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By WTM Insights Podcast
5
11 ratings
The podcast currently has 18 episodes available.
The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel from WTM London and we discover how podcasting can help strengthen your brand.
Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in memory and how we can harness this to create powerful, memorable branded content.
The podcast currently has 18 episodes available.