In today's episode, Barbara talks to Jane Goodrich, a photographer and founder of the Picsello platform that helps photographers build and sustain their businesses. They talk about how she got started, what led her to Picsello, how she believes that anyone can take a good photograph, and the importance of telling a great story through imagery. Stick around until the end when Jane and Barbara talk about AI and how it's changing the photography industry and human creativity.
Jane Goodrich is an accomplished newborn and family photographer, an expert in the photography business, a professional mentor, and the visionary Founder of Picsello. Jane mentors professional photographers about the business side of photography and has taught
classes and seminars for organizations such as PPA, Ana Brandt’s Baby University, The Baby Summit, and the Milkyway’s Business Retreat. Jane’s latest business venture is dedicated to empowering fellow photographers to succeed. Picsello is purpose-built software designed to provide the tools and support for photographers in the management, marketing, and monetization of their businesses.
Picsello:
www.picsello.com
https://www.youtube.com/c/Picsello
https://www.facebook.com/picsello
http://www.linkedin.com/company/picsello
https://www.instagram.com/teampicsello/
https://twitter.com/teampicsello
http://www.pinterest.com/teampicsello/
https://www.tiktok.com/@teampicsello/
www.janegoodrich.com
www.janegoodrichphotography.com
http://www.linkedin.com/in/janegoodrich/
https://twitter.com/janegoodrich_
https://www.facebook.com/JaneGoodrichPhotography/
https://www.instagram.com/jane.goodrich
00:00 Introduction and Background
03:50 Starting Pixello
06:38 The Importance of Treating Photography as a Business
09:55 The Confidence to Charge the Correct Price
13:15 Cultivating an Abundance Mindset
19:25 Developing Pixello Software
21:22 Gender Dynamics in the Photography Industry
26:59 Encouraging Confidence and Marketing Strategies
38:30 What Sets a Photographer Apart
44:12 The Impact of AI in the Photography Industry
49:27 The Impact of AI on Creativity
51:13 Discouraging Creativity and Future Careers
52:12 Closing Remarks