Born and raised in Kentish Town, Batuala spent 10 years of his professional career at Nike. He started as a part time sales assistant and worked his way up, from store to UK HQ, he then moved over to Amsterdam to the Nike EMEA HQ. Batuala did various different roles over his 10 year tenure, from retail, product, consumer education to lastly working in marketing with the EMEA Jordan Brand. In 2019, he left Nike to move back to London and start his own business, InZone Agency, where they work with youth centred cultural brands to connect them closer to their consumer and help tell impact driven stories.