What does it really take to build a creative business from the ground up?

In this episode, entrepreneur and interior designer Tori Burton shares how she turned her passion for craftsmanship into Tori Burton Home, a thriving furniture and home décor brand built on quality, creativity, and persistence.

Without following a traditional path into design, Tori reveals how she landed opportunities, developed her signature style, and transformed her creative vision into a successful business. Along the way, she opens up about navigating chronic health challenges, managing clients, and staying true to her standards in an industry that constantly demands more.

In this episode, you'll learn:
✨ How to turn creativity into a sustainable business
✨ Why persistence matters more than having the "perfect" background
✨ The realities of building a premium brand from scratch
✨ How resilience and passion can shape your entrepreneurial journey

🎧 Listen now and join the conversation.

Follow us on Instagram: @women_talkfinance | Spotify & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

What happens when your body forces you to rethink everything?

In this episode, Tori Burton shares her journey from facing a life-changing health crisis to rebuilding her life through creativity, resilience, and self-advocacy. She opens up about learning to listen to her body, navigating uncertainty, and discovering a new sense of purpose through some of life’s hardest moments.

If you've ever had to reinvent yourself after an unexpected setback, this conversation offers an honest look at what it takes to move forward with courage and intention.

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

Is your business growing... but your profits aren't?

Most entrepreneurs focus on increasing revenue, but Ginger Hansen argues that's only part of the picture. As the co-founder of Profit Doctor, she combines her background in Eastern medicine and finance to introduce a fresh way of thinking about business growth: treat your business like a patient.

In this episode, Ginger explains how to identify hidden "profit leaks," improve your margins, and build a healthier, more sustainable business without simply chasing more sales.

In this conversation, you'll learn:
✨ Why revenue and profit aren't the same thing
✨ How to spot the hidden habits draining your business
✨ The "Profit Doctor" framework for healthier growth
✨ Why solving the root cause beats treating symptoms
✨ Practical ways to increase profitability without adding unnecessary complexity

Whether you're a founder, business owner, or aspiring entrepreneur, this episode offers a powerful reminder that sustainable success starts with understanding the health of your business, not just its top-line revenue.

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

AI is often marketed as a way to work faster, produce more, and never fall behind, but is that really the point?

In this episode, Katie Powell Hinitz joins the conversation to challenge the hustle-culture narrative surrounding AI. Together, they explore how AI can be used with intention, not pressure, helping us think more clearly, create more meaningfully, and make space for the work that truly matters.

They also discuss how AI is reshaping the workplace, why creativity, judgment, and human connection remain irreplaceable, and how to use AI as a tool that supports your goals instead of defining them.

Whether you're AI-curious, skeptical, or already using it every day, this episode offers a refreshing perspective on what responsible, human-centered AI can look like.

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

What happens when the career you worked so hard to build no longer feels aligned with who you are?

In this episode, Dr. Katie Powell Hinitz opens up about the emotional and practical realities of leaving a secure, high-status career to pursue a path that better reflects her values, priorities, and vision for her life.

Katie shares the challenges that come with making a major life transition, from guilt, uncertainty, and survivor’s remorse to questioning what success really means when everything looks good on paper. Together, the conversation explores what it takes to trust yourself, navigate change, and make decisions that align with the person you're becoming.

In this episode, you'll learn:
✨ How to recognize when your priorities have shifted
✨ Why slowing down can lead to better decisions
✨ The role of support systems during major transitions
✨ How to redefine success on your own terms
✨ What it really means to bet on yourself

If you've ever wondered whether the life you've built still fits the future you want, this conversation will leave you with both practical insights and the courage to ask bigger questions.

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

Most women support women, but few show up as fully and authentically as Von Galen Zarconi.

In this inspiring episode, Candace and Jackie sit down with Vaungaylyn Zarcone, a true champion for women whose contagious energy, radical authenticity, and commitment to uplifting others are impossible to ignore.

Through heartfelt and hilarious stories, including the story behind her iconic, larger-than-life sweaters, Vaungaylyn shares how embracing her unique personality has helped her build meaningful connections, create community, and empower women around her.

In this conversation, you'll learn:
✨ Why authenticity is one of the most powerful leadership tools
✨ How small acts of kindness create lasting impact
✨ The importance of collaboration over competition among women
✨ How can the community transform both your personal and professional life

If you're ready to lead with compassion, celebrate what makes you different, and help build a culture where women truly support one another, this episode is for you.

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

What does it really cost to raise a child?

In this episode, Candace Powell and Jacqueline Kuiper have an honest conversation about the financial and emotional realities of parenting. From the rising costs of childcare to the invisible labor often carried by mothers, they explore the challenges families face when making decisions about work, caregiving, and family planning.

Together, they unpack the societal expectations placed on women, the value of unpaid labor, and why open conversations about money are essential for healthy decision-making.

This episode isn't about finding one "right" way to parent; it's about creating space for honest dialogue, understanding, and support for the choices families make.

🎙️ In this episode:
• The true cost of childcare
• The emotional labor of parenting
• Financial planning and family decisions
• Societal expectations placed on mothers
• Why honest money conversations matter

🎧 Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

Why do meaningful friendships matter more than ever?

In this episode of WTF with Ellen Long, Jackie and Ellen dive into the complexities of friendship, social capital, and the courage it takes to maintain a real human connection.

They explore:
• How friendships create opportunities and support beyond money
• The importance of showing up and staying present
• Why difficult conversations can strengthen relationships
• The concept of “eating the frog”, addressing hard issues instead of avoiding them
• How genuine connection impacts both personal and professional growth

This episode is a reminder that some of the most valuable investments we make are in the people who walk through life with us.

Watch now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

What happens when friendship is tested by disagreement, distance, or difficult conversations?

In this episode, Candace Powell, Ellen Long, and Jackie dive into the realities of maintaining meaningful friendships through life's challenges. From navigating conflict and understanding different perspectives to supporting the people we care about during difficult seasons, this conversation explores what it truly means to show up for one another.

The hosts also discuss the concept of “eating the frog”, facing the hard conversations and uncomfortable moments that often lead to deeper connection and growth.

Through personal stories, honest reflections, and practical insights, this episode is a reminder that vulnerability, empathy, and open communication can strengthen even the most challenged relationships.

🎙️ Topics covered:
• Repairing friendships after conflict
• Navigating differences in opinions and experiences
• Supporting friends through difficult times
• The power of vulnerability and honest communication
• Personal growth through challenging conversations

Listen now and join the conversation.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com

Can investing in yourself change the entire direction of your life?

In this episode, Jackie and Candace explore how a $5,000 investment in experiences, self-worth, and personal growth created exponential returns far beyond financial success.

They open up about:
• Leaving toxic careers and environments
• Choosing adventure and personal freedom
• Setting boundaries that protect your peace
• Why investing in yourself often brings the greatest long-term rewards
• How resilience and happiness are built intentionally

This episode is for anyone ready to stop chasing external validation and start building a life aligned with who they truly are.

Watch now and start investing in the version of yourself you want to become.

Follow us on Instagram: @wtf_womentalkfinance | Spotify, YouTube & Apple Podcasts: WTF! Women Talk Finance | The Founders Office: foundersoffice.com