Everybody has to write job ads from time to time, some more than others, but could they be better? Well, the stakes are high because we know great ads attract better candidates.

We also know that everybody’s attention span has diminished so it’s increasingly hard to attract attention.

Question: has your attention span diminished over the last few years?

In truth, the words you use have a massive effect on the stickiness of anything you write.

The same goes for blogs, long-form LinkedIn posts and even candidate profiles, but especially job adverts.

My question is: could we be better at writing them? I suspect the answer is “yes” (well, I know it is for me).

To help, we’ve invited Anna Iveson, an expert in writing ads, onto the show.

Her tips and advice can be applied to most online copy, but we are focusing in on adverts.

֍ How to grab attention

֍ Building interest in the role

֍ Increasing the chances of people responding to your ads

In these challenging times, the power of the written word is only going to increase!