What is your purpose? What societal impact are you driving? Patrick Decker, CEO of Xylem, shares how this water technology company is helping to tackle these questions while tackling big issues impacting society and the planet (such as water scarcity, water infrastructure and emissions), leveraging everything from effective communication to technology (AI and digital twins) and innovative demand deposit accounts.

On this episode, released ahead of the UN 2023 Water Conference, Decker shares the virtuous circle purpose creates - how it draws motivated people to join teams, attracts partners and commercial teams, drives fresh thinking and keeps a cross-section of groups aligned on big goals. Decker shared the practical ways leaders can keep teams in touch with a shared purpose -- from aligned communication (that sidesteps confusion) to a simple question asked at the top of meetings to keep conversations focused.