X. Destination Unknown

What travel will look like in the future with Doug Lansky by Digital Tourism Think Tank

In Week 7 of our Tourism Impact call series, we have seen a shift in industry reaction from impact to innovation. Destinations are now fully focused on recovery. The strategy for many DMOs is to go digital, offer more virtual experiences and online resources to keep their destination top of mind, whilst supporting local people and businesses.

A different week brings different perspectives. In our sixth Tourism Impact Call, we featured contributions from The Travel Corporation, thecamp and more. The key focus is the role of technology as a solution and an enabler for the industry. Designing the future of tourism requires innovation, inclusive community initiatives and product development as part of the recovery strategy.

This week, we focused on recovery strategies with Visit Inverness Loch Ness and many more. The key priority for destinations now is to involve the local communities, support local businesses and diversify their product offering to appeal to the post COVID-19 traveller.

X. Destination Unknown is a weekly podcast where we feature perspectives and contributions from key destinations and travel industry experts from around the world.

Bringing the industry together to share situations, strategies and solutions for managing the impact of COVID-19 on the industry.

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In our fourth Tourism Industry Impact Call, specific insights were shared from Visit Austurland, Visit Scotland, Visit Ljubljana and many more. Recovery is going to happen in phases and the key priorities now are to support local businesses, refocus and put the domestic market and regional tourism at the forefront.

Our third Tourism Industry Impact Call, featured contributions from Singapore Tourism Board and Scottish Enterprise, amongst others. The emerging insights reveal destinations are changing the narrative to respond to rebuild trust and confidence, whilst taking action within the destination on safety.

Thinking beyond COVID-19 by Digital Tourism Think Tank

The end of Tourism as we know it by Digital Tourism Think Tank