The goal of great content is to bridge the gap between the products you have and what your clients want. That means the key to great copy is getting to know your audience.

Join Shondell Varciana, founder of Varci Media, and your host Josh Ramsey as they discuss the intricacies of copywriting and how to produce convincing content that converts.

You’ll discover:

• How to identify your audience and recognize their paint points
• The secrets to producing solution-oriented copy that stays focused on the user
• How to identify and select topics for high-engagement blog content

Understanding where your customers are looking for solutions and being there is one of the best ways to learn about your audience and maximize availability. Learn why in this week’s podcast.

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