It’s no secret that content creation is playing an increasingly central role in marketing and communications strategies. More and more brands are using content as a way of reaching beyond traditional media relations and engaging different audiences to meet different business needs.

But what do brands need to keep in mind when developing content? And how can they get the most out of their investment?In this episode of the Red Lorry Yellow Lorry ‘Talking TechComms’ podcast, London lorry Martin Izzard sat down with content manager Sam Pudwell, to discuss why content is now so essential and offer some advice to help brands make their contact as impactful as possible.

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