In this episode, I explore the idea that we are entering an era where it is no longer possible to survive without accumulated trust. Drawing from personal experiences in Bangkok with food delivery and taxis, I explain how some markets once operated with “zero trust,” relying on one-time transactions. However, with the rise of platforms and rating systems, trust is now quantified and enforced. This shift improves service quality but also transforms human behavior, pushing people toward constant self-optimization. Ultimately, I discuss the emerging divide between those who build trust as an asset and those who remain stuck in disposable, one-off interactions.