Cherron Perry-Thomas & Dr. Brandi Hester-Harrell are representatives of Black Cannabis Week ( BCW). This is a week-long initiative where policymakers, entrepreneurs, educators, advocates, wellness leaders, creatives, students, and community members gather to exchange ideas, build relationships, and move conversations forward together in regard to the cannabis industry. BCW takes place from Sept. 21st-28th.
Dr. Brandi Hester-Harrell is a nationally recognized scholar-practitioner, strategist, and advocate with over 16 years of experience in education, cannabis reform, and economic equity. She has raised over $400,000 to support nonprofits and small businesses delivering community-based programs and has educated more than 10,000 people through culturally grounded cannabis and public health curricula. Her PhD dissertation, Instructor Perceptions of Ancillary Curricula in Cannabis Studies, is the first of its kind globally, offering the world’s first academic recommendation to establish Cannabis Studies as a formal university department to ensure workforce sustainability and equity. Her research bridges education, policy, and reparation—centering communities historically harmed by the War on Drugs and offering a blueprint for transformative institutional change.
Cherron Perry-Thomas is a transformational leader, sales and marketing strategist, and community advocate dedicated to advancing generational wellness through equitable business practices, education, and social impact. She is the founder of Black Cannabis Week. Inspired by a lifelong commitment to serving others, she has built a career helping mission-driven organizations, entrepreneurs, and plant-based brands grow while creating opportunities for underserved communities.
They both join the show to talk about the importance and relevance behind Black Cannabis Week.