On our fifth episode of "Wrong Story Short" Braithwaite's Freddy Braithwaite and Joe McIntyre discuss the wrong ways to run a trade show booth and chat about how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.

On our fourth episode of "Wrong Story Short" Braithwaite's Alex Dalgliesh and Joe McIntyre discuss what mistakes companies make when communicating to employees and other internal stakeholders during a merger or acquisition. And of course, they discuss the right way to handle M&A from a communications perspective.

On our third episode of "Wrong Story Short" Braithwaite's crisis expert Steve Wanczyk and Joe McIntyre discuss the wrong ways to apologize during times of company crisis and if it's actually possible to apologize too much (it is).

On our second episode of "Wrong Story Short" Braithwaite's Alex Irwin and Joe McIntyre discuss content marketing—what it is, why it's often done wrong, and what it takes to create the really good stuff people actually enjoy reading.

On this episode, Braithwaite's Sarah Promisloff Ross joins host Joe McIntyre to discuss media relations and specifically, what qualifies as a bad media pitch and what actually goes into creating a good one.