In this episode of In the Spotlight with Quocirca, John Bruno, COO of Xerox, discusses the strategic acquisition of Lexmark as part of Xerox’s reinvention strategy.

The conversation covers the rationale behind the acquisition, the importance of strengthening Xerox’s core print business – and how Lexmark’s portfolio of products and services fits in – and the integration of IT services and digital solutions. John emphasises the company’s commitment to listening to client needs and adapting to the changing environment of the print industry.

Find out more about Xerox at www.xerox.com

Find out more about Xerox's acquisition of Lexmark: https://www.news.xerox.com/news/xerox-to-acquire-lexmark

Learn more about Quocirca at www.quocirca.com

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Timestamps:

00:00 - Introduction to Xerox's Reinvention Strategy

03:04 - The Lexmark Acquisition: Timing and Rationale

05:45 - Strengthening the Core Print Business

09:01 - Navigating Channel Integration Post-Acquisition

11:46 - Expanding IT Services and Digital Solutions

14:53 - Conclusion: Listening to Client Needs and Future Growth

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