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This week, the WP-Tonic Roundtable featured an almost full house. Morten Rand-Hendriksen, Sallie Goestch, Lee Jackson, Mendel Kurland, John Locke, Kim Shivler, and special guest Tom McCraken joined host Jonathan Denwood to discuss Morten’s article on the upcoming WordPress Gutenberg editor and learn more about what Google Analytics can tell us about our WordPress websites.

The panel has discussed the upcoming Gutenberg editor several times. This week’s discussion was brought about based on an article written by Morten
(https://www.linkedin.com/pulse/gutenberg-morten-rand-hendriksen) that was then picked up by WPTavern (https://wptavern.com/morten-rand-hendriksen-on-what-gutenberg-means-for-the-future-of-wordpress), triggering a series of comments. Matt Mullenweg joined in on the WPTavern comments giving some good insight into his thoughts behind the new editor.

Special Guest Tom McCracken was here to provide insight into our main topic, Understanding Behavior Flow in Google Analytics. Tom’s company has created the IntelligenceWP plugin designed to help http://www.intelligencewp.com/ companies make sense of their analytics.

Tom shared some of the basic mistakes people make when configuring Google Analytics for their WordPress website along with how to go beyond the basic configuration to measure what people are actually doing on your site. Are they watching your videos, and if so how deep are they going in the video? Where are they spending time on the site and how are they interacting. When configured properly, you can set goals and measure these more meaningful interactions than just counting page views.

This week, the WP-Tonic Roundtable featured an almost full house. Morten Rand-Hendriksen, Sallie Goestch, Lee Jackson, Mendel Kurland, John Locke, Kim Shivler, and special guest Tom McCraken joined host Jonathan Denwood to discuss Morten’s article on the upcoming WordPress Gutenberg editor and learn more about what Google Analytics can tell us about our WordPress websites.

The panel has discussed the upcoming Gutenberg editor several times. This week’s discussion was brought about based on an article written by Morten
(https://www.linkedin.com/pulse/gutenberg-morten-rand-hendriksen) that was then picked up by WPTavern (https://wptavern.com/morten-rand-hendriksen-on-what-gutenberg-means-for-the-future-of-wordpress), triggering a series of comments. Matt Mullenweg joined in on the WPTavern comments giving some good insight into his thoughts behind the new editor.

Special Guest Tom McCracken was here to provide insight into our main topic, Understanding Behavior Flow in Google Analytics. Tom’s company has created the IntelligenceWP plugin designed to help http://www.intelligencewp.com/ companies make sense of their analytics.

Tom shared some of the basic mistakes people make when configuring Google Analytics for their WordPress website along with how to go beyond the basic configuration to measure what people are actually doing on your site. Are they watching your videos, and if so how deep are they going in the video? Where are they spending time on the site and how are they interacting. When configured properly, you can set goals and measure these more meaningful interactions than just counting page views.

Dagmar is the founder of Search Engine International and Global Empire SEO Consulting. She successfully guides entrepreneurs, subject matter experts, and businesses, by turning their expertise into successful global authorities and revenue generating businesses. Her company offers a unique mix of one-of-a-kind SEO coaching, SEO training, SEO consulting, and done-for-you SEO services to experts who want to build their business, authority and empire globally.

Dagmar is the founder of Search Engine International and Global Empire SEO Consulting. She successfully guides entrepreneurs, subject matter experts, and businesses, by turning their expertise into successful global authorities and revenue generating businesses. Her company offers a unique mix of one-of-a-kind SEO coaching, SEO training, SEO consulting, and done-for-you SEO services to experts who want to build their business, authority and empire globally.

This week’s WP-Tonic Roundtable (Jason Marlowe, Mendel Kurland, Kim Shivler and leader Jonathan Denwood), considered different types of Marketing Automation. While many people think of Email Automation, Marketing Automation covers more than email. As Jason pointed out, it’s taking any process in your business and automating it. Mendel likens automation to a trash compactor. It condenses the time you have to manually spend on tasks so that you have time to do other things within your business.

We discussed several Email Automation tools including Drip https://www.drip.co/ and Active Campaign http://www.activecampaign.com/ along with MailChimp https://mailchimp.com/ which now includes automation services in their free accounts.

Text options and text messaging automation were also highlighted since these are growing in popularity.

Mendel has been actively tracking his traffic and email options for his site https://hikingwithgeeks.com/. He considers how visitors interact with the site and measures the effects of his email campaigns. Big takeaway is to set a goal and measure your results. “Don’t spend money or time, indiscriminately on something you haven’t set a goal for and can’t measure.”

This week’s WP-Tonic Roundtable (Jason Marlowe, Mendel Kurland, Kim Shivler and leader Jonathan Denwood), considered different types of Marketing Automation. While many people think of Email Automation, Marketing Automation covers more than email. As Jason pointed out, it’s taking any process in your business and automating it. Mendel likens automation to a trash compactor. It condenses the time you have to manually spend on tasks so that you have time to do other things within your business.

We discussed several Email Automation tools including Drip https://www.drip.co/ and Active Campaign http://www.activecampaign.com/ along with MailChimp https://mailchimp.com/ which now includes automation services in their free accounts.

Text options and text messaging automation were also highlighted since these are growing in popularity.

Mendel has been actively tracking his traffic and email options for his site https://hikingwithgeeks.com/. He considers how visitors interact with the site and measures the effects of his email campaigns. Big takeaway is to set a goal and measure your results. “Don’t spend money or time, indiscriminately on something you haven’t set a goal for and can’t measure.”

In this episode and, in this corner, weighing in at an undisclosed weight, the WordPress Wrangler, the Marketing Magician, the Digital Demagogue - Jason Marlowe.

Haha. Does that work? If not, you can use this:

Jason Marlowe is a WordPress consultant, digital marketer, co-host of the LunchBreak Marketing podcast, and 16-year website design veteran. He's also a husband.

In this episode and, in this corner, weighing in at an undisclosed weight, the WordPress Wrangler, the Marketing Magician, the Digital Demagogue - Jason Marlowe.

Haha. Does that work? If not, you can use this:

Jason Marlowe is a WordPress consultant, digital marketer, co-host of the LunchBreak Marketing podcast, and 16-year website design veteran. He's also a husband.

We have a great Friday round-table show with two great special guests Chris Badgett, joint founder of LifterLMS &. Dave Kiss founder of LunchBox. We also have some really interesting news stories which we discuss in the first half of the show. Then in the second half, we go into some detail on the main subject of the show “Creating An Online Video Course Using WordPress.”

https://lifterlms.com/

https://wplunchbox.com/

We have a great Friday round-table show with two great special guests Chris Badgett, joint founder of LifterLMS &. Dave Kiss founder of LunchBox. We also have some really interesting news stories which we discuss in the first half of the show. Then in the second half, we go into some detail on the main subject of the show “Creating An Online Video Course Using WordPress.”

https://lifterlms.com/

https://wplunchbox.com/