Publish Not Perish

Writing a Book for Broader Audiences | Ep. 5


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You probably didn’t become a scholar just to write for a handful of specialists. If you’ve ever felt the pull to share your work with a wider audience—to write something that’s both rigorous and resonant—this episode is for you. We’re talking about crossover books: academic books that travel beyond your department, speak across disciplines, and connect with curious readers beyond the university.

In this episode, I break down what a crossover book is, why university presses are increasingly interested in them, and how you can begin writing one without sacrificing scholarly depth. You’ll hear five practical tips for writing with clarity, intention, and voice—so your research can reach more people and have a bigger impact. Writing accessibly is a skill you can learn, and this episode offers a path to help you get started.



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Publish Not PerishBy Jenn McClearen, PhD