Ray stresses that in order to sell your products and services online, you must be able to write persuasive web copy. Here's the link to the Ray Edwards Show Notes page for show highlights, links to Ray's books, his website, podcast, and social medial connections. In this interview, Ray shares great effective tips for writers in all genres, why all writers must understand and use copywriting techniques, his writing process, and more.
Ray's new book How to Write Copy That Sells provides a step-by-step, fill-in-the-blanks system for writing persuasive copy for websites, sales and promotions. Ray’s sales copy is amazingly effective – having sold an estimated $200 million in products and services over the last 5 years. Now he shows you how, step-by-step, you can use the same methods he does.
As a young boy, Ray Edwards was fascinated by the topics in newspapers like the National Enquirer, that he later found out were direct response copy ads. When he got into radio, he started writing ads for the station’s clients. (Direct response ads call for someone to do something right now - call a number or clip a coupon.)
Ray is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more. Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services. Ray is the founder of Ray Edwards International, Incorporated, which offers: Copywriting, Consulting and Coaching, Product Launch Management, and Training and Instruction.