
Sign up to save your podcasts
Or


Read more about how to choose the right WordPRess theme on the WP-Tonic website:
https://www.wp-tonic.com/podcast/095-pick-right-premium-wordpress-theme/
================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
John Locke is the founder of Lockedown SEO, a SEO and web design agency in Sacramento, CA. This show chronicles how John got into web design and the WordPress community, his career before web development, and what's next.
Starting with this episode, John will be the regular co-host of the WP-Tonic podcast.
Read additional content for this episode at the WP-Tonic website:
https://www.wp-tonic.com/podcast/094-special-guest-interview-john-locke-wordpress-developer-new-co-host-wp-tonic/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
John Locke is the founder of Lockedown Design, a WordPress web agency in Sacramento, CA. This show chronicles how John got into web design and the WordPress community, his career before web development, and what's next.
Starting with this episode, John will be the regular co-host of the WP-Tonic podcast.
Read additional content for this episode at the WP-Tonic website:
https://www.wp-tonic.com/podcast/094-special-guest-interview-john-locke-wordpress-developer-new-co-host-wp-tonic/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
Read more about our choices for best WordPress security measures and plugins at: https://www.wp-tonic.com/podcast/093-wordpress-security/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
Read more about our choices for best WordPress security measures and plugins at: https://www.wp-tonic.com/podcast/093-wordpress-security/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
In this round robin special episode of WP-Tonic, we are going to be talking about everything we have discussed during April connected to online marketing from landing page plugin builders to sells funnels including email marketing plus local SEO, which is important to understand if you are a local or regional business.
We wanted to the pump-out load of information during April connected to how you the WordPress website owner needs to know about getting new clients or customers to your beautiful existing or newly powered WordPress site related to how you can convert them into an action that helps your website grow and move forward.
Read more about our choices for landing page plugins and email subscription services at: https://www.wp-tonic.com/podcast/092-wordpress-landing-page-plugins-services/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
In this round robin special episode of WP-Tonic, we are going to be talking about everything we have discussed during April connected to online marketing from landing page plugin builders to sells funnels including email marketing plus local SEO, which is important to understand if you are a local or regional business.
We wanted to the pump-out load of information during April connected to how you the WordPress website owner needs to know about getting new clients or customers to your beautiful existing or newly powered WordPress site related to how you can convert them into an action that helps your website grow and move forward.
Read more about our choices for landing page plugins and email subscription services at: https://www.wp-tonic.com/podcast/092-wordpress-landing-page-plugins-services/
====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
Use the Facebook platform and paid advertisement set-up combined with WordPress can make a powerful conversion machine.
It can be slightly intimidating when starting out with Facebook however like with WordPress there a lot of great free training resources not only from Facebook themselves but from a number of over excellent third-party websites that will show you how not only set-up your Facebook page but also how to use the Facebook Ads Manager.
Get additional content for this episode at the WP-Tonic website:
https://www.wp-tonic.com/podcast/091-powerful-conversion/
=====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
Use the Facebook platform and paid advertisement set-up combined with WordPress can make a powerful conversion machine.
It can be slightly intimidating when starting out with Facebook however like with WordPress there a lot of great free training resources not only from Facebook themselves but from a number of over excellent third-party websites that will show you how not only set-up your Facebook page but also how to use the Facebook Ads Manager.
Get additional content for this episode at the WP-Tonic website:
https://www.wp-tonic.com/podcast/091-powerful-conversion/
=====================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
Why have we decided to talk about this subject? Well, a lot of users of WordPress are small business owners who have physical businesses or have a joint set-up of local business and e-commerce online presence and are using WordPress to build their company's website.
However, for you the small business owner to get any real value from your WordPress powered website it's got to show up in Google local search. Unfortunately, I see so many small business owners making a lot of fundamental mistakes when it comes to getting their WordPress optimized for Google local search.
Show Table of Contents:
0:00 Intros
0:43 The Marketing Funnel
1:35 The Importance of Local SEO
2:10 Local SEO is Different than National Search
2:38 Directories and the Internet Yellow Pages
3:00 Getting a Consistent NAP (Name, Address, Phone)
4:05 Moz Local for managing your NAP and data aggregation
6:50 Reviews and the Internet Yellow Pages
8:00 Google Local / Google My Business
10:40 Google Search Console
11:10 Yoast SEO and sitemaps with Google Search Console
12:00 Make sure you're not blocking Googlebot in Yoast
13:37 Verifying your site in Google Search Console
16:50 Submitting a XML sitemap to Google and Bing
18:37 Collecting email addresses and some harsh statistics
21:13 Using Google Search Console for keyword research
22:31 Contact information and local SEO
24:32 Where you want to send customers who click on your PPC ads
25:50 Podcast outros
Get additional content for this episode on the WP-Tonic website
https://www.wp-tonic.com/podcast/090-wordpress-local-seo/
===================
WP-Tonic is not only a WordPress support and maintenance service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.
From the publisher's feed