Xperience

In an era when every organization is investing in better customer experiences, what separates brands that earn satisfaction from those that inspire genuine emotional connection? In this inaugural episode of the Xperience Podcast, host Melissa Dixon and Peter Graf, Chief Strategy Officer at Genesys, sit down with Rebecca Mequin, Head of Customer Experience at Ferrari, to examine what happens when a brand relationship shifts from transactional to personal. Together, they explore the psychology of brand love, the rituals and moments that forge it, and what leaders across every industry can learn to design experiences that create customers for life.

genesys.com/xperience/podcast

Introducing Xperience, a new podcast from Genesys exploring the human, economic and technological forces redefining customer experiences. Each episode brings together business leaders, experts and innovators for candid conversations about AI, customer loyalty and what it takes to compete in today's experience economy.

Full episodes launch September 29th on Spotify, Apple and YouTube. Subscribe now and be the first to know.