Write Effing Now! - Writing, Publishing, Marketing, and Everything in Between One Byte At A Time

Write Effing Now! - Writing, Publishing, Marketing, and Everything in Between One Byte At A Time

By Hilary JastramBusinessMarketing
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Write Effing Now! - Writing, Publishing, Marketing, and Everything in Between One Byte At A Time episodes

  • Write Effing Now! EP 94: The Top 10 Things an Editor Does

     Write Effing Now Podcast


    Think hiring a book editor is just about fixing grammar, punctuation, and spelling mistakes? Think again.


    A great editor does far more than clean up your manuscript. They're your sounding board, your accountability partner, your navigator, and sometimes the person who tells you what you need to hear instead of what you want to hear.


    In this episode of Write Effing Now, Hilary Jastram breaks down 10 essential roles of a professional book editor and explains why the right editor can make all the difference between a manuscript that sits unfinished and a book that's ready for the world.


    From overcoming perfectionism and strengthening storytelling to creating reader-focused content and navigating the publishing process, Hilary explains what authors should expect from an editor and where the author's responsibility begins.


    What You'll Learn

    And here's the reality: Your editor can't write your book for you. But the right one can help you become a better writer while making sure your story gets told the way it deserves.

    • Editors aren't necessarily writers: Understand the difference between editing, ghostwriting, and developing your manuscript.

    • Permission to suck: Why your first draft doesn't need to be perfect and how to stop overthinking every sentence.

    • Better storytelling: How editors strengthen dialogue, develop scenes, and create emotional connections with readers.

    • Writing for your audience: Why your reader's experience matters just as much as your message.

    • Honest feedback: Why a great editor champions your work without telling you everything is wonderful.

    • Becoming a better writer: How working with an editor sharpens your skills and strengthens your craft.

    • Managing the overwhelm: Learn what deserves your attention now and what can wait until later.

    • Professional guidance: Why your editor is the navigator, but you're still the captain.

    • Accountability matters: How deadlines, consistency, and encouragement help authors finish their books.

    • Clarity is everything: Why editors challenge you to communicate your ideas in ways readers actually understand.


    Writing a book is exciting. It's also messy, frustrating, and sometimes downright overwhelming.


    Hilary explains why authors need to stop expecting perfection from their first drafts and start understanding the value of collaboration.


    A professional editor doesn't exist to take over your story. Their job is to help you organize your thoughts, identify weaknesses, strengthen your message, and create something readers genuinely want to finish.


    But there's another side to that relationship: accountability.

    You still have to show up, do the writing, accept constructive feedback, and commit to finishing what you started.

    Because a great editor can guide the process, but the author has to do the work.


    Favorite Quote


    "Give yourself permission to suck."

    -Hilary Jastram


    Sometimes the most important step toward writing a great book is allowing yourself to write an imperfect first draft.

    • Why authors struggle with perfectionism

    • The difference between writing and editing

    • Creating a judgment-free writing environment

    • Developing stronger scenes and dialogue

    • Understanding genre expectations

    • Building trust between authors and editors

    • Why clarity creates stronger reader connections

    • Staying focused throughout the publishing journey


    Connect With Hilary


    Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career.

    • ⁠⁠Instagram⁠⁠

    • ⁠⁠LinkedIn⁠⁠

    • ⁠⁠TikTok⁠⁠

    • ⁠⁠Facebook⁠⁠


    Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact.


    Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.


    25 min
  • Write Effing Now! EP 93: The 4 Questions Every Author Should Answer Before Marketing Their Book

    You wrote the book. Great. Now, who the hell is going to buy it?


    In this episode of Write Effing Now!, Hilary Jastram tackles the part of publishing many authors would rather avoid: marketing. More specifically, she breaks down four positioning questions every author should answer before trying to sell a single copy.


    From identifying your audience to figuring out what makes your book different, Hilary shows you how to tighten your message, understand your reader, and create marketing that actually has a purpose. Because your book is a product—and “everybody” is not your target audience.


    What You'll Learn

    • How demographics and psychographics help define your audience.

    • Why your book needs a clear unique selling proposition.

    • How to explain your book quickly without rambling.

    • The difference between internal and external calls to action.

    • How your book can become part of a larger client journey.

    • Why identifying the problems your book solves makes marketing easier.

    • How the five pillars of book marketing work together.

    • Why marketing needs to start before your book launches.


    Episode Summary


    Hilary walks through four questions: Who is your audience? Why is your book different? What do you want readers to do after reading it? What problems does your book solve?

    Answer those clearly, and suddenly your content, messaging, calls to action, and overall marketing strategy have direction.

      

    She also gets into the reality of putting yourself out there. Authors write from a place of expertise, creativity, or passion, but marketing requires visibility—and visibility opens the door to criticism. Hilary’s message? Don’t let somebody sitting in the comments decide whether your voice deserves to be heard. You still have to show up, market the damn book, and give people a reason to care.


    Favorite Quote


    “You’re not toilet paper. You’re not selling toilet paper.”  

    - Hilary Jastram


    Other Topics Discussed


    Book Marketing • Target Audiences • Psychographics • Demographics • Unique Selling Propositions • Calls to Action • Reader Pain Points • Author Branding • Marketing Strategy • Book Launches


    Connect With Hilary

    Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career.

    • ⁠⁠Instagram⁠⁠

    • ⁠⁠LinkedIn⁠⁠

    • ⁠⁠TikTok⁠⁠

    • ⁠⁠Facebook⁠⁠


    Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact.


    Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.

    What You’ll LearnEpisode SummaryFavorite QuoteOther Topics Covered

    35 min
  • Write Effing Now! EP 92: FAVE 50: Maddie Krzanowski- From Childhood Dream to Published Author

    Description


    What happens when a fourth-grade school project turns into a real book?


    In this episode of Write Effing Now!, Hilary Jastram sits down with Maddie Krzanowski, author of FAVE 50, dog trainer, business owner, and lifelong self-proclaimed “dog nerd.”


    At just 21, Maddie turned a childhood love of dogs, training, and writing into a published book. She shares how FAVE 50 grew from a little training booklet she made as a kid into a practical guide covering dog breeds, training tools, basic commands, advanced behaviors, and life with dogs.


    But this conversation goes way beyond the book. Hilary and Maddie dig into responsible dog ownership, training versus management, stubborn breeds, reactivity, socialization, routines, safety, and why the dog you want needs to fit the life you actually live.


    What You’ll Learn


    • How Maddie turned a childhood idea into FAVE 50.

    • Why breed and temperament should fit your real lifestyle.

    • The difference between training and managing a behavior.

    • Why consistency and repetition matter with every dog.

    • How training changes as a dog learns and matures.

    • Why socialization is about more than meeting dogs and people.

    • How to work within a dog’s individual threshold.

    • Why there usually isn’t a true “quick fix” for behavior.

    • How Maddie balances school, business, training, and writing.

    • What she’s planning for her next book, The Dog Walker’s Notebook.


    Episode Summary


    Maddie’s story starts long before FAVE 50. In fourth grade, she created a small book called All About Dogs. Years later, after becoming a certified dog trainer and building her own business, she came back to that childhood dream and turned it into a published book.


    The conversation gets practical fast. Maddie and Hilary talk about everything from leash pulling and crate training to reactive dogs, breed instincts, safety, routines, exercise, and positive associations. Maddie also explains why good training evolves. The goal isn’t perfection. It’s understanding your dog, staying consistent, and creating a routine that works for both of you.


    And Maddie isn’t finished writing. She gives listeners a preview of The Dog Walker’s Notebook, her next project about dogs, business, life transitions, and figuring out what comes next.


    Favorite Quote


    “I took that dream, and I made it into an actual book.”

    • Maddie Krzanowski


    Other Topics Covered


    Dog Training • FAVE 50 • Becoming an Author • Dog Breeds • Reactivity • Socialization • Training Tools • Routines • Responsible Dog Ownership • Entrepreneurship • Writing Your First Book • The Dog Walker’s Notebook


    Connect With Hilary


    Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career.

    • ⁠⁠Instagram⁠⁠

    • ⁠⁠LinkedIn⁠⁠

    • ⁠⁠TikTok⁠⁠

    • ⁠⁠Facebook⁠⁠


    Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact.


    Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.


    46 min
  • Write Effing Now! EP 91- Anthologies: How to Build a Book With Multiple Authors

    Description


    Writing a book with one author can be complicated.

    Now add five, ten, or even twenty authors to the mix.

    Welcome to the world of anthologies.

    In this episode of Write Effing Now!, Hilary Jastram breaks down what it takes to create an anthology without turning the entire project into chaos.

    What You’ll Learn


    • What makes an anthology different from a traditional book.

    • What the lead author is actually responsible for.

    • Why communication should flow through one central person.

    • The difference between a foreword and an introduction.

    • How a note to the reader can create a personal connection.

    • What belongs in acknowledgments and an afterword.

    • How to structure individual author chapters.

    • Why every contributor needs a strong bio.

    • How calls to action can fit naturally into an anthology.

    • Why editors need to adapt to different writers.

    • How Track Changes and comments can simplify the editing process.

    • Why some industries need compliance reviews and disclaimers.

    • How clear expectations can prevent problems later.

    • Why AI shouldn't replace the author's actual writing.

    Favorite Quote:


    “The editor’s job is to adapt to the way the author works—not retrain the author.”


    Other Topics Discussed:


    Anthologies • Collaborative Books • Lead Authors • Co-Authors • Book Editing • Forewords • Introductions • Acknowledgments • Afterwords • Author Bios • Epigraphs • Chapter Structure • Calls to Action • Track Changes • Editing Comments • Author Communication • Book Marketing • Publishing Timelines • Compliance • Disclaimers • AI and Writing • Author Voice • Publishing


    Connect With Hilary

    Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career.

    • ⁠⁠Instagram⁠⁠

    • ⁠⁠LinkedIn⁠⁠

    • ⁠⁠TikTok⁠⁠

    • ⁠⁠Facebook⁠⁠

    Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact.


    Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.


    52 min
  • Write Effing Now! EP 90- How to Repurpose Content

    On this episode of Write Effing Now!, we’re talking about one of Hil’s fave topics: repurposing content. Not only that, but she is sharing a secret!


    It seems like a lot of the episodes lately have revolved around setting the story straight when it comes to the real scoop about what it takes to write a book. This episode explains the work you actually need to do and asks the question are you doing too much?


    And the truth is, you just might be--especially if you are regularly producing content because you can absolutely use that content in your book.


    Three takeaways from this episode of Write Effing Now!

    1. Have a blog? You can use the content for your book.

    2. Have a podcast--use a transcribing service, and BOOM! Book content!

    3. You’ll have to tune in for the secret--but it’s a good one since you might have the copy that you need at your disposal right now!  

    For more tips on writing your book, no matter what state of writing or planning you’re in, listen to additional episodes at ⁠BookMarkPub⁠.


    Thanks for tuning in! If you like what we have to say, please share this episode, and leave us a review—especially if it's a nice one. And if you really liked this episode, subscribe and get updates on upcoming episodes as well as read all the show notes.

    Don’t let intimidation stop you from becoming an author.

    We’re closing this chapter until next week. In the meantime, write on!


    Connect With Hilary

    Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line.

    ⁠Instagram⁠

    ⁠LinkedIn⁠

    ⁠TikTok⁠

    ⁠Facebook⁠


    About

    Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books.

    Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world.

    Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose.

    Learn more at ⁠BookMarkPub


    18 min
  • Write Effing Now! EP 89- The Foundations of Writing Success with Ashley Peterson

    Writing a book is not enough these days and like everything in this world, there's a system and process to exposing or sharing information on a massive scale.


    This requires a special skillset, and proven track record of consistency of success. It's a process of refinement and talent required to bring 1% of the messages to the masses.


    This week, Hilary introduces you to Ashley Peterson, Veteran Formatter and Distributor for authors sharing their works via Amazon and other popular platforms.


    What You'll Learn:


    • How Royalty rates are configured
    • The pros and cons of Amazon KDP VS Self-publishing
    • How to get published in Books-A-Million and Barnes and Noble
    • Getting Published in Airports and Local Bookstores
    • Why it's important to build an audience for both self and traditional publishing
    • The top 3 things authors should do after a launch
    • The importance of digital marketing, versus gorilla marketing, versus outside-the-box thinking


    Other Topics Discussed:


    • Unique ways to market your book
    • The Pros and cons of using ISBNs from Amazon vs your own
    • The importance of owning your ISBN numbers
    • Quick tips in dealing with big companies that distribute books
    • AI Generated works
    • How authors are creating workbooks
    • Amazon's weak plagiarism detection
    • Unethical ways and standards some authors are using to launch books


    In this world of modern publishing, it's important keep up with trends, especially as technology and its application progress.


    Currently, Ashley is working to find a more natural way to get published on the New York Times Best seller list without spending a dime.


    This episode is jam-packed with information that will allow you to find a more pronounced strategy for becoming the most authentic author according to the rankings of the algorithm.

    Connect With Hilary


    Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line.


    ⁠⁠⁠Instagram⁠⁠⁠

    ⁠⁠⁠LinkedIn⁠⁠⁠

    ⁠⁠⁠TikTok⁠⁠⁠

    ⁠⁠⁠Facebook⁠⁠⁠


    About

    Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books.


    Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world.


    Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose.


    Learn more at⁠⁠ ⁠BookMarkPub⁠


    1 hr 14 min
  • Write Effing Now! EP 88: The Power of Audiobooks with Danny Galvez

    Description


    In life, we have many points of convergence where we are matched with the exact circumstances and people who help us along the way. Sometimes they meet and repel only to come back together in harmony and unison. This is where true transformation and impact begins.


    In this episode of Write Effing Now!, Hilary Jastram introduces one of her long-time friends, Danny Galvez. He's an author, emcee, and master audiobook producer. Danny started his career in radio as a DJ at 21 years of age, and has since transformed his collective experiences into a tapestry that has prepared him best for the modern days we live in.


    Danny has over 100 titles under his belt that he's narrated, produced, and produced for other authors. This episode bring s you a quick-study guide on how to take your book from manuscript to the ears of the masses simply and easily.


    What You'll Learn:


    • One revelation Danny had one night while at college
    • How Hilary and Danny came to work together
    • How to take your written work into audiobook format
    • The processes by which you can start producing your audiobook today
    • The best way to save money
    • Why it is best for an author to narrate their own books
    • How Danny was able to parlay his lifelong experience and weave each skillset and connection into a fulfilling life

    Other Topics Discussed


    • Romance narration
    • Audiobook production
    • Networking
    • Building a brand
    • Processes of narrating audiobooks
    • Quick tips on how to best record with ease
    • Production, proofing, mastering, and distribution of your books


    Connect with Danny: MediaSprinkles


    Connect With Hilary


    Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line.


    ⁠⁠Instagram⁠⁠

    ⁠⁠LinkedIn⁠⁠

    ⁠⁠TikTok⁠⁠

    ⁠⁠Facebook⁠⁠


    About

    Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books.


    Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world.


    Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose.


    Learn more at⁠ ⁠BookMarkPub

    1 hr 30 min
  • Write Effing Now! EP 87: Fiction Writing: Keeping Your Story Real, Clear, and Reader-Centered

    Description


    Writing fiction is supposed to be fun. But getting a reader to stay with you takes more than a good story.


    In this episode of Write Effing Now!, Hilary Jastram continues her deep dive into fiction editing. She covers co-authors, romantic scenes, dialogue tags, human emotion, character development, reader expectations, story hooks, foreshadowing, and the importance of keeping your writing clear.


    Hilary also talks about something every writer needs to hear: you are not writing for yourself. You are writing for the reader.


    And that means your job is to make the story easy to follow, hard to put down, and worth remembering.


    • How to handle co-author relationships and shared narration.

    • When romantic scenes need content warnings.

    • Why simple dialogue tags often work best.

    • How real human emotions can make characters believable.

    • Why reader-centric writing matters.

    • How genre formulas help readers know what to expect.

    • Why book hooks and chapter hooks matter.

    • How foreshadowing and “breadcrumbs” keep readers turning pages.

    • Why readers sometimes need reminders about characters.

    • How to make scenes and fictional worlds easy to follow.

    • How to write about real people while protecting their identity.

    • Why you should let your characters surprise you.

    • How to get past “writer’s judgment.”

    • Why your writing style should remain your own.


    This episode covers a lot of ground.


    Hilary starts with co-authors and the different ways two or more people can share a book. She explains how to handle authorship, point of view, and disclaimers when the writing represents more than one person’s experience.


    Then things get interesting.


    Hilary talks about romantic scenes and content warnings. She also explains why dialogue tags should support the conversation instead of stealing attention from it. Sometimes “said” and “asked” are all you need.


    One of the strongest parts of the episode focuses on human emotion. Grief, joy, fear, and disappointment do not follow a neat formula. Your characters shouldn't either. Let them react like real people. Let them surprise you.


    Hilary also gets into book hooks, chapter hooks, foreshadowing, and the little “breadcrumbs” that give readers clues without giving away the ending. These tools help create the feeling of, “Okay, I have to know what happens next.”


    And through it all, Hilary keeps coming back to the reader.


    Who are you writing for?


    That question should guide the entire process.


    Favorite Quote


    “You are the writer. Your word choice should be preserved. Your style should be preserved.”


    Other Topics Discussed


    Fiction Editing • Co-Authors • Romantic Scenes • Content Warnings • Dialogue Tags • Character Development • Human Emotion • Reader-Centric Writing • Genre • Book Hooks • Chapter Hooks • Foreshadowing • Storytelling • Character Reminders • Scene Clarity • Writing Real People • Character Arcs • Writer’s Judgment • Fiction Length • Author Voice • Editing • Publishing


    Connect With Hilary


    Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line.


    ⁠Instagram⁠

    ⁠LinkedIn⁠

    ⁠TikTok⁠

    ⁠Facebook⁠


    About

    Write Effing Now! is the podcast for writers who are ready to transform ideas into finished books.

    Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world.

    Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose.


    Learn more at ⁠BookMarkPub


    53 min
  • Write Effing Now! EP 86: Fiction Editing: How to Keep Readers Hooked

    Description

    Anybody can have a great idea for a story. The real work is making sure your reader actually wants to stick around long enough to finish it.


    In Episode 86 of Write Effing Now, Hilary Jastram gets into the nuts and bolts of fiction editing—and there’s a whole lot more to it than fixing commas and running spellcheck.


    We’re talking story structure, protagonists, antagonists, backstory, dialogue, character development, continuity, beta readers, and all those little details that make the difference between “I can’t put this down” and a reader closing the book for good.


    At the center of it all is one simple idea: you have to write for the reader.


    What You'll Learn:


    • How to create tension between your protagonist and antagonist.
    • Why characters need clear goals and believable motivations.
    • How to weave in backstory without dumping information on the reader.
    • Why understanding genre expectations matters before breaking the rules.
    • How scene-setting, dialogue, and internal thoughts bring characters to life.
    • Why “show, don’t tell” still matters.
    • How continuity mistakes can pull readers out of your story.
    • Why plausibility matters—even in fiction.
    • How to get better, more useful feedback from beta readers.
    • Why character arcs and likability matter—even when writing the bad guy.
    • How authors and editors can set realistic expectations and timelines.
    • Why sometimes the best thing you can do for your story is walk away and let it breathe.

    Hilary kicks things off with diagramming your story and making sure your protagonist and antagonist aren’t just randomly bouncing around inside your manuscript. What one character does should affect the other. That creates tension—and tension keeps people reading.


    Then there’s backstory.


    Your reader needs to understand why your characters behave the way they do, but that doesn’t mean stopping the story so somebody can explain their entire childhood. Hilary explains how to sprinkle those details throughout the book so readers naturally discover what makes your characters tick.


    She also breaks down three important storytelling tools: setting the scene, believable dialogue, and internal thoughts. Throw in body language, sensory details, character arcs, pacing, plausibility, and continuity, and those characters start feeling like actual people instead of names sitting on a page.


    Hilary also gets into the author-editor relationship and why feedback isn’t an attack on your ability to write. If your editor says something doesn’t make sense, there’s a pretty good chance your reader might have the same problem.


    And that’s the point.


    A great editor isn’t trying to hijack your story. They’re trying to help you tell it better.


    Favorite Quote:

    “You’re the captain. I’m the navigator.”


    Got a question about writing, editing, publishing, or something you’d like Hilary to cover on a future episode?


    Email [email protected] and keep following Write Effing Now! for real conversations about what it takes to turn the idea in your head into a book people actually want to read.


    About The Podcast


    Write Effing Now! is for writers who are ready to stop talking about writing the damn book and actually do it.

    Hosted by editor, publisher, and author Hilary Jastram, the show dives into the real-world side of writing, editing, storytelling, publishing, and everything that happens between “I’ve got an idea” and “Holy crap, I published a book.”

    Connect With Hilary


    Follow Hilary for weekly insights on writing, editing, publishing, storytelling, and building a successful author career.

    • ⁠Instagram⁠

    • ⁠LinkedIn⁠

    • ⁠TikTok⁠

    • ⁠Facebook⁠


    Write Effing Now! is the podcast for writers who want to write smarter, publish confidently, and share stories that make an impact.


    Whether you're just beginning your writing journey or preparing to publish your next book, you'll find actionable strategies, professional insight, and honest conversations designed to help you cross the finish line.


    Learn more at ⁠BookMarkPublishing

    1 hr 4 min
  • Write Effing Now! EP 85- Using Fiction Strategies to Create Powerful Non-Fiction

    Description


    Great nonfiction doesn't just educate—it captivates.


    In Episode 85 of Write Effing Now, Hilary Jastram explores how authors can borrow proven storytelling techniques from fiction to make nonfiction books more engaging, memorable, and emotionally impactful. From setting vivid scenes and writing authentic dialogue to mastering pacing, clarity, and reader engagement, Hilary explains why the best nonfiction books feel like stories while still delivering valuable information.


    Whether you're writing a business book, memoir, self-help guide, or educational resource, this episode will help you create content readers won't want to put down.

    • Why storytelling creates stronger emotional connections with readers.
    • How to use scene-setting and descriptive writing without overwhelming your audience.
    • The difference between showing and telling—and why it matters.
    • How dialogue and internal thoughts strengthen both fiction and nonfiction.
    • Why pacing is critical to keeping readers engaged.
    • Practical editing strategies that improve clarity and readability.
    • How reflective questions and calls to action deepen reader engagement.
    • Why Microsoft Word and Track Changes remain the publishing industry's editing standard.

    Compelling nonfiction is built on the same storytelling principles that make great novels impossible to put down. Hilary explains how techniques like descriptive scene-setting, authentic dialogue, pacing, and emotional connection help readers relate to both the message and the author. Rather than simply presenting information, she encourages writers to create experiences that invite readers into the story and make lessons unforgettable.


    Throughout the episode, Hilary discusses practical editing techniques that strengthen every manuscript, including varying sentence structure, eliminating unnecessary words, writing with clarity, and maintaining an active voice. She also shares how reflective questions, case studies, credible sources, and thoughtful calls to action transform a book from information delivery into a meaningful conversation with the reader.


    The episode is a behind-the-scenes look at the professional editing process, including style guides, Track Changes, manuscript organization, and why editing is ultimately about serving the reader—not the writer's ego. Hilary reminds listeners that authentic writing, supported by careful editing, is what separates memorable books from forgettable ones.


    Favorite Quote:

    "Everything ties back to the reader."


    Other Topics Discussed:


    • Storytelling
    • Nonfiction Writing


    • Fiction Techniques
    • Dialogue
    • Showing vs. Telling
    • Pacing
    • Reader Engagement
    • Editing
    • Active Voice
    • Case Studies
    • Writing Clarity
    • Chicago Manual of Style
    • Track Changes
    • Microsoft Word
    • Style Guides
    • Book Structure
    • Publishing
    • Author Development

    Ready to stop overthinking and finally start writing?


    Whether you're outlining your first book or working through your tenth revision, Write Effing Now delivers practical guidance, publishing insights, and real-world encouragement to help you become the writer you're meant to be.


    Connect With Hilary


    Follow Hilary for weekly conversations designed to help you write with confidence, publish with purpose, and finally cross the finish line.


    ⁠Instagram⁠

    ⁠LinkedIn⁠

    ⁠TikTok⁠

    ⁠Facebook⁠


    About


    Write Effing Now is the podcast for writers who are ready to transform ideas into finished books.


    Hosted by editor, publisher, and author Hilary Jastram, each episode provides practical advice on writing, editing, publishing, storytelling, marketing, audiobooks, artificial intelligence, and everything authors need to successfully navigate today's publishing world.


    Whether you're writing your first book or building your author career, you'll find inspiration, education, and actionable strategies to help you write with confidence and publish with purpose.


    Learn more at ⁠BookMarkPub


    1 hr 3 min

About Write Effing Now! - Writing, Publishing, Marketing, and Everything in Between One Byte At A Time

From the publisher's feed

Master writing, book marketing, publishing, and everything in between with the Book Lady, the Word Nerd, the shameless Writing Addict - Hilary Jastram. Hil knows that writing, whether crafting a book,…