We won’t bury the headline for this episode—because that’s how important headlines are. Unfortunately, they’re often overlooked and underrated in digital marketing. We’ll help you craft more effective headlines with a few ideas and suggestions.

We don’t want to bury the headline, so that’s exactly what we’re talking about. Whether its a website or an email, we spend ages on design and body copy—only to mail in the headline at the last minute. But often, that should be the first thing we think about and refine.

• People judge books by their covers. Your headline is your cover.

• Not necessarily news headlines; although use that same idea.

• Write about 5-6 options.