It's no secret anymore that – especially in the thought leadership space – content is king. But how do you figure out what content to create?

How do you narrow down what content will be helpful to your audience, or, more importantly, how to write content that urges them to action?

In this episode, we're tackling these questions with the help of ghostwriter, speaker, and podcaster Emily Crookston.

Emily is a former philosophy professor and the owner of "The Pocket Ph.D," a company that "helps experts—who are long on ideas, but short on time—write business books."

Put simply, Emily and her team work with individuals and companies to build their LinkedIn networking efforts through content creation. In her words, "Many experts are simply too close to their subjects to interpret them for a lay audience... I help clients clarify the complex, craft captivating content, and figure out how to propel readers to act."

Her work has also appeared in Forbes, Entrepreneur, Ellevate, Psychology Today, Rolling Stone, Inman, SmartBrief, and ThriveGlobal.

And she's joined us today to share her greatest ghostwriting tips including how to hire a ghostwriter yourself.

So, without further ado, let's dive in!

Show Notes:

✅ Learn more about Emily and her work: https://www.thepocketphd.com/

✅ Download Emily's free "LinkedIn Cliffs Notes" guide: https://drive.google.com/file/d/1-FfCr4YeNfDSjagjLl0r_zmZEIizncWT/view?usp=sharing

 Watch the video version of this episode and subscribe for updates on YouTube: https://www.youtube.com/playlist?list=PLYAr3nGy6lbXrhbezMxoHTSCS40liusyU    Thank you to our sponsor, Libsyn Studio (formerly Auxbus)! Want the best podcasting solution out there? Learn more here: https://www.libsynstudio.com/    And as always, don't forget about all the mind-blowing free resources at https://speakerflow.com/resources/