Her first full-time employee! She currently also has a writer and a developer working for her which she was only able to do since WPE.

She learned that making yourself feel uncomfortable is important. Hiring this person makes her feel nervous and in the past, she never would have done this without the support of the WPE community.

Tara's Favourite Tool
Tara says that she has an unhealthy relationship with Mixmax. It's a tool that allows you to track your emails, send canned email responses and send invites to your calendar. The tracking helps you to understand what level of interest people have in your business and whether emails have been lost.

Wrap Up
Tara wraps up the chat with Ray by saying “The course is a no-brainer. The amount of value you get is bonkers! Don’t even hesitate”. Awww thanks for sharing the love Tara!

How awesome is she! If you have any questions for her or want to let us know what you think of this podcast, please leave a comment below.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE  upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.

Watch the video of this podcast here.

About WP Buffs
Joe has a team of nine people doing everything from the tech work to content marketing across five time zones! He says it's fun and challenging.

Troy and Joe start the conversation off by talking about remote teams and why it’s a game changer to meet up with your virtual staff.

They then move onto why Joe chose to join the Blueprint course six months ago.

The WP Elevation Community
Joe thinks that as he has grown WP Buffs that one of the hardest things has been finding the support of a community or network of people in the WordPress space. He wanted to find a tribe of like-minded people with drive and people who want to grow their business but this was really hard to find even though he goes to WordCamps and has a lot of contacts. When he found WP Elevation, the community was one of the best things that helped him to grow his business.

This is the first time that Troy has heard someone say that the community was the reason they joined the program. Troy finds it interesting that most people think that they’re joining for the training, the blueprints, processes or to tap into their experience. However, after a short period of time, they realise how valuable the community or network is. A community is a hard thing to market to people before they get the first-hand experience of it.

Skeptical of ROI

Joe was skeptical before he joined that the course would valuable and that he would see a return on investment. However, most of the time he finds that the less hard he is sold on something the better it ends up being. With WP Elevation, he felt he wasn’t given a hard sell and that’s why he was happy to join.

On this point, Troy says that a mentor once said to him “all you need to do is give them the information that they need to buy from you”. So Troy lays as much information to everyone as possible so that people can make an informed decision.

Troy points out that Joe isn’t a typical WPE customer because he owns a WP maintenance and support company and doesn’t actually build websites. Joe says that he joined because whether you’re a consultant, designer or marketer in the WordPress space, the skills sets are slightly different but the drive is all similar.

He had read that WP Elevation was the number one online community in the WordPress space and he knew there was a tonne he could learn. The course changed his mindset and helped him with running a small business and marketing techniques.

Joe says that the engagement with the community is unreal. When he logs into Facebook it's pretty much just WPE stuff. He goes to the page and gets updates. He loves commenting and having great discussions about what’s new.

But Would Joe Recommend the Course?
Of course! He thinks that the return on investment that anyone gets is "pretty outrageous." So just based on that, anyone that is serious about developing a WordPress career should join.

Joe says that he has multiple times made his money over in the 6 months that he has been a member. You get so many ideas on how to systemize your business. Templates, information, learning structure.

No matter what you’re looking for in terms of moving your business forward, then it’s going to require some investment.

Joe's Current Challenges
Things are going well for WP Buffs in terms of growth and direction. But they also have their fair share of challenges. The number one challenge is working across five time zones and managing the team and building the culture. They are hiring a marketer at the moment to take some of the slack off Joe, but he is finding it hard to find the right person.

We had him on the podcast a few months ago and Troy mentions that he loves his outlook on business. Check it out here.

Joe is certainly an inspiration!

If you have any questions or comments on this show, please feel free to let us know in the section below.

P.S. We've created a 10% discount code for the listeners of the WPE podcast (GOELEVATE). Add the code upon payment of the Blueprint course.

See omnystudio.com/listener for privacy information.

In this episode, Troy chats to Joe Howard, founder of WP Buffs about his experience with the Blueprint course and how he has loved being part of such a supportive community.

Watch the video of this podcast here.

A Brief Introduction to Kirk Deis
Kirk Deis is the founder and CEO of Treehouse 51, a digital marketing agency based out of Newport Beach, California. Although the company is relatively young, Kirk and his team have already experienced many of the issues that most of us in the web development and marketing space face with clients.

This is how The Bug Squasher came to be.

The Bug Squasher Origin Story
Kirk was building a website for a client who happened to be an older woman that had very little knowledge of computers. So, when she encountered a problem with the website that Kirk had built, she wrote a tremendously lengthy email to spell out the problem.

There were a number of problems with this:

• The 10,000+ single-spaced words that Kirk says was way too long to read.
• The client didn’t actually mention what the problem was until about halfway through the email.
• When she did, she didn’t indicate where it existed on the website as she assumed the developer would automatically know what she was talking about (despite it being a rather sizable site).

Email, in general, isn’t the ideal platform to have a discussion of this nature. First, there’s the chance that it could get lost in someone’s inbox or spam folder. Second, there’s the possibility of miscommunication without context or being able to hear someone’s tone of voice. And, thirdly, it can lead to unnecessary and cumbersome back-and-forth. Which is what happened here.

The client was very upset that Kirk and his team had to ask a lot of questions in order to figure out where the problem was and, then, determine the circumstances under which she was seeing it.

After the ordeal was over, Kirk said:

“I wish there were a way to talk to clients without them having to give us all this information.”

What Is the Bug Squasher?
The Bug Squasher is a simple solution for easing the communication gap that often exists between clients and the WordPress professionals they’ve hired. (Actually, The Bug Squasher now works on all platforms, so it’s not solely relegated to WordPress anymore.)

Installation is simple. You just insert a single line of JavaScript into the header of your website. Once it’s implemented, clients will see The Bug Squasher on the frontend of their website. When they take notice of something that needs changing, they can easily grab a screenshot of it, annotate or highlight it, explain the problem, and then submit.

And it isn’t just a handy tool for “squashing” bugs. It can be used for general communications related to design, copy, functionality, and so on.

Kirk says that browser recording is coming down the pipeline as well, which will make this even more user-friendly than it already is.

A Unique Marketing Approach
This very podcast came about as a result of Kirk Deis’ marketing efforts. Like most of what he’s doing to bring attention to The Bug Squasher, his goal is to reach a variety of audiences. Podcasts have been one way to do this organically. PPC advertising and Spotify spots are another form of marketing he’s pursued.

What WordPress Consultants Need to Know About The Bug Squasher
Unlike many project management and issue tracking tools on the market, The Bug Squasher doesn’t limit how many users or development URLs you can use within your account. Each plan covers an entire domain, which is especially nice if you use staging subdomains.

In addition, you can connect The Bug Squasher to your project management software (e.g. Asana, Podio, Basecamp), so logged bugs or updates automatically get pushed to your project management email address.

If you’re interested in giving this issue tracker/client communication tool a shot, be sure to visit The Bug Squasher website. Kirk is offering WP Elevation listeners a 20% discount with the coupon code Wp20.

P.S. We've created a 10% discount code for the listeners of the WPE podcast. Simply add the code GOELEVATE upon payment of the Blueprint course. The deal is valid until the 21st September 2018.

See omnystudio.com/listener for privacy information.