Yanina Ledovaya is a psychologist and researcher. Currently, she is a cognitive research subteam lead and marketing analyst at an international IT company. In the past - an academic psychologist and lecturer at St. Petersburg State University and the Higher School of Economics. Engaged in research on social networks, "dark personality traits" and the phenomenon of moral disengagement, organized Russia's first interdisciplinary academic study of the behavior of Facebook users. She also researched conceptual thinking and intelligence and taught design thinking at a business school. She is currently engaged in qualitative research in the field of user experience, developer experience, customer experience, and employee experience, as well as research on trends and the future at an IT company.

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