Josh Bernoff, Chief Troublemaker at Without Bullshit, joins the Bryan Kramer Show for real talk on how and why bullshit creeps into your writing and what to do about it.

In This Episode

• How the meaning ratio leads to clear, brief, fascinating communication
• The dangerously tempting application of weasel words that dilute your message
• Why the Iron Imperative means putting your reader ahead of your writing
• How the ROAM approach ensures your writing rises above the collegiate level and makes an impact
• Why bullshit-free writing means slapping yourself

Resources

• Josh Bernoff on Twitter: @jbernoff
• Without Bullshit
• Writing Without Bullshit
• Everybody Writes

Visit BryanKramer.com to hear more Human Conversation.