Brad Zerbo presents his 2020 documentary on Edward Bernays, the nephew of Sigmund Freud and the architect of modern propaganda. The episode traces Bernays’ influence on everything from breakfast culture to political manipulation, showing how his tactics, like using trusted professionals to sell ideas, still shape society today. Viewers learn how Bernays applied group psychology, staged public spectacles, and even advised U.S. presidents to sway public opinion, including his role on Woodrow Wilson’s Committee on Public Information during WWI. Brad connects these historical strategies to present-day media manipulation, political division, and social engineering, arguing that understanding Bernays’ blueprint is key to dismantling the propaganda machine controlling public perception.