BUILD with Blake Bartlett

Yamini Rangan (HubSpot): Redefining Growth

02.03.2021 - By OpenView Venture PartnersPlay

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2020 was a year of change and redefinition across the board for software companies. Yamini Rangan is HubSpot’s Chief Customer Officer, and she believes that when customers are struggling to adapt to change, the concept of “growth” itself needs to be redefined if your goal is to truly put customers first. Hear her advice for how to practice customer empathy by embracing the “customer-in, NOT function-out” approach to org design and GTM strategy.

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