Building Relationships. With Food Labels. Welcome to Episode 97 and a conversation with a food professional who travels under the radar. http://edacious.co/097/ But if you've enjoyed food or beverage in Charlottesville, chances are you've seen her work. Meet Darcey Ohlin Lacy of Watermark Design. Darcey and her team specialize in labels and brand assets for food and beverage companies. Her clients include Veritas, Champion Brewery, Brasserie Saison, Jake Busching Wines, and The Barbecue Exchange.
Darcey started her business a decade ago in a historic chicken shack in Belmont with no bathroom, heat, or air conditioning. An introduction to Michael Shaps from Michael Shaps Wineworks began a graphic design relationship with food and beverage that continues to this day. She and her design team of Jenna Thielges, Sean Raynor, and Sara Hade now share a space off of Preston Avenue, and the minute we began talking I started taking notes for my own dream studio space. Because the energy in her new space is so dynamic and creative.
As is the work of Watermark Design. Some work is done digitally but most are hand-lettered, hand-drawn, hand-illustrated in pen and ink before being scanned into a computer. Old School. Darcey keeps each sketch and some even decorate the walls of the design studio. Her latest project is hand-drawn brand assets for a boutique hotel: menus, signage, and botanical drawings specific to the property.
It's a part of the food industry that flies under the radar but is so important. Because if you can't catch someone's eye with a great label, your customer is going to walk right past and pick the shiny one over there. How do you discover that sweet spot and how does packaging fit into the mix? What are some of the hot trends in packaging and design right now? With technological advances in overdrive, this discussion was fascinating to a font nerd like me. As with everything fonts and graphics go through cycles. Which one is cycling back as we speak?
Darcey doesn't do many interviews, preferring to let her work and the work of the team to speak for them. So it was a real treat to meet her. Enjoy!