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Dive into the world of digital advertising with WRP TV. Our team of experts shares valuable insights, strategies, and tips on navigating Amazon ads, Paid Search, a... more
FAQs about WRP TV:How many episodes does WRP TV have?The podcast currently has 11 episodes available.
May 24, 2024WRP TV Episode 11: How to find Shopify's hidden product feed, and why you still need a product feed appThis episode of WLP TV discusses the limitations of Shopify's product feed and provides solutions for optimising it. The conversation covers topics such as the basic features of the Shopify product feed, the issue of only getting 30 products in the feed, the lack of full URLs for products, and the limitation of only being able to retrieve 250 products. The episode also introduces an app called Auto Feed that solves these problems and offers three key features: title optimiser, product categories, and custom labels. The host emphasises the importance of optimising the product feed for better sales on Google Ads....more10minPlay
May 17, 2024WRP TV Episode 10: How to set up enhanced conversions for Google Ads in ShopifyIn this episode, the team discuss how to set up enhanced conversions in Google Ads and Shopify. Enhanced conversions are becoming essential for accurate attribution in the cookie-less world of digital marketing. They walk through the steps of setting up a new conversion goal in Google Ads and adding the necessary tracking code in Shopify. They emphasize the importance of having the Google tag implemented on the checkout page and provide a template for the code that includes the additional data sections required for enhanced conversions. Overall, the process is straightforward and can be done without developer involvement....more12minPlay
May 10, 2024WRP TV Episode 9: Top 3 tips to get the most out of Performance MaxIn today's episode the team take you through the top 3 tips to make sure you maximise the effectiveness of Google's Performance Max format...more4minPlay
May 03, 2024WRP TV Episode 8: Power up your PPC campaigns with value based biddingThis week the team discussed why you should use value-based bidding in your Google ads campaigns to drive more conversions and a more efficient campaign...more5minPlay
April 26, 2024WRP TV Episode 7: The Pitfalls of Google's Performance MaxIn this episode, Gary Reid is joined by Lucy and Jen to discuss Performance Max, an advertising format on Google. They cover topics such as the complexity of performance max, the importance of patience, the timing and planning of campaigns, the need for conversions and volume, the use of audience signals and assets, and the available bidding strategies. They also touch on the limitations of performance max, such as the lack of transparency and control, and the reliance on scripts for data insights....more23minPlay
April 26, 2024WRP TV Episode 6: How to structure your Amazon brand store for successIn this weeks episode Gary, Jen and Lucy discuss the important elements that make your Amazon brand store successful....more14minPlay
April 26, 2024WRP TV Episode 5: A 7-point checklist to ensure your Amazon Products are Retail ReadyIn this episode, Gary, Lucy & Jen discuss the importance of getting products retail ready on Amazon and provide a checklist of key elements to optimize. The main topics covered include product titles, product descriptions and bullet points, images, customer reviews and star ratings, inventory management, winning the buy box, and enhanced brand content. The hosts emphasize the impact of retail readiness on sales and the effectiveness of advertising campaigns....more13minPlay
April 26, 2024WRP TV Episode 4: How our automated alerts can save you hours every dayWe are Polymer's alert system, part of Polymetrics, that WRP runs for clients and is available in our in-house packages. We discuss the importance of these alerts, the challenge of checking platforms manually daily, and how not checking the platforms can impact the performance of an account...more7minPlay
April 26, 2024WRP TV Episode 3 Battling for the buy box on AmazonIn episode 3 of WRP TV the team discusses how easy it can be to lose the buy box on a product page of Amazon and the impact that will have. We also talk through some simple checks to see if you can rectify the situation and get the buy box back....more11minPlay
April 26, 2024WRP TV Episode 2 How to use Amazon Ads and competitor products to find new customersIn episode 2 of WRP TV the team at We are Polymer take you through some simple steps to identify potential competitor products you could use in your Amazon Ads strategy....more7minPlay
FAQs about WRP TV:How many episodes does WRP TV have?The podcast currently has 11 episodes available.