At LevelUp Co., we’re often leaned on to write content on behalf of our clients. Whether you’re a new coach or you’ve been in the industry for a while, you already know that writing is a necessary part of marketing your business. Social media captions, email sequences, and media pitches each require specific skillsets to convey your message from a place of strength and value. 

Deciding to write your own content versus bringing on a marketing team to do it is up to you. But regardless of the route you choose to take, there are a few keys we want you to keep in mind to make sure you're writing content that connects. 

In this episode, we’re talking about the importance of:

• Writing what’s on your heart
  
  
• Giving value over trying to convert
  
  
• Storytelling and leaning into specifics
  
  
• Trusting yourself to be the credible authority in your field
  
  
• Remembering the know, like, trust journey
  
  
• Understanding the difference between content writing and copywriting
  
  
• When to use a CTA and when you might not want to (gasp)
  
  

Listen in on our conversation to get simple, effective takeaways that’ll help you hone your writing skills and grow your community.