In Pittsburghese, the word slippy means slippery but, for some reason, the Pittsburghers can't seem to get the ER in there. In the meantime, George, Rachael and John talk about what is happening with twitter right now. Is it a stable platform on which your clients want to be represented? Let us know what YOU think after you listen.

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Do you actively listen to the social media threads? Not just following hashtags, but actually listening for key words? If you aren't then you may be missing opportunities to repurpose some of your greatest content!

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Just like the 3 rivers in Pittsburgh, you need to think in 3 ratios when using video on your social. And, is good audio REALLY that important? George, Rachael and John talk about the importance of the perfect visual fit!

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So you have peeps that monitor hashtags and follow your competitors and peers. Is that the extent of your "social listening?" It should be more!!!! George, Rachael and John yak it up about listening!

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How do you get more than 4-6 % of the audience to see your social media content? Is viral really a planned form of organic plus paid? George reflects on his Super Bowl TV commercial that went "viral" after one airing!

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George Potts is the founder and CEO of a digital media firm, Fifth Influence, based in Pittsburgh. John Chamberlin and Rachael Rennebeck are the founders and partners of a boutique agency, YaJagoff Media, that does marketing, public relations and social media content. This podcast is a podcast for marketers by marketers. We hope you enjoy the quick digital marketing tidbits with a Pittsburgh-ese slant!

We are proud to be part of the Marketing Podcast Network!

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