This week on the XTRAORDINARY podcast, we have our guest: musician Elmo Lovano! He is a professional musician, musical director, producer, and the founder and CEO of Jammcard: The Music Professionals Network. He started touring at age 15 and has recorded and performed with Skrillex, Miley Cyrus, Juliette Lewis, Christina Perri, and Kilo Kish, among many others. He endorses Remo Drumheads, Vic Firth Drumsticks, Pearl Drums, and Sabian Cymbals.

Elex Michaelson joins us on the Xtraordinary podcast to talk about his interesting political career in journalism, news, and more.

🎙️ Welcome to XTRAordinary! This week, we're thrilled to have the innovative Lauren Blake join us to explore the exciting world of HYDRA. We kick off the episode with a deep dive into HYDRA's mission and vision, unraveling the story behind its unique name and branding. Lauren sheds light on the crucial component NAD, its sources, and how it fits into HYDRA's wellness approach.

The conversation then shifts to the challenges Lauren faced while building HYDRA and how the brand leverages social media to connect with its audience. We delve into the creative strategies behind HYDRA’s content and navigate the complexities of social media algorithms. Lauren also shares insights into effective marketing strategies and her vision for the brand's future.

We discuss the anticipated timeline for seeing HYDRA on store shelves, Lauren’s favorite workouts, and her experiences with fitness. The episode also covers HYDRA’s strategic partnerships, Lauren’s views on Botox, and exciting new developments within the brand.

Join us for an engaging and inspiring conversation filled with insights on wellness, branding, and the future of HYDRA! 🌟

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CHECK OUT OUR GUEST - LAUREN BLAKE

Instagram: https://www.instagram.com/laurenblakeee/

HYDRA’s Instagram: https://www.instagram.com/hydrapowders/

TIMESTAMPS: 

00:00 - Welcome to XTRAordinary, Lauren! 💥

1:45 - About Hydra

9:58 - Where do you get NAD?

12:08 - Hydra-dragon & the branding

17:47 - Biggest struggle in the process

23:40 - Social media story 📱

26:56 - Content creation with HYDRA

28:42 - Social Media Algorithm

30:37 - Marketing for HYDRA32:40 - Where do you take HYRDA from here?

34:25 - Timeline for Hydra to be in stores 🏪

36:36 - Lauren’s Favorite Workouts💪

39:52 - Running a Marathon 🏃‍♂️

45:12 - Partnerships for HYDRA

46:07 - Botox

54:30 - New updates on HYDRA 👀

1:02:35 - Thank You For Being On The Show, Lauren!