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This week Benjamin Ilfeld from 10up.com joined Jonathan Denwood and his co-host Kim Shivler to discuss Google Analytics.

Benjamin is the Lead Audience and Revenue Strategist at 10up. They focus on the audience and revenue side of the business for their customers.

Benjamin explained that while Google Analytics is a tool to provide insights into traffic visiting your site, it’s like a Swiss Army Knife that isn’t specific to one need. It’s generic and to get the most from it, you need to configure it to meet your needs.

For example, if you are running an eCommerce store, you want to filter out bot traffic to make sure anyone visiting is a potential customer.

Ben also recommended configuring views and filters in order to fine tune what you see. He always recommends creating a test view that is your sandbox. Use this like a test or staging area before putting anything into a live view. Once it’s live it will show up in your reports.

Google Analytics and other tools give you insights into your data, but what is really important is to set goals and have a measurement plan. The tools them provide the measurements, but if you don’t know your goals and what you want to measure, the numbers don’t matter.

This week’s roundtable gathered to discuss Design Elements for your WordPress website including selecting a color scheme, and fonts. Sallie Goetsch, Adam Preiser, Kim Shivler, and special guest Amanda McCoy joined host Jonathan Denwood for a lively discussion with plenty of links to resources to help you with your own site.

Amanda McCoy spoke at WordCamp Sacramento 2017 on color palette selection, so we invited her along to share some insights. She works in both web and print design, and likes to select colors that fit the project. If you take a look at her website, you’ll see what she means. Her portfolio shows plenty of examples where the colors set the tone of her message. She also says to keep it simple for your website. You only need a few colors.

Adam has several tutorials on fonts and colors. One of his pet peeves is when he can tell, at a glance, what WordPress theme people are using because they haven’t taken the time to change default fonts and colors.

The group also covered the difference between free fonts and copyrighted professional fonts. Make sure that you are using a free font or have paid the licensing fee if you are using a professional font.

Resources to help with fonts and color palettes:

Type wolf - a site dedicated to what’s happening in the world of type.
https://www.typewolf.com/

Font pair helps designers pair Google fonts.
http://fontpair.co

More Meaningful Typography by Tim Brown is an article explaining how to successfully use typography. It is published on the site A List Apart.
https://alistapart.com/article/more-meaningful-typography

The Elements of Typographic Style Applied to the Web. A practical guide to web typography.
http://webtypography.net/

Practical Color Theory for People Who Code
https://tallys.github.io/color-theory/

Color in UI Design: A (Practical) Framewory by Erik D. Kennedy on Medium
https://medium.com/@erikdkennedy/color-in-ui-design-a-practical-framework-e18cacd97f9e

Color Theory 101: A Beginner’s Guide to Complementary Colors, RGB, and More by Caroline Mercurio on Storyblocks
https://blog.storyblocks.com/tutorials/color-theory-101-a-beginners-guide/

Open Color - an open-source color scheme
https://yeun.github.io/open-color/

This week’s roundtable gathered to discuss Design Elements for your WordPress website including selecting a color scheme, and fonts. Sallie Goetsch, Adam Preiser, Kim Shivler, and special guest Amanda McCoy joined host Jonathan Denwood for a lively discussion with plenty of links to resources to help you with your own site.

Amanda McCoy spoke at WordCamp Sacramento 2017 on color palette selection, so we invited her along to share some insights. She works in both web and print design, and likes to select colors that fit the project. If you take a look at her website, you’ll see what she means. Her portfolio shows plenty of examples where the colors set the tone of her message. She also says to keep it simple for your website. You only need a few colors.

Adam has several tutorials on fonts and colors. One of his pet peeves is when he can tell, at a glance, what WordPress theme people are using because they haven’t taken the time to change default fonts and colors.

The group also covered the difference between free fonts and copyrighted professional fonts. Make sure that you are using a free font or have paid the licensing fee if you are using a professional font.

Resources to help with fonts and color palettes:

Type wolf - a site dedicated to what’s happening in the world of type.
https://www.typewolf.com/

Font pair helps designers pair Google fonts.
http://fontpair.co

More Meaningful Typography by Tim Brown is an article explaining how to successfully use typography. It is published on the site A List Apart.
https://alistapart.com/article/more-meaningful-typography

The Elements of Typographic Style Applied to the Web. A practical guide to web typography.
http://webtypography.net/

Practical Color Theory for People Who Code
https://tallys.github.io/color-theory/

Color in UI Design: A (Practical) Framewory by Erik D. Kennedy on Medium
https://medium.com/@erikdkennedy/color-in-ui-design-a-practical-framework-e18cacd97f9e

Color Theory 101: A Beginner’s Guide to Complementary Colors, RGB, and More by Caroline Mercurio on Storyblocks
https://blog.storyblocks.com/tutorials/color-theory-101-a-beginners-guide/

Open Color - an open-source color scheme
https://yeun.github.io/open-color/

We have Adam Preiser joining us as our special guest this week. The founder of WPCrafter one of the most popular YouTube channels around giving training and reviews connected to WordPress themes, plugins or anything else that's connected to WordPress. WPCrafter channel has over 30.000 subscribers!!!

We have Adam Preiser joining us as our special guest this week. The founder of WPCrafter one of the most popular YouTube channels around giving training and reviews connected to WordPress themes, plugins or anything else that's connected to WordPress. WPCrafter channel has over 30.000 subscribers!!!

Getting traffic to your site is great, but what happens once people arrive? This week, the group discusses conversion rates of site visitors to email subscribers and explores ways to improve conversions.

Special thanks to our sponsor IntelligenceWP. IntelligenceWP is a WordPress plugin that extends the functionality of Google Analytics and provides real-world insights into your analytics right from your WordPress Dashboard.

It was a full house this week on the WP-Tonic Friday Roundtable with plenty of ideas shared for improving conversions.

Step one, of course, is to get the traffic to your site. Once they are there, to convert them to subscribers, the key is to create valuable content.

Tom explained education pieces of content and attraction pieces of content. Content has different roles some pieces are meant to attract like wikipages, and blog posts. White papers and other premium pieces of content are meant to educate, and can be delivered in exchange for an email address.

Put CTAs (Call to Action) on Blog posts pointing people to premium content. Have them sign up to receive premium content.

Have relevant testimonials. For example, if you are doing something about security, put case studies and testimonials about security on the site.

Creating a sales funnel in WordPress is easy. You don’t need ClickFunnels.

A sales funnel flows from the Top through the Middle to the Bottom.

Top - The top of the sales funnel consists of small lead magnets like a checklist or two minute video.

Middle - At the middle of the funnel, you’ve nurtured relationship. Now you offer something more like a free course or a premium podcast series

Bottom - The bottom of the funnel is a higher value, bigger piece like a live webinar. Note that some people might move right to the bottom.

Call to Action - people sometimes forget to ask - or even “Tell them to do it.” Click this, I promise you’ll like it.

Having analytics is more important than AB Testing. Know what’s working.

AB Testing good for landing pages to understand the right copy. When you start looking at the entire Attract > Engage > Convert chain more robust things with analytics helps. Track page attributes what topics, what tone did we take, what hooks did we use and see how they work across multiple posts.

Create profiles for your audience - who are they - and tag your content that way.

Check page attributes. See what hooks you used and see how it converts.

The biggest key is to get the tracking (data collection with Google Analytics) started. You don’t have to jump in and decide to become an expert. Just get it started and as you go you can grow. You need the data, so start collecting it now.

Tools for Sales Funnels, Conversions and Engagement Management
Zapier - zapier.com
IfThisThenThat (IFTTT) - ifttt.com
IntelligenceWP - intelligencewp.com
SendGrid is a mail sending service - sendgrid.com
Zoho has a $35.00/month option for all of their tools - zoho.com
Drip - drip.co
Active Campaign - activecampaign.com
Mautic - https://www.mautic.org/

This Week’s Roundtable:

Tom - IntelligenceWP.com

Adam Preiser - youtube.com/wpcrafter or wpcrafter.com

Matt Ingot - freelancetransformation.com

Adam Fout - bluesteelesolutions.com

Sallie Goetsch - wpfangirl.com

Chris Badgett - lifterlms.com (podcast LMSCast.com)

Jonathan Denwood - WP-Tonic.com

Kim Shivler - kimshivler.com

Getting traffic to your site is great, but what happens once people arrive? This week, the group discusses conversion rates of site visitors to email subscribers and explores ways to improve conversions.

Special thanks to our sponsor IntelligenceWP. IntelligenceWP is a WordPress plugin that extends the functionality of Google Analytics and provides real-world insights into your analytics right from your WordPress Dashboard.

It was a full house this week on the WP-Tonic Friday Roundtable with plenty of ideas shared for improving conversions.

Step one, of course, is to get the traffic to your site. Once they are there, to convert them to subscribers, the key is to create valuable content.

Tom explained education pieces of content and attraction pieces of content. Content has different roles some pieces are meant to attract like wikipages, and blog posts. White papers and other premium pieces of content are meant to educate, and can be delivered in exchange for an email address.

Put CTAs (Call to Action) on Blog posts pointing people to premium content. Have them sign up to receive premium content.

Have relevant testimonials. For example, if you are doing something about security, put case studies and testimonials about security on the site.

Creating a sales funnel in WordPress is easy. You don’t need ClickFunnels.

A sales funnel flows from the Top through the Middle to the Bottom.

Top - The top of the sales funnel consists of small lead magnets like a checklist or two minute video.

Middle - At the middle of the funnel, you’ve nurtured relationship. Now you offer something more like a free course or a premium podcast series

Bottom - The bottom of the funnel is a higher value, bigger piece like a live webinar. Note that some people might move right to the bottom.

Call to Action - people sometimes forget to ask - or even “Tell them to do it.” Click this, I promise you’ll like it.

Having analytics is more important than AB Testing. Know what’s working.

AB Testing good for landing pages to understand the right copy. When you start looking at the entire Attract > Engage > Convert chain more robust things with analytics helps. Track page attributes what topics, what tone did we take, what hooks did we use and see how they work across multiple posts.

Create profiles for your audience - who are they - and tag your content that way.

Check page attributes. See what hooks you used and see how it converts.

The biggest key is to get the tracking (data collection with Google Analytics) started. You don’t have to jump in and decide to become an expert. Just get it started and as you go you can grow. You need the data, so start collecting it now.

Tools for Sales Funnels, Conversions and Engagement Management
Zapier - zapier.com
IfThisThenThat (IFTTT) - ifttt.com
IntelligenceWP - intelligencewp.com
SendGrid is a mail sending service - sendgrid.com
Zoho has a $35.00/month option for all of their tools - zoho.com
Drip - drip.co
Active Campaign - activecampaign.com
Mautic - https://www.mautic.org/

This Week’s Roundtable:

Tom - IntelligenceWP.com

Adam Preiser - youtube.com/wpcrafter or wpcrafter.com

Matt Ingot - freelancetransformation.com

Adam Fout - bluesteelesolutions.com

Sallie Goetsch - wpfangirl.com

Chris Badgett - lifterlms.com (podcast LMSCast.com)

Jonathan Denwood - WP-Tonic.com

Kim Shivler - kimshivler.com

This week, Jonathan Denwood and Kim Shivler interviewed Nancy Lyons, CEO of Clockwork, an award winning, interactive design agency. Clockwork is known as one of the best places to work in Minneapolis, and Nancy shared insights on how to create a people-centered corporate culture, and why it's important to consider that different employees work and process in different ways and how allowing this increases engagement. Nancy is co-author of the book Interactive Project Management, Pixels, People, & Process which takes a people-centered approach to delivering outstanding digital products.

This week, Jonathan Denwood and Kim Shivler interviewed Nancy Lyons, CEO of Clockwork, an award winning, interactive design agency. Clockwork is known as one of the best places to work in Minneapolis, and Nancy shared insights on how to create a people-centered corporate culture, and why it's important to consider that different employees work and process in different ways and how allowing this increases engagement. Nancy is co-author of the book Interactive Project Management, Pixels, People, & Process which takes a people-centered approach to delivering outstanding digital products.