LevelUp Your Coaching Business

What is the REST Method & why is it so successful in toddler sleep training?

👉  Take my FREE Toddler Sleep Masterclass to learn all about it HERE.

Big kid sleep struggles are WAY different from baby sleep struggles. And when they’re in a big kid bed and free of the crib, things only get more difficult. And they can protest in ways that really lay on the mom guilt and it can sometimes be too much to handle.

I took all of this into account when I developed the REST Method which has successfully helped thousands of families get their kids sleeping all by themselves for 10-12 hours each night. Let me tell you all about it and why it works so well.

This week I’ll share a little about my background both professionally and personally as my own daughter transitioned into toddlerhood. Then we will dive into what the REST Method is and the two main reasons it is so successful with toddlers.

👉 HERE is the link to save your spot: Free Toddler Sleep Masterclass.

Follow me on IG @awesomelittlesleepers

FREE RESOURCES
Free Toddler Sleep Masterclass: http://AwesomeLittleSleepers.com/yt_m...
The ONE thing you can start tonight to improve your toddler's sleep: http://AwesomeLittleSleepers.com/yt_o...
Blog posts: http://AwesomeLittleSleepers.com/yt_blog

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We’re big advocates of everyone getting the rest they need - and that includes us! It’s important to us to not only bring our unique brand of value to every episode, but to feel lit up and excited, in the inspirational “flow.”  

So after this episode, we’ll be taking a summer break from recording the podcast. Over the past year, we’ve spent a lot of intentional time and energy on unlearning hustle-y ways of thinking, and we realized lately we’ve been feeling the effects of being in go-go-go mode. 

This is an important episode to hear, because often we want to take a break or stop doing a certain thing, but we think our business or livelihood will suffer from it. We also want to be perceived as “consistent,” and to keep showing up for our clients. 

What nobody tells you is that consistency is defined by the individual - you. It takes a certain level of self-trust to go against the grain and rest instead of pushing through or forcing yourself through situations that probably aren’t serving you. 

Also: rest and continuing to show up are not mutually exclusive!

So give us a listen and reflect on how rest could look for you in your life and business. And we’ll see you in the fall! 

When you’re a goal-setter, it’s really easy to think life will completely change for the better once you reach said goal. 

You’ll think you’ve arrived:

• When you're consistently booking consults
  
  
• When you get fully booked
  
  
• When you hit your launch goal
  
  
• When you assemble a great business management team

But more often what actually happens is not the utopia you imagined. You achieve the goal, or “arrive,” and it doesn’t feel like enough. You don’t have gratitude for where you are or what you’ve done, you move the goal post out again, and you keep striving and chasing the next achievement thinking relief is just around the corner.

What are you making it mean to have this goal? What do you think you’re going to get that you don’t already have?

Today we’re talking about creating feelings ahead of time, building belief in your intentions, and recognizing when we’re hanging all our hopes on an arrival fallacy.

At LevelUp Co., we’re often leaned on to write content on behalf of our clients. Whether you’re a new coach or you’ve been in the industry for a while, you already know that writing is a necessary part of marketing your business. Social media captions, email sequences, and media pitches each require specific skillsets to convey your message from a place of strength and value. 

Deciding to write your own content versus bringing on a marketing team to do it is up to you. But regardless of the route you choose to take, there are a few keys we want you to keep in mind to make sure you're writing content that connects. 

In this episode, we’re talking about the importance of:

• Writing what’s on your heart
  
  
• Giving value over trying to convert
  
  
• Storytelling and leaning into specifics
  
  
• Trusting yourself to be the credible authority in your field
  
  
• Remembering the know, like, trust journey
  
  
• Understanding the difference between content writing and copywriting
  
  
• When to use a CTA and when you might not want to (gasp)
  
  

Listen in on our conversation to get simple, effective takeaways that’ll help you hone your writing skills and grow your community. 

We’re almost through the first quarter of the year, and before we even rolled into 2022, Instagram made it abundantly clear that they’d be rolling out another wave of changes to the platform (insert collective sigh here). 

There’s now a customizable home screen, among other things, leaving coaching business owners wondering what that means for the algorithm when your followers have the option to add you (or not) to a Favorites list.

You might also have noticed your Instagram follower reach and engagement plummet around December and struggle to recover.  Engagement and interaction on Facebook (particularly in groups) has also decreased suddenly.

You’re probably wondering “What the heck happened? My content is just as valuable as it was before, but people either A) don’t seem to be seeing it, B) are seeing it but not interacting with it, or C) they ARE seeing and interacting with it, but my follower count and conversions have stalled out.”

Which just leaves the big question: What should you do when you’re being consistent with great content and not seeing a payoff? 

First things first: it’s not you - it’s the platform. So take a deep breath and know you’re not failing or fundamentally flawed when it comes to your social media content.

Secondly, this episode is all about what we at LevelUp Co. are encouraging our clients to do to be as proactive as possible when this situation inevitably arises. We want to make sure that when IG and FB change up their algorithm, you’re not expending all your energy trying to solve things that are outside your control -  all while knowing you have a solid marketing strategy in place to keep you in front of your people. 

Productivity. Time commitments. Fully booked schedules. Staying on track. Getting it all done.

Some or all of these things often accompany our ideas around time management. But today's guest, Gretta Scholten, time management coach for women, will have you radically changing how you view your to-do list and its place in your life + business.

In this episode, we talk about the cyclical nature of productivity, why it's important to shift our expectations of what we can get done in a day, and how to dig into the thoughts that have us chasing productivity in the first place.

Get ready to re-think time blocking, understand your personal capacity, and learn how to set a healthy container for your day that promotes ease and flow over hustle and stress.

Click here to connect with Gretta Scholten on Instagram.

Transitioning from doing everything yourself to having help is not easy. You’re used to doing everything alone, on your schedule, in your way. Because of this, you may think it will be simple to just tell someone else how you’ve always done things. But it is so much more than that. What are the indications you’re ready to hire a team? What groundwork should you do before making your first hire? How will you communicate well with your new team?

There is a lot that goes into hiring a team. It’s critical you be prepared both procedurally and emotionally. You’re going from being the doer of all things to the doer of just one or two things. In this episode, we discuss some of the preparations you should make before taking on help. First and foremost, you need to understand and own your new role. Then you must develop comprehensive procedures you can easily teach. On top of those fundamentals, your trust has to be extended, and your vision and energy imparted. It will be a challenge, but with proper preparation the transition can be much smoother. 

What You’ll Learn

• Self-trust
  • You can’t hire for your belief gaps 
  • Do the ongoing belief work, it drives your business
  • Your belief is what is amplified
• Trust your team
  • Allow your team to do the work you’ve entrusted them to do
  • Have a let-go mindset
  • Expect things to slow down but know more will get done in the long run
• Refocus your time and attention 
  • Check in with how much you’re still doing
  • Redefine your own role
  • Focus on getting your belief, energy and vision out there even stronger

Contact Info and Recommended Resources

Connect with Suzanne Dayton and Kacey Hayes

• Suzanne: Levelupco.net
• Kacey: Kaceyhayes.com
• Facebook.com/levelupcovea
• Instagram.com/suzannebdayton
• Facebook.com/kaceyhhayes
• Instagram.com/kaceyhhayes 
• [email protected]
• [email protected]

Nothing that happens in your business is technically negative. Some things are simply meant to be and shape where you are going. But very few things are actually a huge problem. When you can shift your thinking away from seeing things as nothing but a failure, you free yourself. 

In this episode, Kacey and I (Suzanne) discuss how to reframe negative experiences. Kacey shares how this concept so closely parallels successful marketing and provides insights that apply to many business situations. When you can see every experience as an opportunity for growth and redirection, you and your business will thrive.

What You’ll Learn 

• How successful marketing parallels reframing negative business experiences
  • Release negative energy
  • The long, slow game that sets proper expectations
  • It’s a constant building process
  • Those that do the best see results as a lesson
• Quit blaming and beating yourself up
  • Treat results as neutral
  • Stop blaming and wasting energy
  • Deeply examine and reflect: is it really bad? Or is there a positive here?
  • Learn and adjust
• Focus on who you are serving
  • Step back and see what is part of your journey and put it to healthy use
  • Be okay with the truth that you won’t always know how to handle everything
  • Embrace the experiences of all the things
  • See opportunities, not burdens

Bring the energy of abundance, positivity, and belief. That’s how you LevelUp!

Connect with Suzanne Dayton and Kacey Hayes

• Suzanne: Levelupco.net
• Kacey: Kaceyhayes.com
• Facebook.com/levelupcovea
• Instagram.com/suzannebdayton
• Facebook.com/kaceyhhayes
• Instagram.com/kaceyhhayes 
• [email protected]
• [email protected]

Finding your niche in the coaching world can be a real pain point. How do you know what’s right for you? How do you push past the doubt and see your superpowers? Everyone has a strength but it isn’t always easy to identify your own. To you, it comes easily and naturally so it’s no big deal. But to others? It might just be the wow they need to experience a significant breakthrough in their life.

In this episode, Kacey and I (Suzanne) talk with Veronique Vaillancourt, who is a Niche Life Coach and psychotherapist. She helps other life coaches recognize their unique gifts and abilities, and then hone those into a specific coaching niche. If you’ve struggled even a little bit to settle into your place, your niche in the coaching world, you won’t want to miss a moment!

What You’ll Learn

• Recognizing your superpowers
  • Your past, your present
  • Your strengths, your passions, your experience
  • What can you talk about for 15 hours?
• Why to specialize / choose a niche
  • Supports clearer marketing messaging
  • People desire customization and specialization
• Identifying pain points
  • What are yours?
  • What do you see around you?
• Building a course within your niche
  • Tracking trends and commonalities
  • Receiving input from others
  • Don’t make assumptions
• When to choose a niche
  • Scaling with purpose and more ease
  • Avoiding business spin and niche drama
  • Examples from Kacey and Suzanne
• The 5, 5, 5
  • 5 minutes, 5 people, 5 adjectives
  • Reflected back to you

Bring the energy of abundance, positivity, and belief. That’s how you LevelUp!

Contact Info and Recommended Resources

Connect with Veronique Vaillancourt
Veronique Vaillancourt, whose name happens to rhyme with Very-Neat, has been a psychotherapist for 25 years, and a TWICE certified Life Coach. After 17 years as a psychotherapist, she decided to become a life coach, but couldn't decide on her niche. 

So she kept on as a psychotherapist and used her coaching tools with psychotherapy clients. Finally, in 2019, she decided to get certified as a Life Coach (for a second time) through a different Life Coach School Program. But the difference that time was she made a promise to herself that she’d figure out how to end her Niche Drama and solidly commit to her PERFECT NICHE. 

After some hard work, she did it. Her experience is why she knows your struggle. She’s been there. And she has the tools to help. She’s worked at getting people's brains unstuck for a quarter of a decade, and helped many coaches find their PERFECT NICHE. 

Dial Your Niche in 5 Hours:

• veronique.mykajabi.com/dial-your-niche-in-5-hours 
• myperfectniche.com 
• veroniquevaillancourt.com 
• Facebook.com/MyPerfectNicheCoaching 
• Instagram.com/my_perfect_niche

Connect with Suzanne Dayton and Kacey Hayes

• Suzanne: Levelupco.net
• Kacey: Kaceyhayes.com
• Facebook.com/levelupcovea
• Instagram.com/suzannebdayton
• Facebook.com/kaceyhhayes
• Instagram.com/kaceyhhayes 
• [email protected]
• [email protected]

Finding self-love and peace in where you are can be a challenge. As women, especially, we often tie our worth to our achievements. This can result in toxic thoughts that plague us and freeze us in one place. That can then become exacerbated by “positive” or “motivational” thoughts that aren’t actually positive for our current situation or internal thought-process.

In this episode, Kacey and I (Suzanne) talk with Burnout Coach, Katherine (Katie) Rapkoch all about learning to slow down and reverse toxic thoughts. We discuss how we all tend to be hyper aware of the flaws and achieving, rather than the beauty in our lives. But rewriting those thoughts by slowing down and allowing self-compassion can bring renewal, peace, and success both internally and externally. 

“It’s the way we look at ourselves, as human beings in that we say… ‘I have to do something in order to be a worthy or a significant human being’... We put so much pressure on ourselves to accomplish all of these things… [and] this isn’t an individual problem… This is all these bigger issues saying ‘You have to accomplish all these things to be worthy’. This is our parents’ generation saying, ‘You can accomplish anything, so you should accomplish anything.’.”​ - Katherine (Katie) Rapkoch​


What You’ll Learn

• Properly framing mindset
  • Be realistic about resources
  • Recognize bandwidth
  • Acknowledge circumstances
  • Lean into the gray area
• Pressured to look successful
  • Tying self-worth to the appearance of success
  • Cultural pressure
  • You do not have to prove yourself to anyone
• Repressing truthful vibes and emotions
  • It’s okay to not be okay
  • Take a mental health (aka a bed) day
• Book recommendations
  • Do Nothing by Celeste Headlee
    • The science and history behind work schedules and more
  • Wintering by Katherine May
    • How humans are connected to the seasons, turning inward during winter, and more

Bring the energy of abundance, positivity, and belief. That’s how you LevelUp!

Contact Info and Recommended Resources
Connect with Burnout Coach, Katherine Rapkoch

Katherine (Katie) Rapkoch is a Burnout Coach who emphasizes de-emphasizing societal expectations of success. She encourages all to go deeper to examine the external pressures that become internal pressures. By doing so, Katie helps people reframe the cultural definitions of success, resulting in a proper level of self-compassion, self-worth and personal value.

Instagram.com/katierapkoch | @katierapkoch

Connect with Suzanne Dayton and Kacey Hayes

• Suzanne: Levelupco.net
• Kacey: Kaceyhayes.com
• Facebook.com/levelupcovea
• Instagram.com/suzannebdayton
• Facebook.com/kaceyhhayes
• Instagram.com/kaceyhhayes 
• [email protected]
• [email protected]