WP-Tonic | WordPress | SaaS  | Bootstrap SaaS | Startups

WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

By Jonathan Denwood & Kurt von AhnenBusinessTechnologyEducation
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WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups episodes

  • 168 What is User Experience Design?

    We look at the role of user experience design in web design. How does UX differ from other disciplines in web design and development?

     

    Our panel this week:

     

    Krissie VandeNoord: http://krissievandenoord.com/

    Sallie Goetsch: https://www.wpfangirl.com/

    Jackie D'Elia: https://jackiedelia.com/

    Kim Shivler: https://whiteglovewebtraining.com/

    John Locke: https://www.lockedownseo.com/

    Jonathan Denwood: https://www.wp-tonic.com/

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 168

    0:00 Podcast intros.

    3:16 WordPress News Story #1: #StopMullware — On the Security of 27% of the Websites on the Internet

    http://web.archive.org/web/20170214062414/https://medium.com/@CiPHPerCoder/stopmullware-on-the-security-of-27-of-the-websites-on-the-internet-298a7e5b6871

     

    Matt Mullenweg Responds to Security Rant: Digital Signatures for WordPress Updates Are Important but Not a Priority

    https://wptavern.com/matt-mullenweg-responds-to-security-rant-digital-signatures-for-wordpress-updates-are-important-but-not-a-priority

     

    14:32 WordPress News Story #2: WordPress REST API Vulnerability Exploits Continue

    https://wptavern.com/wordpress-rest-api-vulnerability-exploits-continue

     

    RCE Attempts Against the Latest WordPress REST API Vulnerability

    https://blog.sucuri.net/2017/02/rce-attempts-against-the-latest-wordpress-rest-api-vulnerability.html

     

    A Feeding Frenzy to Deface WordPress Sites

    https://www.wordfence.com/blog/2017/02/rest-api-exploit-feeding-frenzy-deface-wordpress-sites/

     

    25:38 WordPress News Story #3: How Many WordPress Plugins is Too Many? The Answer Might Surprise You

    https://wplift.com/how-many-wordpress-plugins

     

    Main Topic: What is UX Design?

    32:22 What is UX? How does it differ from other web design disciplines?

    36:01 What are the impacts of bad user experience or not considering UX?

    39:40 What impact does UX have on something like an online course?

    44:59 Why are UX and UI confused so often? What are the real differences between user experience design and user interface design?

    46:25 Where does UX design fit into the larger design plan? When does user research get presented to visual designers and back-end engineers?

    49:35 Balancing usability and functionality.

    56:38 Some recommendations for UX resources to learn from.

    1:07:55 Podcast outros.

     

    ===================

     

    Links mentioned during the show:

     

    Rethink.fm Episode #8: Designing User Experiences

    http://rethink.fm/podcast/episode-8-designing-user-experiences/

     

    Lucky Orange

    http://www.luckyorange.com/

     

    Tragic Design

    http://tragicdesign.com/

     

    Foundations of UX: Content Strategy

    https://www.lynda.com/Content-Strategy-tutorials/Foundations-UX-Content-Strategy/473877-2.html

     

    Foundations of UX: Logic and Content

    https://www.lynda.com/Web-Interaction-Design-tutorials/Foundations-UX-Logic-Content/141156-2.html

     

    Human Factors Intl

    http://www.humanfactors.com/

     

    User Testing

    https://www.usertesting.com/

     

    Feedbackerr

    http://feedbackerr.com/

     

    DarkPatterns.org

    https://darkpatterns.org/

     

    Design of Everday things

    https://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/1452654123

     

    Just Enough Research

    https://abookapart.com/products/just-enough-research

     

    Designing for Emotion

    https://abookapart.com/products/designing-for-emotion

     

    Don't Make Me Think

    https://www.amazon.com/Dont-Make-Think-Revisited-Usability/dp/0321965515/

     

    Crazy Egg

    https://www.crazyegg.com/

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/168-user-experience-design/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress maintenance and development service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

     

    1 hr 13 min
  • 167 Tim Brown on Freelancing, Web Design, and SEO

    Tim Brown is someone that if you haven't heard of him yet, you soon will. A web designer, marketer, and WordPress fanatic from Minneapolis, MN, Tim has been building his personal brand while working full time at a local agency. Seriously, Tim publishes quality content like a beast, and has earned every bit of his success.

    In this episode, Tim will share his experiences in both freelancing, organizing projects, SEO, and marketing your brand.

    You can learn more about Tim at https://timbdesign.com/

    Follow Tim Brown on Twitter: https://twitter.com/timbdesignmpls

    Read Tim's book, WordPress Development For Noobs:
    https://timbdesign.com/wp

    It's a Code World (Tim Brown's podcast - highly recommended)
    https://itunes.apple.com/us/podcast/its-a-code-world/id1002926993?mt=2

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 167

     

    0:00 Podcast intros.

    3:31 Tim's origin story. How did he get into web design and development?

    6:20 How does Tim address the three pillars of web projects (content, design, development)?

    11:40 How does working for an agency and being a freelance web designer differ?

    17:52 Building your personal brand and getting through The Dip.

    22:25 Why Tim is not afraid to put the spotlight on other web designers in Minneapolis.

    25:41 Thoughts on conversion rate optimization and SEO.

    32:31 How does Tim display his value to prospects on his website to blow away his competitors?

    37:20 How Tim structures his Statement of Work and Functionality Documents to prevent scope creep during a project.

    40:36 Clients don't always fear high price. Here's what Tim does to make clients feel less fearful about working with him.

    48:48 Tim's advice when it comes to SEO.

    55:04 Podcast outros.

     

    ===================

     

    Links mentioned during the show:

     

    Snap Agency

    https://www.snapagency.com/

     

    SeanWes: The Overlap Technique

    http://seanwes.com/podcast/052-the-overlap-technique/

    http://seanwes.com/podcast/137-the-overlap-technique-a-crash-course/

     

    The Dip (Seth Godin)

    https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666

     

    Press Release Rocket

    http://www.pressreleaserocket.net/

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/167-tim-brown-freelancing-seo/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2


    ===================

    WP-Tonic is both a WordPress development and support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

    1 hr
  • 166 Best Social Media Tools for 2017

    In this week's WordPress panel, we looked at social media tools and services. What tools do we use to share, track, and accelerate social media engagement?

    We also talk social media strategies, and what platforms are giving us the best returns.

    We do a live show every Saturday at 9am PST. You can find details about each Saturday show here: https://www.wp-tonic.com/blab/

     

    =======

     

    Our panel this week:

     

    Sallie Goetsch

    https://www.wpfangirl.com/

     

    Lee Jackson

    https://trailblazer.fm/

     

    Morten Rand-Hendriksen

    https://mor10.com/

     

    Jackie D'Elia

    https://jackiedelia.com/ and http://rethink.fm/

     

    Jonathan Denwood

    https://www.wp-tonic.com/

     

    John Locke

    Lockedown SEO

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 166

     

    0:00 Podcast intros.

    6:00 WordPress News Story #1: WPWeekly Episode 262 – Interview With Morten Rand-Hendriksen

    https://wptavern.com/wpweekly-episode-262-interview-with-morten-rand-hendriksen

     

    The Case for WordPress Telemetry

    https://mor10.com/the-case-for-wordpress-telemetry/

     

    24:19 WordPress News Story #2:  WordPress.org Releases Plans For Customization In 2017

    https://torquemag.io/2017/01/wordpress-org-releases-plans-customization-2017/

    34:19 Main Topic: Social Media Tools

    34:21 What tools are you using for social media? What platforms are you focusing on?

    48:45 Some tools that we have used, and social tools that we are experimenting with.

    1:03:40 YouTube as a social network.

    1:06:34 We mourn the loss of Blab, and what could have been for that network.

    1:10:39 Podcast Outros.

     

    ===================

     

    Links mentioned during the show:

     

    Gutenberg

    https://wordpress.github.io/gutenberg/

     

    EA Share Count

    http://www.billerickson.net/share-count-plugin/

     

    Social Warfare

    https://warfareplugins.com/

     

    Buffer

    https://buffer.com/app

     

    165 WP-Tonic: Mojca Marš – All About Facebook Ads

    https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

     

    Edgar

    https://meetedgar.com/

     

    Social Networks Auto Poster {SNAP}

    http://www.nextscripts.com/social-networks-auto-poster-for-wordpress/

     

    WP Innovator on Facebook

    https://www.facebook.com/wpinnovator/

     

    Scriptless Social Sharing

    https://wordpress.org/plugins/scriptless-social-sharing/

     

    DrumUp - Content Marketing & Social Media Management Tool

    https://drumup.io/

     

    Hootsuite

     

    https://hootsuite.com/

     

    Feedly

    https://feedly.com/

     

    BuzzSumo

    http://buzzsumo.com/

     

    CoSchedule - Content Marketing Editorial Calendar Software

    http://coschedule.com/

     

    GaggleAmp

    https://www.gaggleamp.com/

     

    Social Rabbit

    https://socialrabbitplugin.com/

     

    Likealyzer

    http://likealyzer.com/

     

    Spokal

    http://www.getspokal.com/

     

     

    Social Media Colors reference

    https://www.lockedownseo.com/social-media-colors/

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/166-social-media-tools-2017/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

    1 hr 16 min
  • 165 Mojca Marš: All About Facebook Ads

    Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective.

    http://superspicymedia.com/

    =============

     

    Table of Contents for Episode 165

     

    0:00 Podcast Intros

    2:53 What things is Mojca applying in her business that's allowing her to double her income from last year?

    4:34 Why Mojca recommends Facebook ads above other social media lead generation channels.

    6:20 The reason you would want to invest in Facebook advertising for content promotion.

    8:26 What is the Facebook Pixel? And why should you have that on your website?

    13:14 More on pay-per-actions in Facebook advertising.

    14:39 What you need to know about boosting posts on Facebook.

    19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that?

    21:38 You can also create a lookalike audience from that uploaded email list.

    22:54 Some useful information about Lead Ads on Facebook.

    28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)?

    32:36 The value of testing different ad campaigns on Facebook, and  predicting campaign success.

    35:14 Should you use long form content in Facebook campaigns?

    37:54 Whats a good guideline for the text on image ratio?

    40:51 Podcast outros and where to find Mojca on the web.

     

    Mojca's email course on Facebook advertising:

    http://superspicymedia.com/fbads/

    Mojca Marš on Twitter:

    https://twitter.com/mojcamars

     

    ===================

     

    Links mentioned during the show:

     

    AdEspresso Academy

    https://adespresso.com/academy/

    039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2

    https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/

    https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/

     

    Leadpages Facebook Advertising Course

    https://lps.leadpages.net/facebook-advertising-course/

     

    ===================

     

    Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers.

    Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.

    46 min
  • 164 Differences Between an eCommerce and Regular Web Project

    We have a great discussion here with Cody Landefeld, co-founder of Mode Effect, a WordPress ecommerce agency that has worked with Fortune 500 companies.

    We talk with Cody about some of the difference between a regular web project and an eCommerce web project. What should you be preparing for with eCommerce that is different from regular web development?

    You can learn more about Cody at https://modeeffect.com/

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://LiquidWeb.com/wordpress  and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 164

     

    0:00 Podcast intros.

    2:55 WordPress News Story #1: Logging Into WooCommerce.com Now Requires a WordPress.com Account

    https://wptavern.com/logging-into-woocommerce-com-now-requires-a-wordpress-com-account

    9:29 WordPress Story #2:  Content Injection Vulnerability in WordPress 4.7 and 4.7.1

    https://blog.sucuri.net/2017/02/content-injection-vulnerability-wordpress-rest-api.html

    16:45 WordPress Story #3: WordPress Telemetry Proposal Addresses Long-Standing Privacy Concerns as GDPR Compliance Deadline Looms

    https://wptavern.com/wordpress-telemetry-proposal-addresses-long-standing-privacy-concerns-as-gdpr-compliance-deadline-looms

    23:02 What are things that clients do not realize about the preparation involved in an ecommerce project?

    28:00 What components differ between a marketing website to an ecommerce site?

    32:00 Jonathan's recommendation for an ecommerce store with zero track record (aka a brand new site with an inexperienced site owner).

    34:58 Cody's opinion on first-time ecommerce businesses, and what he asks prospects to determine if WooCommerce is a good fit for them.

    40:01 How content and product stories fit into driving traffic to an ecommerce site.

    42:28 How email marketing can help build anticipation for a product launch.

    46:21 What things take ecommerce site owners by surprise?

    49:36 Which platforms and secondary channels should an ecommerce store have products on in addition to their website?

    52:37 Advice for intertwining a bricks and mortar store and online store?

    58:46 Thoughts on ecommerce and mobile.

    1:01:44 Podcast outros.

     

    ===================

     

    Links mentioned during the show:

    Your Website Isn't Field of Dreams

    https://www.lockedownseo.com/your-website-isnt-field-of-dreams/

    Jimmy Beans Wool

    https://www.jimmybeanswool.com/class.asp

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/164-ecommerce-website-vs-regular-website/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress development service, and the publisher of a weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

    1 hr 7 min
  • 163 Philip Morgan on Positioning Your Web Agency

    Consultant Philip Morgan discusses positioning in a crowded market. He literally wrote the book on positioning for technical firms.

    Philip helps technical consultants, like web development shops, find a specialized position in a generalized world. This specialization, in turn, helps those firms strengthen their expertise in a specific niche and command higher rates.

    We really enjoyed this interview with Philip Morgan. Philip focuses on helping web agencies, freelancers, and small businesses position themselves online. Philip has some strong ideas connected to positioning and we highly advise you to listen to his ideas.

    You can learn more about Philip at https://philipmorganconsulting.com/

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 161

     

    0:00 Podcast intros.

    2:32 Why is being a generalist so hard for lead generation?

    7:35 How scarcity mindset keeps us from moving towards specialization.

    15:03 What buyers really want is trust. What actions can agencies do to build up trust?

    19:55 How do you build up to owning a word in people's minds?

    26:23 Winning mindshare when you are competing against large entities requires different strategies than they use.

    29:29 Risk is a consideration when planning a positioning change. A financial buffer is a good idea. Positioning is along term strategy.

    34:15 What are buyers thinking, either consciously or unconsciously, when making a buying decision?

    38:01 Does "award-winning" mean anything to clients? Under what circumstances does it mean something?

    39:21 What are the two things that you can't fake when it comes to what you put on your website?

    40:11 What types of clients look for a one-stop shop for web development and marketing? Is being a full-service agency exclusively bad or good?

    43:47 When it comes to picking a specialization, what are the criteria an agency should look at?

    47:48 What sorts of things should you be highlighting in case studies on your website?

    50:50 Podcast outros

     

    ===================

     

    Links mentioned during this episode:

     

    The Positioning Manual for Technical Firms

    https://philipmorganconsulting.com/the-positioning-manual-for-technical-firms/

     

    Clutch: B2B Research

    https://clutch.co/

     

    Build a Better Agency Episode 20: Define Your Mission, Vision, and Values, with Drew McLellan.

    http://buildabetteragency.com/drew-mclellan-solocast-episode-4/

     

    David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

    https://www.amazon.com/David-Goliath-Underdogs-Misfits-Battling/dp/0316204374

     

    Positioning Crash Course

    https://positioningcrashcourse.com/

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/163-philip-morgan-positioning-your-business/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress development support service, and the publisher of a weekly WordPress business podcast where we talk to some of the brightest minds in web development, online marketing, and business.

    57 min
  • 162 Jeremy Keith on the Resiliency of the Web

    Web pioneer Jeremy Keith talks with us about the resiliency of the web, upcoming innovations in CSS and browser support, native vs. web, and what he's excited about in web development.

    You can follow him on his site at https://adactio.com/.

     

    ==================

     

    Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of hosting.

    Head over to https://liquidweb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

     

    ==================

     

    Table of Contents for Episode 161

    0:00 Podcast intros.

    2:16 Resilient Web Design, and how the past influences the future

    4:42 Has the web gotten too complex? How has the evolution of the web influenced our job roles?

    9:19 What brings about an obsession with tools rather than underlying principles?

    11:54 What was it like during the Web Standards movement, and why is that important today?

    17:29 What things that are going to be supported by browsers in the next year are making you excited? Both CSS and JS APIs?

    23:18 If you're a developer, what is your advice for people wanting to experiment more with emerging browser technologies?

    26:27 What's Jeremy's view of the WordPress ecosystem and community?

    31:12 Native vs web is not a productive argument. Both will exist side-by-side forever.

    36:50 Things you once you could only do in Flash, you can now do with CSS and SVG.

    38:05 Thoughts on voice recognition, artificial intelligence, and touch screens.

    46:27 Why Clearleft stays always from having a CMS of choice and stays dedicated to front end development.

    49:27 What are the biggest misconceptions people have about progressive enhancement?

    53:00 Podcast outros.

    55:10 Bonus Content.

    55:12 Why the biggest threat to the web isn't technical, but cultural.

    58:40 Is internet surveillance a reason people might be fearful of using the web in the future?

    Why the heart of the web has always been decentralization, and how monolithic platforms are a threat to the openness of the original web.

     

    ===================

     

    Links mentioned during this episode:

    Clearleft

    http://clearleft.com/

    HTML5 For Web Designers

    https://abookapart.com/products/html5-for-web-designers

    Designing with Web Standards (3rd Edition)

    https://www.amazon.com/Designing-Web-Standards-Jeffrey-Zeldman/dp/0321616952

    Resilient Web Design
    https://resilientwebdesign.com/

    Codepen

    http://codepen.io/

    JSBin

    https://jsbin.com/

    GitHub

    https://github.com/

    Scott Jenson: Mobile Apps Must Die (2011)

    https://jenson.org/mobile-apps-must-die/

    Once Upon a Forest (Flash site)

    http://www.once-upon-a-forest.com/

    Praystation (Flash site)

    http://ps3.praystation.com/pound/v2/

    Hype Cycle

    https://en.wikipedia.org/wiki/Hype_cycle

    http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

    CraftCMS

    https://craftcms.com/

    Tragedy of the Commons

    http://www.investopedia.com/terms/t/tragedy-of-the-commons.asp

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/162-jeremy-keith/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

     

    WP-Tonic is both a WordPress development and maintenance service, and the publisher of a weekly WordPress podcast where we talk to some of the brightest minds in web development, online marketing, and business.

    57 min
  • 161 Pricing Models For Web Design & Development Client Services

    Following up our previous episode with a discussion on different types of pricing for web design and development services.

    How do we price our projects? Hourly? Fixed fee? Project rate? Blended rate? Value based?

    We also talk about some of the mistakes we've made in pricing projects, and the #1 step we recommend to estimating web development projects more accurately.

     

    Our WordPress panel this week:

    Kim Shivler: http://howtobuildanonlinecourse.com/

    Jackie D'Elia: https://jackiedelia.com/

    Lee Jackson: http://leejacksondev.com/

    Jonathan Denwood: https://www.wp-tonic.com/

    Sallie Goetsch: https://www.wpfangirl.com/

    John Locke: Lockedown SEO

     

    Episode 161 Table of Contents

    0:00 Podcast intros

    3:24 WordPress News Story #1: Wix Removes GPL-Licensed WordPress Code from Mobile App, Forks Original MIT Library

    https://wptavern.com/wix-removes-gpl-licensed-wordpress-code-from-mobile-app-forks-original-mit-library

    10:59 WordPress New Story #2: How News Corp Australia made WordPress scale

    http://www.itnews.com.au/news/how-news-corp-australia-made-wordpress-scale-448150

    18:29 WordPress New Story #3: What is the Discovery Phase and Why Do I Need It?

    http://zao.is/blog/2017/01/25/what-is-the-discovery-phase-and-why-do-i-need-it/

    30:20 Main Topic: Pricing Models for Web Design and Development Services

    30:29 What is your current pricing model and how did you come to this pricing model?

    48:19 What needs to be in place to be able to sell value pricing.

    53:18 For the panel, were there any points where the light bulb went on for you regarding pricing?

    1:00:50 Was there ever a time where you didn't get a job because your price was too low (or high)?

    1:09:34 Podcast outros

     

    ======================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/161-pricing-models-web-design-development/

     

    ======================

     

    Be sure to leave a detailed review for WP-Tonic on iTunes:

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

     

    ===================

     

    WP-Tonic is the publisher of a WordPress business podcast where we talk with some of the most successful people in WordPress development, business, and online marketing.

    1 hr 15 min
  • 160 Value Pricing With Jonathan Stark

    In episode 160, consultant Jonathan Stark tells us why hourly billing is nuts.

    Jonathan Stark built a six figure solo consultancy by ditching hourly billing for value-based fees. He has a decade of real-world experience successfully applying value-based theories to software development projects. With his coaching program, he teaches freelancers, solo consultants, and boutique firm owners how to do the same.

    You can join his daily email list at: https://expensiveproblem.com/daily

    You can also sign up at: https://valuepricingbootcamp.com

     

    ==================

     

    Our episode this week is sponsored by WP Security Audit Log

    https://www.wpsecurityauditlog.com

    Use Coupon Code WPTONIC25 for 25% off your checkout.

    ==================

     

    Table of Contents for Episode 160

    0:00 Podcast intros.

    3:32 How does value based pricing differ from traditional hourly billing?

    4:55 Hourly billing puts the client and service provider at cross-purposes.

    6:10 What are the side effects of basing project work on hourly pricing as opposed to value based pricing?

    9:05 Is value pricing evil? How does discovery differ between an hourly project and a value-based project?

    16:10 Why value pricing is the only way to guarantee 100% customer satisfaction.

    18:31 Why discovery doesn't work with hourly pricing.

    19:38 The reason most agencies and freelancers default to hourly billing instead of value based pricing.

    24:46 What's a good way to transition into value pricing?

    30:56 Thoughts on paid discovery, productized consulting, and retainers.

    46:50 Podcast outros.

    48:26 Bonus content begins.

    48:32 The thing you must keep in mind when selling a retainer offering.

    51:58 Become a recognized expert by your buyers, not your peers.

    56:56 How do you decide on an area of specialization?

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/160-value-pricing-jonathan-stark/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================


    WP-Tonic is both a WordPress support and development service, and the publisher of a twice-weekly WordPress business podcast, where we talk to the sharpest minds in web development, business, nad online marketing.

    50 min
  • 159 Round Table: Contact Forms for WordPress

    We take a look at the growing ecosystem of contact forms for WordPress. Which ones should you check out? Which are best for your project? What types of functionality exist in contact forms in 2017?

     

    ===================

     

    Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers. Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.

     

    ===================

     

    Our panel this week:

    Kim Shivler https://howtobuildanonlinecourse.com/

    Sallie Goetsch https://www.wpfangirl.com/

    Jonathan Denwood https://www.wp-tonic.com/

    John Locke Lockedown SEO

     

    Table of Contents for Episode 159: WordPress Contact Forms

    0:00 Podcast Intros

    3:23 WordPress New Story #1: Jetpack 4.5 Expands Monetization with WordAds Integration

    https://wptavern.com/jetpack-4-5-expands-monetization-with-wordads-integration

    12:51 WordPress Story #2: Is business growth the best metric to focus on? CozmosLabs 2016 year in review.

    https://www.cozmoslabs.com/76202-business-growth-best-metric-focus-2016-year-review/

    23:46 WordPress Story #3: Postmatic Basic Rebrands as Replyable, Moves Two-Way Email Commenting to SaaS Product

    https://wptavern.com/postmatic-basic-rebrands-as-replyable-moves-two-way-email-commenting-to-saas-product

    32:24 Main Topic: Contact Forms for WordPress

    32:26 How are people using contact forms in 2017?

    36:29 Choice for contact form plugins has increased. And the types of sites that still have room for improvements with contact forms.

    39:50 Pros and cons of Contact Form 7.

    43:40 Thoughts on Ninja Forms. A few words on the Jetpack contact form.

    46:39 Sallie breaks down how pricing models make a difference with choosing a contact form plugin.

    50:06 John's thoughts on Caldera Forms.

    53:11 A description of WPForms.

    55:31 Lots of discussion on Gravity Forms.

    1:03:05 Kim talks about her experience with Formidable Forms.

    1:06:23 Not a plugin, but a service to check out, called Typeform.

    1:10:09 Podcast outros.

     

    ===================

     

    Links mentioned during the show:

    Gravity Forms

    http://www.gravityforms.com/

    Contact Form 7

    https://wordpress.org/plugins/contact-form-7/

    Ninja Forms

    https://wordpress.org/plugins/ninja-forms/

    https://ninjaforms.com/extensions/

    Jetpack Contact Form

    https://jetpack.com/support/contact-form/

    Contact Forms for Marketo

    https://developers.marketo.com/javascript-api/forms/

    Caldera Forms

    https://calderaforms.com/

    WPForms

    https://wpforms.com/

    Zapier

    https://zapier.com/

    Formidable Forms

    https://formidableforms.com/

    Typeform

    https://www.typeform.com/

     

    ===================

     

    Find bonus content for this episode on the WP-Tonic website:

    https://www.wp-tonic.com/podcast/159-contact-forms-for-wordpress/

     

    ===================

     

    Subscribe to WP-Tonic on iTunes

    https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2

     

    ===================

    WP-Tonic is both a WordPress maintenance and development company, and  publisher of a twice weekly WordPress podcast where we talk with some of our favorite people in WordPress development, business, and online marketing.

    1 hr 14 min

About WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

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WP-Tonic is a podcast for WordPress professionals, Bootstrap SaaS startup entrepreneurs, and anyone looking to build a business online.