UnHerd's Freddie Sayers speaks with Yanis Varoufakis about the unsettling rise of AI-generated deepfakes, using Varoufakis’s own experience as one of the most synthesised figures on YouTube as a chilling case study. The conversation delves into the "techno-feudal" power structures of Big Tech, where algorithms prioritise engagement and "rent-seeking" over truth, allowing misinformation to spread rapidly while the victims struggle to reclaim their own digital identities.

Moving beyond the personal, they explore an imminent future in which audiovisual evidence can no longer be trusted, debating whether this will lead to a new era where arguments are judged solely on their merits, or a return to a medieval-like state where high-quality information becomes a luxury for the elite while the masses are left to navigate a sea of fabricated content.

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