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Phillip helps companies convert their static websites into lead-generating marketing platforms.

In 2005, knowing little about web development, Phillip made a promise to a business owner that he wasn’t sure I could keep - to build a website.

https://seoforgrowth.com/about-the-authors/phil-singleton/

https://kcwebdesigner.com/about/

Phillip self-studied and painstakingly created a simple one-page site for him. Two months later, the site achieved top search engine rankings and leads starting pouring in for his business.

Soon after, he called and said “you’ve not only changed my business, you’ve changed my life.”

It was the most rewarding moment of my professional career and ignited a fire in me that rages to this very day.

That ugly little Microsoft Front Page website has snowballed into a thriving digital agency that has partnered with hundreds of businesses.

Phillip have since written several award winning and best-selling books on lead generation, search engine optimization and web design. Forbes named my book SEO for Growth (seoforgrowth.com) as the #1 SEO book to read for entrepreneurs. It’s been endorsed by over 50 of the world’s top marketing experts, and listed as a top marketing book by Inc., Mashable, Oracle and The Huffington Post.

Jonathan comment: I’ve got some some great news next week Friday (13th at 8:30am PST) Matt Medeiros of the Matt Report podcast will be joining us on the panel WP-Tonic round-table show!

This Weeks Discussion Stories

1- WordPress 4.9.8 to Introduce “Try Gutenberg” Callout

https://wptavern.com/wordpress-4-9-8-to-introduce-try-gutenberg-callout

2 - WCEU Panel Discusses Progressive WordPress Themes, AMP, and Gutenber

https://wptavern.com/wceu-panel-discusses-progressive-wordpress-themes-amp-and-gutenberg

3 - How Old Are Successful Tech Entrepreneurs?

https://insight.kellogg.northwestern.edu/article/younger-vs-older-tech-entrpreneurs

4 - The Demand for Gutenberg Is Not There. Yet

https://tommcfarlin.com/demand-for-gutenberg-is-not-there

5 - John Maeda: Designing Inclusive Teams and Products

https://99u.adobe.com/videos/59401/john-maeda-designing-inclusive-teams-and-products

6 - The Best Image Compression Tools for the Web

https://www.webdesignerdepot.com/2018/07/the-best-image-compression-tools-for-the-web/

7 - EU sends controversial internet copyright reforms back to the drawing board

https://www.theverge.com/2018/7/5/17535874/eu-copyright-law-article-11-13-rejected-first-vote

David Kadavy is author of the #18 Amazon best-selling book, Design for Hackers, and host of the Love Your Work podcast. Prior to writing Design for Hackers, David led design at two Silicon Valley startups, freelanced for clients such as oDesk, PBworks, and UserVoice, and launched numerous startups of his own – none of which failed hard enough to be worthy of mention in this bio.

David's work has won international awards that only design snobs have heard of, and his free email courses have taught over 100,000 people the fundamentals of good design.

https://designforhackers.com/

This Weeks Stories

1- WP Engine Acquires StudioPress

https://wptavern.com/wp-engine-acquires-studiopress

2 - Instagram launches IGTV app for creators, 1-hour video uploads

https://techcrunch.com/2018/06/20/igtv/

3 - Learn the simple tactic I used to rank #1 for "Online marketing

https://neilpatel.com/blog/keyword-research-formula/

4 - LinkedIn taps Microsoft’s language skills for new translation tool within main feed

https://www.geekwire.com/2018/linkedin-taps-microsofts-language-skills-new-translation-tool-within-main-feed/

5 - How Mobile Web Design Affects Local Search (And What To Do About It)

https://www.smashingmagazine.com/2018/06/local-search-mobile-web-design/

6 - Essential Design Trends, July 2018

https://www.webdesignerdepot.com/2018/06/essential-design-trends-july-2018/

How you can use the power of affiliate marketing And SEO to market your online course Using FREE Or Very Inexpensive Strategies

https://www.seoaffiliatedomination.com/

Every Friday at 8:30am PST we record a live round-table show all about latest WordPress news stores of the week plus we discuss general stories connected to the Web and technology in general.

This weeks Stories

1 - WP Rig – A WordPress Starter Theme and Build Process in One

https://wptavern.com/wp-rig-a-wordpress-starter-theme-and-build-process-in-one

2 - State Sales Tax: Which States Are Most Affected By The Supreme Court Online Retail Ruling?

https://www.forbes.com/sites/advisor/2018/06/21/state-sales-tax-which-states-are-most-affected-by-the-supreme-court-online-retail-ruling/

3 - Gutenberg Team Panel Talks Release Timeline, Theme Building, and Customization at WCEU

https://wptavern.com/gutenberg-team-panel-talks-release-timeline-theme-building-and-customization-at-wceu

4 - 4 Ways to Improve Your Site’s Content

https://www.webdesignerdepot.com/2018/06/4-ways-to-improve-your-sites-content/

5 - WordPress Security As A Process

https://www.smashingmagazine.com/2018/06/wordpress-security-as-a-process/

6 - Young people still love Twitter — as screenshots on Instagram

Jack has over ten years experience in the world of WordPress, where he got his start designing and building websites, web apps, and creating custom plugins for clients.

In 2015 he founded Very Good Plugins (https://verygoodplugins.com/) to focus on creating commercial plugins, and created WP Fusion (https://wpfusionplugin.com/) as the flagship product. WP Fusion allows customers to leverage the power of marketing automation systems within WordPress by creating a deep link between the two platforms.

What started out as a side project has grown into a full time job, as WP Fusion has followed the incredible growth in the marketing automation space over the last few years, especially for small businesses.

Jack considers himself a “digital nomad”, and when he isn’t writing code he enjoys traveling the globe and immersing himself in new cultures and experiences.

https://wpfusionplugin.com/

This Weeks Stories

1 - WordCamp Europe 2018 14 - 16 of June 2018 Belgrade, Serbia

https://2018.europe.wordcamp.org/schedule/

2 - Plugin Detective Wins WordCamp Orange County’s 2018 Plugin-a-Palooza

https://wptavern.com/plugin-detective-wins-wordcamp-orange-county-2018-plugin-a-palooza

3 - Client Work Slowing Down?

http://scottbolinger.com/client-work-slowing-down/

4 - 3 SEO “Hacks” to Boost Your Website Ranking

https://www.webdesignerdepot.com/2018/06/3-seo-hacks-to-boost-your-website-ranking/

5 - A Beginner’s Guide to Mobile Website Optimization

https://databox.com/a-beginners-guide-to-mobile-website-optimization

#301 WP-Tonic Show With Special Guest Andrew Michael From Hotjar

Hotjar is fighting to change the way digital experiences are built and improved by ‘democratizing’ User Analytics and Feedback so the Internet becomes a better place. It empowers website and app owners to truly understand their users, using both analytics and feedback methods.

https://www.hotjar.com/

My 300th WP-Tonic show I never thought when I started the show “three and half years ago” that I would get to my 300 episode!!

I would personally like to thank all my guests and especially the panel that come regularly on my Friday WP-Tonic’s round-table show. I also want to say a big thanks to YOU the listeners of the podcast and viewers on my YouTube channel and those that watch the shows live on WP-Tonic’s Facebook page HERE’S A BIG THANK YOU FOR YOUR SUPPORT!!!

Here’s This Weeks News Stories That We Discussed This Week

1- How One Company Scammed Silicon Valley. And How It Got Caught.

“BAD BLOOD Secrets and Lies in a Silicon Valley Startup”

https://www.nytimes.com/2018/05/21/books/review/bad-blood-john-carreyrou.html

Elizabeth Holmes

Theranos

John Carreyrou: Veteran investigative journalist at The Wall Street Journal.

https://en.wikipedia.org/wiki/John_Carreyrou

This week in startups Jason Calacanis interview with John Carreyrou

E617: WSJ’s John Carreyrou shares his investigative reporting on Theranos, including latest & breaking: CMS declares the co. an immediate public health threat & Walgreens suspends testing.

http://thisweekinstartups.com/john-carreyrou-wsj/

2 - The Small-Business WordPress Developer Code of Honor

https://wpshout.com/the-small-business-wordpress-developer-code-of-honor/

Jason Witt says

https://jasonawitt.com/

This is great and all, but you totally missed addressing the elephant in the room. The client’s budget vs the client’s expectations. In every project I’ve ever worked on for a small business the client had these huge ideas for their site but when it came down to it, I gave them a realistic price for their huge ideas, the simply did not have the budget for it.

This is when the client starts to race to the bottom to try and get the most work out of the least amount of money they need to spend. This is the reason why a lot of small businesses are unhappy with their sites. They got what they paid for. Good web development costs money, and if a small business can’t or won’t pay for it, then they won’t be happy with the results.

And the sad truth is that they usually end up spending what it would cost for a good site eventually anyway, but instead of paying one good developer, they ended up spending it on multiple bad developers and/or implementers, and still don’t get good results.

The impression I get from small business owners is that a website is just a thing they need because everyone else has one. Well, it isn’t just a thing you need. It’s a major representation of your business and sometimes for potential customers, the only representation of your business.

You’d be surprised at how many small business owners don’t have web development as part of their budget and don’t even include web development as part of their overall business plan when trying to build capital with things like business loans.

The WordPress community, in particular, has created this false impression of how you can have a great website for very little money with free plugins and free or low-cost prebuilt themes. This has created an idea in the business market that paying high prices for web development is not worth the investment. Small business owners have been told that they can get websites on the cheap and when they do their websites are crap, then they are unhappy.

These code of honor suggestions are nothing new for a web developer that actually takes their job seriously. The problem is all of those codes of honor translate into time, and that will cost the client money. The best way to cut costs is to not implement those codes of honor. This is where the implementers come in. They hit just the right price point where they charge enough to look like they know what they are doing but are so costly they drive away clients.

3 - Microsoft to Buy GitHub; Controversy Scheduled for This Week

https://www.webdesignerdepot.com/2018/06/microsoft-to-buy-github-controversy-scheduled-for-this-week/

https://stratechery.com/2018/the-cost-of-developers/

4 - Sustainability + WordPress = SustyWP

https://wptavern.com/sustainability-wordpress-sustywp

5 - Is Facebook getting Less important

https://yoast.com/is-facebook-getting-less-important/

6 - Update Google Chrome Immediately to Patch a High Severity Vulnerability

https://thehackernews.com/2018/06/google-chrome-csp.html