WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

Why people leave:

● See no value within first billing period
● Do not see equivalent value within first billing period
● Overwhelmed by the product, so much to do, so little time
● Run out of money

For example…

Membership Site, buys access, logs in, 100 things to do, can’t figure out where to start, cancels and leaves because it’s too overwhelming. Same can be applied to a software company, LMS site.

For product stores

Churn can be the amount of first time buyers who don’t return

Ways to ensure people stay

● Ensure they see equivalent value within the first billing period
○ Be available for questions
○ Provide constant guidance and assistance
○ Automate on-boarding
○ Provide key benchmarks that “appear as value!”
○ Validate the customer experience
● Continue to provide value long term
○ Videos
○ Blogs posts
○ Podcasts
○ Insights
○ Strategies
○ etc...

What to do when people leave?

● Send exit survey
○ Find out why the left
○ Collect key APIS/reasons
● Stay in touch
○ Keep them on the list unless they unsubscribe
○ Send them “veteran” promotions and deals for reactivation
○ Continue to provide value
● Don’t take it personally
○ Unless they make it personal
● Clear refund policy
● Make it easy to come back
○ Discount for reactivating
○ Instant reactivation
○ Account “Pausing

#WordPress
#Churn
#GroundHogg

We going to be discussing in this episode how WordPress can be a direct competitor to SaaS platforms like Clickfunnels, with the right combination of free tools. We also are going to discuss funnels generally (including how the tech is only one part of the equation when it comes to successful funnels), and how I've used funnels and landing pages to sell $300k+ online courses in my first 2 years of business.

Dave Foy teaches non-coders how to build their businesses faster and more profitably using WordPress and the Elementor page builder.

Dave is actually a fully qualified teacher. For 10 years he taught 5-11-year-olds in the UK.

Dave built his first website 20 years ago, and in 2003 turned pro and spent 14 years in the industry, building and optimizing websites.

He started "Design-Build Web" (https://www.designbuildweb.co) in early 2017, combining his passion for teaching, his non-sleazy approach to marketing and 20+ years of web design experience. He applied everything he knew about sales funnels to his own website, resulting in rapid list growth, a string of profitable online course launches aimed at non-coders and a six-figure income in his first year.

Dave has 2 courses:

No Stress WordPress (https://www.nostresswp.co), teaching non-coders the framework for delivering fully functional WordPress websites faster with Elementor.

No Fear Funnels (https://www.nofearfunnels.co), teaching non-coder 'non-marketers' how to plan, design, build and manage highly effective sales funnels using WordPress and Elementor.

https://www.designbuildweb.co
https://www.nofearfunnels.co
https://www.facebook.com/designbuildweb/
https://twitter.com/designbuildweb/
https://www.youtube.com/channel/UC6kR_saJuc8AJiGosqQai3QDave Foy

Our two main stories this week is WP-Engine buying up Flywheel, the dark star grows our second is an insightful post oh what a test group of Chinese students really do when given access to the open web for a period of time.

We have two special guests this week

Adrian Tobey from Groundhogg: https://www.groundhogg.io/

#1 - WP Engine Acquires Flywheel

https://wptavern.com/wp-engine-acquires-flywheel

#2 - When Chinese students were given the uncensored internet

https://www.inkstonenews.com/society/what-happened-when-researchers-gave-chinese-students-uncensored-internet/article/3015387

#3 - After Party: An Apology

https://2019.europe.wordcamp.org/2019/06/24/after-party-apology/

#4 - Something Awful’s founder thinks YouTube sucks at moderation

https://www.theverge.com/2019/6/26/18744264/something-awful-youtube-moderation-rich-kyanka-lgbtq

#5 - State of CSS 2019 Survey Results: Top Frameworks Rank Low in Satisfaction, JavaScript Proficiency is on the Rise

https://wptavern.com/state-of-css-survey-2019-results-top-frameworks-rank-low-in-satisfaction-javascript-proficiency-is-on-the-rise

#6 - How Much of Google’s Search Traffic is Left for Anyone But Themselves?

https://sparktoro.com/blog/how-much-of-googles-search-traffic-is-left-for-anyone-but-themselves/

Panel's Recommendations of the week

Jonathan's Conductor - LifeTime Package $399 https://conductorplugin.com/

Chris Badget: https://lifterlms.com/recommended-resources/

John Locke: https://whitespark.ca/review-handout-generator/

Adrian Tobey: https://obsproject.com/

Violette has managed to build a real online community with her FemCity brand we discuss how she did it and the lessons she has learned.

Violette created FemCity while developing a Public Relations + Marketing business. She was seeking a community of women to network and mastermind with monthly. She couldn’t find what she was looking for, so she created a business community for women. For the first year, she only hosted workshops and the series in Miami. From there, women around the world started to ask for their own FemCity community in their backyard. Today we have over 140 communities in the US, Canada, and the Caribbean.

Key Subjects We Discuss During the Show

1 - Advice on how to build real community online?

2 - Key things learnt connected to building a successful online membership based business?

3 - What were some the major business problems Violette faced building up the business and how did she overcome them?

4 - What are some of the things Violette would like to share with the audience connected to things she would have like to have known at the beginning?

5 - Where would Violette like the FemCity brand be in 18 months time?

https://femcity.com/

We have a special guest panelist this week

Adrian Tobey of GroundHogg. https://www.groundhogg.io/

This week show we discuss some great stories. One of our main posts is connecting Yoast working with Google to integrate XML Sitemaps into WordPress Core. Then we have a couple. of posts about Facebook. One is about the company's recent announcement of its massive cryptocurrency project "Libra." The second post is what is it's really like being a Facebook moderation in 2019 a pretty dark article.

#1 - Developers at Yoast and Google Collaborate on Proposal to Add XML Sitemaps to WordPress Core

https://wptavern.com/developers-at-yoast-and-google-collaborate-on-proposal-to-add-xml-sitemaps-to-wordpress-core

2 - Key things learned connected to building a successful online membership-based business?

https://gizmodo.com/senate-banking-committee-schedules-hearing-on-facebooks-1835672507

#3 - Disgruntled security firm discloses zero-days in Facebook's WordPress plugins

https://www.zdnet.com/article/disgruntled-security-firm-discloses-zero-days-in-facebooks-wordpress-plugins/

#4 - The restaurant owner who asked for 1-star Yelp reviews

https://thehustle.co/botto-bistro-1-star-yelp/

#5 - WP Rocket: from $0 to $2.6 million in 5 years | Made In WordPress #1

https://www.youtube.com/watch?v=_aZU5nXR8Sc&feature=youtu.be

#6 - Bodies in Seats - At Facebook’s worst-performing content moderation site in North America, one contractor has died, and others say they fear for their lives

https://www.theverge.com/2019/6/19/18681845/facebook-moderator-interviews-video-trauma-ptsd-cognizant-tampa

Recommendations of the week!

Jonathan's Mega Menu Builder - Max Mega Menu Pro - https://www.megamenu.com/features/

Adrian: https://wordpress.org/plugins/wp-chatbot/.

In this episode we discuss LearnDash 3.0 which is a major upgrade and what are some of the new powerful improvements

Justin Ferriman Founder of LearnDash

https://www.learndash.com

Cindy Nicholson Co-Host of WP-Tonic

https://www.thecoursewhisperer.co

We start our discussion talking about Justin Tadlock's recent post

#1 - Justin Tadlock Proposes Idea to Solve Common Theme Issues "Proposes Idea to Solve Common Theme Issues" connected to having a library of commonly used theme block elements, that theme developer could freely use to develop their themes with. This would really speed up the development time and help developer with the additional benefits to the users of knowing that the themes they are buying have been built on a well-documented support theme library.

https://wptavern.com/justin-tadlock-proposes-idea-to-solve-common-theme-issues

#2 - Mary Meeker’s most important trends on the internet

https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

#3 - Wordpress VIP Go sites are experience outages (yes, us included)

https://techcrunch.tumblr.com/post/185522867574/wordpress-vip-go-sites-are-experience-outages

#4 - Caleb Cain was a college dropout looking for direction. He turned to YouTube

https://www.nytimes.com/interactive/2019/06/08/technology/youtube-radical.html

#5 - This Picture Featuring 15 Tech Men And 2 Women Looked Doctored. The Women Were Photoshopped In.

https://www.buzzfeednews.com/article/ryanmac/tech-titans-women-fake-photoshop-cucinelli-gq

#6 - Google will stop syncing files between Drive and Photos

https://www.engadget.com/2019/06/12/google-drive-google-photos-sync-changes/

Panel's Recommendations of The Week

Jonathan Denwood: Bolt and Lead Generation system - https://continual.ly/

Chris Badget: Drift Video: https://www.drift.com/video/

John Locke: https://www.youtube.com/user/lpflyer88

Sallie Goetsch: https://hookturn.io/2019/06/acf-theme-code-pro-v2-4-with-support-for-acf-blocks/

Ben loves product creation, marketing and most of all online course creation! He co-developed WP Courseware, the leading Learning Management System plugin for WordPress. He also co-developed S3 Media Maestro the all in one AWS S3 media protection manager plugin for WordPress.

Here Are Some of The Topics We Discuss During The Show

WP Courseware Updates
Video Online Courses
Tele-prompters, lighting, backgrounds, cameras, microphones
Video production software
Just starting out on a budget
Fear of recording self video
Video Exporting

To say his appointment to this particular job and the way it was handled was slightly controversial in the WordPress community would be an understatement. Then in less then six months he resigns! The panel gives their own views on this bit of a sad affair and what might have been the main reasons for the resignation.

#Yoast
#WordPress
#Google

We have a special guest panelist Vito Peleg of WPFeedBack https://wpfeedback.co/

#1 - Joost de Valk Steps Down as WordPress Marketing Lead

https://wptavern.com/joost-de-valk-steps-down-as-wordpress-marketing-lead

#2 - As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start

Rand Fishkin

https://sparktoro.com/blog/as-the-antitrust-case-against-google-kicks-off-heres-where-the-doj-should-start/

#3 - Building the most inaccessible site possible with a perfect Lighthouse score

https://www.matuzo.at/blog/building-the-most-inaccessible-site-possible-with-a-perfect-lighthouse-score/

#4 - Google Adds New Desktop/Mobile Selector to the Rich Results Testing Tool

https://wptavern.com/google-adds-new-desktop-mobile-selector-to-the-rich-results-testing-tool

lusthis The #1 Campaign Toolkit for Marketing Automation Users

We going to be discussing marketing automation and while is industry going in general in 2019. What are the things an eLearning entrepreneur needs to really understand connected to marketing automation?

Greetings! I’m a marketer, writer, and creator. I’ve had quite an interesting career in marketing so far. My first marketing job was as a consultant for Microsoft, Dell, and Nestle, helping them train their people and promoting their products. (I don’t miss melting to death inside a Nestle bunny suit anymore.) From there I’ve worked in sales selling IT services. But for the last 5 years, I was the head of marketing for an executive coaching company.
I’ve created award-winning sites including one Forbes featured in their “Top 100 Sites for Your Career” list. I’ve consulted executives at Google, Apple, SAP and more around personal branding and other marketing initiatives. I’m personally passionate about creating engaging content that helps educate customers on solving their business problems.

When I’m not working I enjoy being a huge dork. I love comic books, board games, and audiobooks. I also like getting outdoors, usually taking my dog and paddle board with me. I’m a two-time cancer survivor with a can-do attitude. I look forward to getting to know the PlusThis community and helping you all get more leads and

Bryce Christiansen

https://www.plusthis.com/