Xenia Consulting

Businesses use many platforms to have an active social media presence. They need to create a social media marketing strategy and operate the business social accounts in a thoughtful, measurable way.

Instagram is one of the top marketing platforms for brands, advertisers, and consumers. It is exploding and crossed 1 billion active users per month now.

As we have already transitioned into the year 2020, those who have an Instagram account but not able to grow their business then this is the perfect opportunity to fire-up their Instagram marketing strategy.

We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of unprecedented uncertainty, all of us are concerned about the safety and well-being of our families, colleagues, customers, partners, and friends.

On the other side, the pandemic has presented fresh challenges for the country’s economy, causing a severely disruptive impact on both demand and supply-side elements, which has the potential to derail the growth story.

With Coronavirus spreading at an alarming rate, most of the companies have activated their Business Continuity Plan and implemented it as a measure to mitigate the impact. Working remotely and working from home is more commonplace now than ever before. Continue Reading...

It’s our Tenth anniversary. It’s a quiet celebration this time though, because of the covid-19 circumstances all around. It has been an eventful 10 years. It’s always nice to celebrate milestones and also set some targets for the next few years as well. I have mixed thoughts when I start looking back and reflect on the day when I actually started operations back in May 2010.

We set out to become a trusted partner for the clients that we work with. And today, as we work with several clients and a lot of these clients, we have been working for several years together. I think we have achieved much of that objective that we had actually set ourselves for. We have kept on improving over the last few years. And it’s thanks to a wonderful team that has really challenged the status quo. They have kept on delivering and innovating and trying to find new ways to deliver results for our clients

I am writing this in phase three of the national lockdown in India. And we have still about ten to twelve days before actually, the lockdown comes out. We see several regions slowly coming out of a lockdown gradually. But, you know, as of now, it’s a gradual process. And even as we actually gradually come out of the lockdown, the organizations are going to have some major challenges in front of them. Broadly, I feel any small organization or any SME has to focus on four major pillars,

While in Lockdown : Know the Key Things Businesses Need to Focus On

Competition research can really help you with your marketing strategies. At Xenia Consulting, we regularly do this as phase one of the projects with every client. It is particularly important for us to identify our content and messaging dashboards and understand who we are up against. I always feel that competition always teaches us wonderful things

It is for us to really use the opportunity to understand how the competition is doing what they are doing, what is successful, what is not successful. A study can reveal several ideas of what you may want to apply for your business.

Importance of Competition Research: How It Helps in Planning Marketing Strategies

Marketing has to be a lot of storytelling. When I say this, you’ll give it a little bit of a laugh and say, OK, so I’m actually in a very serious business. Then how do you talk about storytelling? They don’t relate to my business.

I personally feel every business, at whatever stage of business they are, they need to continue talking about different things or different stories. When you’re actually with your existing customers, they obviously know what you’re capable of doing and how you’re helping them and how you’re actually solving problems for them. But you want to grow and open up new customers in new segments, in new geographies. If you want to do that, you have to communicate to these new customers. And tell them stories about how you can actually add value for them. Without you doing that, they are never going to be able to understand what you are capable of doing.

Value of Storytelling in Marketing