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新星宇控股集团国际专题片Mixdown Demo
新星宇控股集团有限公司，成立于2006年，是吉林省长春市领先及知名的物业开发商之一，专注于为客户提供配备商业物业及配套设施的优质住宅物业，秉承着“为客户持续提供价值的幸福生活运营商”的愿景，致力成为业务遍及全国的物业开发商。
Established in 2006, Firstar Holdings Group Limited is one of the leadingand well-known propertydevelopers in Changchun, Jilin Province, focusing on providing qualityresidental properties with commercial properties and ancillary facilities forcustomers. Our vision is to become a “leading community operatorpromoting happiness in life by continuously providing values for customers”, and we are committed to becoming a propertydeveloper with national footprint.
作为城市更新的推动者，我们致力于改善城市基础设施、公共服务及提升人们生活品质。
As a propeller of the urban renewal, we devoteourselves to improving city infrastructure, public service and quality ofliving.
竞争优势——紧跟国家战略发展，伴随城市更新
全国布局、区域深耕
Competitive strengths – keep up withthe national strategies development, couple with urban renewal
Nationwide presence, focus on key regions
我们是国内一家快速成长的综合性房地产开发商，专注于在中国部分地区开发优质住宅物业。我们的产品主要为住宅，同时涵盖商业、文旅等多种项目类型。截至2020年12月31日，我们处于不同发展阶段的房地产项目共计38个。
We are a fast-growing comprehensive property developer in China, focusingon the development of high-quality residential properties in certain regions inChina. Our products are mainly oriented in residential properties, and also includevarious types of projects, such as commercial and tourism. As of December 31, 2020,we had a total of 38 property projects at various stages of development.
15年的发展，我们在吉林省取得了领先的市场地位，在城市更新中贡献自己的力量，公司总部设在吉林省长春市，2016年集团进入到快速发展阶段，开始向国家重要战略发展区域和热点城市群、经济圈进行业务拓展，采取了“以五大区域为核心的全国布局战略”，目前设立了北方、华北、华中、华东、华南五大区域公司、业务覆盖了哈长城市群、山东半岛城市群、长江中游城市群、长三角城市群、粤港澳大湾区、北部湾城市群等热点区域，遍及中国6个省份的10个城市，实现了全国布局。
After 15 years of development, we have achieved a leading market positionin Jilin Province, and contributed to urban renewal. We are headquartered inChangchun City, Jilin Province. Since 2016, we entered a stage of high-speeddevelopment and began to expand our business to important national strategicdevelopment regions, key national-level city cluster as well as economiccircles. By implementing our “national presence strategy centered on five majorregions”, we have established 5 regional companies in Northern Region, HuabeiRegion, Huazhong Region, Huadong Region and Huanan Region. Our business spread acrossHarbin-Changchun City Cluster, Shandong Peninsula City Cluster,Midstream Yangtze City Cluster, Yangtze River Delta City Cluster, Greater BayArea, Northern Bay City Cluster and other key regions, covering 10 cities within6 provinces in the PRC, achieving a nationwide presence.
风雨前行15载，新星宇控股集团获得了社会各界的认可： 2014-2019连续6年销售面积及销售额都在长春市当地开发商中排名第一，（于2016及2017年获得「中国房地产开发企业200强测评榜单」；自2015年起至2020年获「中国房地产开发企业品牌价值测评榜单——品牌价值东北10强」）2021年，新星宇控股集团获授「2021中国房地产200强」，位列第129名。
After all the winds and rains in the past 15 years, Firstar Holdings Grouphas gained recognition from different fields: From 2014 to 2019, We rankedfirst in terms of both contracted area and amounts of sales for 6 consecutiveyears among local property developers in Changchun . (In 2016 and 2017, We were awarded Best 200 ofChina Real Estate Developers. From 2015 to 2020, we were awarded Top 10 ofChina Real Estate Developers Brand Value in the Northeastern Region.) In2021, According to the China Real Estate Index System ,Firstar Holdings Group alsoranked 129thin the Top 200 China Real Estate Enterprises.
竞争优势——长期发展，动力强劲
多样策略，丰沛土储
Competitive strengths – long term developmentwith strong momentum
Diversified strategies, ample landreserves
我们根据国家和地方房地产市场政策，始终致力于采纳多元化征地战略，丰富及优化我们的土地储备以支撑业务增长，我们于一级市场透过出让流程，也会透过收购持有土地使用权或城市更新项目的公司的股权或对其进行投资，还有与我们的第三方业务伙伴联合征收地块。
In accordance with national and regional real estate market policies, wepersist in a diversified land acquisition strategy to enrich and optimize ourland reserves and support our business growth. We acquire land parcels in theprimary market through transfer process in the primary market or acquire equityinterests or investments in companies that hold land parcels or has urban renewalprojects. Also, we jointly acquire land parcels with our third-party businesspartners.
目前新星宇控股集团的战略土地储备超400万平方米，以及城市更新、棚改项目储备近1300万平方米。
At present, Firstar Holdings Group has a strategic land reserve of morethan 4 million sq.m and a land reserve of nearly 13 million sq.m for urbanrenewal and redevelopment projects .
竞争优势——为客户持续提供价值的幸福生活运营商
优质产品，用心服务
Competitive strengths – leading communityoperator promoting happiness in life by continuously providing values for
our customers
High-quality products, attentiveservice
设计理念上坚持以人为本、不断创新，让建筑设计回归到客户需求的本质。我们提供全方位的产品，以满足目标客户的不同需求。集团设计开发“之系、和系、府系、世家系”四个主要产品系列，并进行持续的产品优化和创新，用优质的客户体验提高竞争力以建立品牌知名度。我们的目标是成为中国领先的房地产开发商，提供高质量的产品。
Adhere to the design concept of people-oriented and continuous innovation,our architectural design can return to the essence of customer needs. Weprovide comprehensive products to meet different demands of our targetcustomers. We have developed four main product series – “Zhi Series, He Series,Fu Series and Shijia Series”. We carry out continuous product optimization andinnovation, and offer high quality customer experience in order to enhance our competitivenessand build our brand reputation. Our target is to become a leading real estatedeveloper in China, which provides high-quality products.
我们物业的高品质服务赢得了业界的广泛认可。
The first-class estate management service of our property has won wide recognitionin the industry.
竞争优势——规范高效的经营管理模式
高效管理、卓越团队
Competitive strengths – standardized andefficient operation and management model
Efficient management and excellent team
我们采取规范、高效的经营管理方式，建立了总部、区域公司和项目公司三层组织架构。我们过去所取得的成就和未来的发展前景取决于我们的质量以及管理团队的经验。我们拥有一支经验丰富、富有远见的管理团队。他们平均拥有20年以上的房地产行业从业经验。
We implement standardized and efficient businessmanagement method and has established a three-tier organizational structure withour headquarters, regional division and project companies. The achievements weobtained and our future development prospects rely on our quality and theexperience of our management team. We own an experienced and visionarymanagement team with an average of more than 20 years of experience in the real estateindustry.
（卢昕博士，现任新星宇控股集团主席、行政总裁兼执行董事，负责制定本集团整体发展及投资策略）；
(Dr. Lu Xin, Chairlady, CEO and executive Director, responsiblefor formulating overall development and investment strategies of our Group)
（王广会先生任执行董事，负责本集团的业务运营及战略发展以及资本市场活动）；
(Mr. Wang Guanghui, Executive Director, responsible for businessoperation, strategic development and capital market activities of our Group)
（王玉华女士任执行董事兼联席公司秘书，负责本集团财务管理及公司秘书事宜）。
(Ms. Wang Yuhua, Executive Director and joint companysecretary, responsible for the financial management and company secretarialmatters of our Group)
我们的营收从2018年的478733万元，2019年的486563万元增加到2020年的·····*****。
Our revenue increased from RMB 4787.33 million in 2018 to RMB 4865.63million in 2019 to RMB ***** million in 2020.
我们的净利润从2018年的50833万元，2019年的53556万元增长至*******万元。实现稳健式发展。
Our net profit increased from RMB 508.33 million in 2018 to RMB 535.56million in 2019,****** achieving a stable increase.
我们将继续深化“五大区域为核心的全国布局战略”，强化在五大区域的市场地位，继续获取城市更新项目，积极向高潜力城市拓展，进一步优化产品结构，升级服务，提升品牌价值，通过规范化管理和综合运营模式，提高运营效率，降低成本，建立具有竞争力的薪酬体系，持续打造人才队伍。持续建立多元化融资渠道，完善资本结构，为舒适人居助力，为美好生活赋能！
We will continue to deepen the “national presence strategy centered on fivemajor regions” and strengthen our market position in the 5 regions. Besides, wewill continue to acquire urban renewal projects and actively expand ourbusiness to high potential cities, further optimize product structures, update servicesand enhance brand values. Through standardized management and comprehensiveoperation model, we will improve operational efficiency, reduce costs, establisha competitive salary system and continue to build a talent team. Furthermore, wewill continue to establish diversified financing channels and improve the capitalstructure. In addition, we will insist on providing a pleasant livingenvironment and empowering a better life!
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By 陈飞扬英语配音大师新星宇控股集团有限公司，成立于2006年，是吉林省长春市领先及知名的物业开发商之一，专注于为客户提供配备商业物业及配套设施的优质住宅物业，秉承着“为客户持续提供价值的幸福生活运营商”的愿景，致力成为业务遍及全国的物业开发商。
Established in 2006, Firstar Holdings Group Limited is one of the leadingand well-known propertydevelopers in Changchun, Jilin Province, focusing on providing qualityresidental properties with commercial properties and ancillary facilities forcustomers. Our vision is to become a “leading community operatorpromoting happiness in life by continuously providing values for customers”, and we are committed to becoming a propertydeveloper with national footprint.
作为城市更新的推动者，我们致力于改善城市基础设施、公共服务及提升人们生活品质。
As a propeller of the urban renewal, we devoteourselves to improving city infrastructure, public service and quality ofliving.
竞争优势——紧跟国家战略发展，伴随城市更新
全国布局、区域深耕
Competitive strengths – keep up withthe national strategies development, couple with urban renewal
Nationwide presence, focus on key regions
我们是国内一家快速成长的综合性房地产开发商，专注于在中国部分地区开发优质住宅物业。我们的产品主要为住宅，同时涵盖商业、文旅等多种项目类型。截至2020年12月31日，我们处于不同发展阶段的房地产项目共计38个。
We are a fast-growing comprehensive property developer in China, focusingon the development of high-quality residential properties in certain regions inChina. Our products are mainly oriented in residential properties, and also includevarious types of projects, such as commercial and tourism. As of December 31, 2020,we had a total of 38 property projects at various stages of development.
15年的发展，我们在吉林省取得了领先的市场地位，在城市更新中贡献自己的力量，公司总部设在吉林省长春市，2016年集团进入到快速发展阶段，开始向国家重要战略发展区域和热点城市群、经济圈进行业务拓展，采取了“以五大区域为核心的全国布局战略”，目前设立了北方、华北、华中、华东、华南五大区域公司、业务覆盖了哈长城市群、山东半岛城市群、长江中游城市群、长三角城市群、粤港澳大湾区、北部湾城市群等热点区域，遍及中国6个省份的10个城市，实现了全国布局。
After 15 years of development, we have achieved a leading market positionin Jilin Province, and contributed to urban renewal. We are headquartered inChangchun City, Jilin Province. Since 2016, we entered a stage of high-speeddevelopment and began to expand our business to important national strategicdevelopment regions, key national-level city cluster as well as economiccircles. By implementing our “national presence strategy centered on five majorregions”, we have established 5 regional companies in Northern Region, HuabeiRegion, Huazhong Region, Huadong Region and Huanan Region. Our business spread acrossHarbin-Changchun City Cluster, Shandong Peninsula City Cluster,Midstream Yangtze City Cluster, Yangtze River Delta City Cluster, Greater BayArea, Northern Bay City Cluster and other key regions, covering 10 cities within6 provinces in the PRC, achieving a nationwide presence.
风雨前行15载，新星宇控股集团获得了社会各界的认可： 2014-2019连续6年销售面积及销售额都在长春市当地开发商中排名第一，（于2016及2017年获得「中国房地产开发企业200强测评榜单」；自2015年起至2020年获「中国房地产开发企业品牌价值测评榜单——品牌价值东北10强」）2021年，新星宇控股集团获授「2021中国房地产200强」，位列第129名。
After all the winds and rains in the past 15 years, Firstar Holdings Grouphas gained recognition from different fields: From 2014 to 2019, We rankedfirst in terms of both contracted area and amounts of sales for 6 consecutiveyears among local property developers in Changchun . (In 2016 and 2017, We were awarded Best 200 ofChina Real Estate Developers. From 2015 to 2020, we were awarded Top 10 ofChina Real Estate Developers Brand Value in the Northeastern Region.) In2021, According to the China Real Estate Index System ,Firstar Holdings Group alsoranked 129thin the Top 200 China Real Estate Enterprises.
竞争优势——长期发展，动力强劲
多样策略，丰沛土储
Competitive strengths – long term developmentwith strong momentum
Diversified strategies, ample landreserves
我们根据国家和地方房地产市场政策，始终致力于采纳多元化征地战略，丰富及优化我们的土地储备以支撑业务增长，我们于一级市场透过出让流程，也会透过收购持有土地使用权或城市更新项目的公司的股权或对其进行投资，还有与我们的第三方业务伙伴联合征收地块。
In accordance with national and regional real estate market policies, wepersist in a diversified land acquisition strategy to enrich and optimize ourland reserves and support our business growth. We acquire land parcels in theprimary market through transfer process in the primary market or acquire equityinterests or investments in companies that hold land parcels or has urban renewalprojects. Also, we jointly acquire land parcels with our third-party businesspartners.
目前新星宇控股集团的战略土地储备超400万平方米，以及城市更新、棚改项目储备近1300万平方米。
At present, Firstar Holdings Group has a strategic land reserve of morethan 4 million sq.m and a land reserve of nearly 13 million sq.m for urbanrenewal and redevelopment projects .
竞争优势——为客户持续提供价值的幸福生活运营商
优质产品，用心服务
Competitive strengths – leading communityoperator promoting happiness in life by continuously providing values for
our customers
High-quality products, attentiveservice
设计理念上坚持以人为本、不断创新，让建筑设计回归到客户需求的本质。我们提供全方位的产品，以满足目标客户的不同需求。集团设计开发“之系、和系、府系、世家系”四个主要产品系列，并进行持续的产品优化和创新，用优质的客户体验提高竞争力以建立品牌知名度。我们的目标是成为中国领先的房地产开发商，提供高质量的产品。
Adhere to the design concept of people-oriented and continuous innovation,our architectural design can return to the essence of customer needs. Weprovide comprehensive products to meet different demands of our targetcustomers. We have developed four main product series – “Zhi Series, He Series,Fu Series and Shijia Series”. We carry out continuous product optimization andinnovation, and offer high quality customer experience in order to enhance our competitivenessand build our brand reputation. Our target is to become a leading real estatedeveloper in China, which provides high-quality products.
我们物业的高品质服务赢得了业界的广泛认可。
The first-class estate management service of our property has won wide recognitionin the industry.
竞争优势——规范高效的经营管理模式
高效管理、卓越团队
Competitive strengths – standardized andefficient operation and management model
Efficient management and excellent team
我们采取规范、高效的经营管理方式，建立了总部、区域公司和项目公司三层组织架构。我们过去所取得的成就和未来的发展前景取决于我们的质量以及管理团队的经验。我们拥有一支经验丰富、富有远见的管理团队。他们平均拥有20年以上的房地产行业从业经验。
We implement standardized and efficient businessmanagement method and has established a three-tier organizational structure withour headquarters, regional division and project companies. The achievements weobtained and our future development prospects rely on our quality and theexperience of our management team. We own an experienced and visionarymanagement team with an average of more than 20 years of experience in the real estateindustry.
（卢昕博士，现任新星宇控股集团主席、行政总裁兼执行董事，负责制定本集团整体发展及投资策略）；
(Dr. Lu Xin, Chairlady, CEO and executive Director, responsiblefor formulating overall development and investment strategies of our Group)
（王广会先生任执行董事，负责本集团的业务运营及战略发展以及资本市场活动）；
(Mr. Wang Guanghui, Executive Director, responsible for businessoperation, strategic development and capital market activities of our Group)
（王玉华女士任执行董事兼联席公司秘书，负责本集团财务管理及公司秘书事宜）。
(Ms. Wang Yuhua, Executive Director and joint companysecretary, responsible for the financial management and company secretarialmatters of our Group)
我们的营收从2018年的478733万元，2019年的486563万元增加到2020年的·····*****。
Our revenue increased from RMB 4787.33 million in 2018 to RMB 4865.63million in 2019 to RMB ***** million in 2020.
我们的净利润从2018年的50833万元，2019年的53556万元增长至*******万元。实现稳健式发展。
Our net profit increased from RMB 508.33 million in 2018 to RMB 535.56million in 2019,****** achieving a stable increase.
我们将继续深化“五大区域为核心的全国布局战略”，强化在五大区域的市场地位，继续获取城市更新项目，积极向高潜力城市拓展，进一步优化产品结构，升级服务，提升品牌价值，通过规范化管理和综合运营模式，提高运营效率，降低成本，建立具有竞争力的薪酬体系，持续打造人才队伍。持续建立多元化融资渠道，完善资本结构，为舒适人居助力，为美好生活赋能！
We will continue to deepen the “national presence strategy centered on fivemajor regions” and strengthen our market position in the 5 regions. Besides, wewill continue to acquire urban renewal projects and actively expand ourbusiness to high potential cities, further optimize product structures, update servicesand enhance brand values. Through standardized management and comprehensiveoperation model, we will improve operational efficiency, reduce costs, establisha competitive salary system and continue to build a talent team. Furthermore, wewill continue to establish diversified financing channels and improve the capitalstructure. In addition, we will insist on providing a pleasant livingenvironment and empowering a better life!