WyseUp with Chelsie Wyse

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Think branding is just a logo? Think again. In this episode of WyseUp with Chelsie Wyse, we dive deep into what branding really means for small business owners—and how to build a brand that your customers remember, trust, and love.

Host Chelsie Wyse sits down with Meredith Kent, Master Injector and owner of Skin CoLab, to break down how she crafted a brand that connects emotionally, builds loyalty, and sets her apart in a crowded space.

We cover:
 🔹 What branding really is (hint: it’s not just design)
 🔹 Visual, verbal, and experiential branding elements
 🔹 Real-world branding tips from Meredith’s journey at Skin CoLab
 🔹 Actionable steps to improve your brand starting this month

Whether you're rebranding, launching something new, or just want to sharpen your customer experience—this episode is for you.

👉 Subscribe, leave a review, and share with a fellow entrepreneur.
👉 Bonus: Check out Skin CoLab for real-life branding inspiration: skincolab.com

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WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

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Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

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You’ve got the strategy—now it’s time to move. This episode is all about turning clarity into momentum, mapping out a 90-day plan, and executing your marketing plan without the chaos.

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WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

If your audience is confused, they’re gone. In this episode, we talk about why clear messaging matters, how to refine your brand voice, and ways to ensure your message actually lands with the right people.

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

Doing it all? It’s time to stop. This episode unpacks how prioritization can help you focus on what truly moves the needle, reduce overwhelm, and create a marketing plan that actually works for your business.

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

In this episode, we explore what it means to adopt a clarity mindset in your marketing. Learn why simplifying your thinking is the first step toward intentional, results-driven strategy—and how to get started right now.

--

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each weekly episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

Website:
get-intact.com

Facebook:
facebook.com/get.intact

LinkedIn: 
linkedin.com/company/get-intact

Instagram:
instagram.com/get.intact

Subscribe to our newsletter:
eepurl.com/ho69Ef

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

Ben Wood is a Business Development Specialist with The Right Place | Michigan Manufacturing Technology Center. He works with professionals all over the Midwest, equipping them with the skills, the connections, the knowledge... anything they need to be their most successful selves.

Join our conversation about business development tactics, the importance (and downfall) technology has on our society, and what may be coming for us in the future of running a business.

Time to WyseUp!

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

In this episode of WyseUp, I chat with business owner and executive coach, Barbara Rapaport! Barbara is the principal of Realtime Perspectives, a boutique consulting firm, committed to uncovering hidden barriers that help clients respond effectively to volatile, uncertain, complex and ambiguous market forces.

For 30+ years, Barbara has been supporting and holding space for her clients, allowing them to discover the answers already existent within them. 

In our conversation, we talk about being vulnerable, how to be your own best friend, and saying 'no' to competition.

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

In this episode, I cover the remaining five of my Top 10 Small Business Tips. Warning: I get a little spicy— these are tips I'm passionate about and I can't wait to see you use them!

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

Being a small business owner is NO JOKE. In this episode, I go through the first five of my Top 10 Tips for Business Owners. Take notes— you'll want to save these!

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...

Send us Fan Mail

In this episode of WyseUp, I launch the podcast with a little bit about why I call 'tact' the anti-marketing, marketing agency.

Website:
get-intact.com

Facebook:
facebook.com/get.intact

LinkedIn:
linkedin.com/company/get-intact

Instagram:
instagram.com/get.intact

Subscribe to our newsletter:
eepurl.com/ho69Ef

—

WyseUp with Chelsie Wyse is your go-to business marketing podcast dedicated to uncovering the honest realities of entrepreneurship, marketing strategies, and the true essence of 'working smarter, not harder.'

Navigating today's marketing landscape can feel overwhelming—full of confusing jargon, misleading KPIs, paywalls, and industry buzzwords like 'content creation' and 'sustainable growth.' You deserve clarity, practical insights, and actionable tools.

Since 2009, Chelsie Wyse has been pushing back against traditional marketing and advertising conventions, highlighting what genuinely drives results and empowers intentional decision-making.

Each episode of WyseUp offers straightforward, no-nonsense advice and actionable tips you can immediately apply to your business. Join Chelsie to simplify your marketing, accelerate your growth, and finally cut through the noise.

It's time to WyseUp and bring clarity to your marketing.

—

Website: workwithtact.com
〰️
LinkedIn: linkedin.com/company/workwithtact
〰️
YouTube: youtube.com/@workwithtact
〰️
Instagram: instagram.com/workwithtact
〰️
Subscribe to our newsletter: ...