WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups

This Show's Main Discussion Topics

#1 - The biggest thing a newbie to Google Ads has to know?

#2 - Can Google AdWords be used as an effective tool to promote a new course in 2019?

#3 - Your thought on Udemy and how it helps a course builder to build a personal brand

#4 - How online courses can help you get big clients

#5 - What is the most exciting marketing platform for you in 2019?

Isaac Rudansky Bio

Isaac Rudansky, CEO of AdVenture Media Group, is widely considered to be an industry-leading expert on all matters related to pay per click advertising, online traffic acquisition and conversion rate optimization.

As an educator, Isaac has over 91,000 paying students enrolled in his full-length online courses, and his beginners guide to Google AdWords has been watched by over 850,000 students.
Isaac founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2013. Since then, Isaac and his team have consulted with over 450 companies around the world, ranging in size from small mom and pop ecommerce boutiques, to multiple, publicly traded companies. Isaac and his team manage the digital advertising campaigns for well known companies like Forbes, AMC Networks, Karrass Negotiating, The International Culinary Center and many more.

https://www.adventureppc.com/

https://www.udemy.com/courses/search/?ref=home&src=ukw&q=isaac%20rudansky

We discuss the latest WordPress news stories of the week and also anything else that we feel our audience would find interesting which has been published online during the week. Also this week we also have a special guest panelist Jason Resnick.

#1 - Newspack Opens Up Application Process for Phase Two

https://wptavern.com/newspack-opens-up-application-process-for-phase-two

#2 -FaceApp is back and so are privacy concerns

https://www.theverge.com/2019/7/17/20697771/faceapp-privacy-concerns-ios-android-old-age-filter-russia

#3 - How Yoast Can Become an Attack Vector for Hackers, and How to Stop It

https://www.joeyoungblood.com/wordpress-tips/how-yoast-can-become-an-attack-vector-for-hackers-and-how-to-stop-it/

#4 - Elon Musk unveils Neuralink’s plans for brain-reading ‘threads’ and a robot to insert them

https://www.theverge.com/2019/7/16/20697123/elon-musk-neuralink-brain-reading-thread-robot

#5 - The Last Frontier

https://harpers.org/archive/2019/08/the-last-frontier/?utm_source=pocket-newtab

#6 - SiteGround Celebrates Its 15th Anniversary!

https://www.siteground.com/blog/siteground-15th-anniversary/?utm_source=twitter

#WordPress
#WordPressnews
#MortenRandHendriksen

About Billy

To the outside world, it didn’t make any sense why I was leaving my career.

I had an MBA and a thriving career as a consultant in the energy industry.

I was working with important clients like the Department of Energy, Native American tribes, and Fortune 500 companies.

I led the financial modeling for industrial-scale, cutting-edge energy projects. Think solar power, wind power, and that sort of thing.

It was an interesting and rewarding career, but deep down, I was looking for something more. I wanted to do something I was passionate about. Something of my own.

So I did.

After I came home from those long days in the office, I started a blog around a fun hobby of mine: brewing beer at home. To my surprise, beer drinkers from all over the world began to discover it. The web traffic grew and grew.

Before I knew it, I had built one of the top beer blogs in the internet.

My readers particularly loved my home-brewing tips.

So, one day, I decided to try something crazy and sell an online course.

People actually bought it! Yes, they actually paid me money over the internet for something I created. And they loved it.

https://linchpin.media/

#1 - What is based on your experience the major key marketing tool or technique that leads to success connected to membership website?

#2 - So an email list is really important connected to success have you got some key tips connected to how you can build an effective list?

#3 - What are some of the key mistakes you see your clients making consistency before you start working with them?

#4 - You're not a big fan of Udemy way?

#5 - Do you feel that the learning market is getting more competitive if yes, is it still possible to build a successful membership website from the ground up?

#6 - Have you got any tips and tricks that you like to share with the audience?

#WordPress
#MembershipWebsites
#OnlineBusiness

This week starting story is about how WordPress stopping obtrusive admin notices

#1 - WordPress Theme Review Team Initiates New Long Term Plan to Make All WordPress.org Themes Accessible

https://wptavern.com/wordpress-theme-review-team-initiates-new-long-term-plan-to-make-all-wordpress-org-themes-accessible

#2 - Road-tripping with the Amazon nomads

https://www.theverge.com/2019/7/10/20687434/amazon-sellers-nomad-merchants-products-malls-walmart

#3 - The Future of Websites: Headless CMS

https://scotch.io/bar-talk/the-future-of-websites-headless-cmss

#4 - What two big studies tell us about the state of local marketing

https://searchengineland.com/what-two-big-studies-tell-us-about-the-state-of-local-marketing-319176

#5 - Facebook’s Libra could be dead on arrival, if India stands by its proposed ban

https://www.digitaltrends.com/computing/india-proposed-ban-facebook-libra-threatens-cryptocurrency/

#6 - What happened to Utrip? Abrupt end to Seattle travel startup blindsides investors and clients

https://www.geekwire.com/2019/happened-utrip-abrupt-end-seattle-travel-startup-blindsides-investors-clients/

#WordPress
#WordPressDrama
#WordPresThemes

Why people leave:

● See no value within first billing period
● Do not see equivalent value within first billing period
● Overwhelmed by the product, so much to do, so little time
● Run out of money

For example…

Membership Site, buys access, logs in, 100 things to do, can’t figure out where to start, cancels and leaves because it’s too overwhelming. Same can be applied to a software company, LMS site.

For product stores

Churn can be the amount of first time buyers who don’t return

Ways to ensure people stay

● Ensure they see equivalent value within the first billing period
○ Be available for questions
○ Provide constant guidance and assistance
○ Automate on-boarding
○ Provide key benchmarks that “appear as value!”
○ Validate the customer experience
● Continue to provide value long term
○ Videos
○ Blogs posts
○ Podcasts
○ Insights
○ Strategies
○ etc...

What to do when people leave?

● Send exit survey
○ Find out why the left
○ Collect key APIS/reasons
● Stay in touch
○ Keep them on the list unless they unsubscribe
○ Send them “veteran” promotions and deals for reactivation
○ Continue to provide value
● Don’t take it personally
○ Unless they make it personal
● Clear refund policy
● Make it easy to come back
○ Discount for reactivating
○ Instant reactivation
○ Account “Pausing

#WordPress
#Churn
#GroundHogg