In order to grow a business, a lot of people take interest in creating a podcast where they get to talk about their niche and promote their services. But what does it actually take to get started in developing a successful podcast channel? A common roadblock that people run into when starting their podcasts is a lack of specificity in what they are trying to get across. Today, WTR welcomes Colin Gray, founder of The Podcast Host. In this episode, we will discuss the tools that you can use to further your success in terms of podcasting.

Ingenious tactics to accumulate wealth, for people who see things differently.

Colin Gray

Website: https://www.thePodcastHost.com

Website: http://hostileworlds.net

LinkedIn: http://Uk.linkedin.com/in/colinmcgray

Facebook: https://www.facebook.com/thepodcasthost

Twitter: http://twitter.com/thepodcasthost

YouTube: https://www.youtube.com/user/colinmcgray

NOTES

• [00:26] Kevin: Today's we're joined by Colin Gray, founder of The Podcast Host
• [00:58] Today, we're going to be talking about podcasting to grow your business
• [01:03] Would you give our listeners a little background about where you came from and what inspired you to get to where you are today?
• [01:22] Colin: I was a teacher back in the day. I taught lectures how to use technology in their teachings
• [01:38] I was asked to learn how podcasting works so that I could teach it to the lectures
• [01:57] It's so personal; the attention is great (people can listen for a while)
• [02:48] Today, we teach people how to run a podcast
• [03:04] The whole aim is to make podcasting easy and to help anyone run their own podcast if they want
• [03:53] Kevin: Why do you think podcasting is so important for any business owner today?
• [03:58] Colin: The complaint I hear most often from people who want to start a podcast: how do I differentiate? How do I get more customers to find us?
• [04:26] In terms of blogs, it's hard for you to get your personality across (you have to be a really good writer to convey who you are as a person)
• [04:45] In terms of videos, you can start to get your personality across more so people can find out about you, but it's hard to make (a lot of technology needed and intimidation)
• [04:57] In terms of podcasts, it is a way that you can create some content that shows people your personality, why you're different from your competition, and it's really easy to make
• [05:15] Very personal (connect with people... trust building)
• [06:04] Attention (people listen for a long time)
• [08:24] Kevin: What would our listeners need to get started if they want to start a podcast channel?
• [08:31] Colin: You actually don't need a lot, you can start really simply
• [08:37] People procrastinate on starting their podcast (worrying about insignificant things)
• [08:48] You need really simple gear to get started so there's nothing stopping you from recording
• [09:02]...