Ask Ruth Bernstein about her concept of Brand Beacons, and she’ll tell you they set the next standards in business.  While that may sound like a monumental task or an extraordinary description of a brand’s potential, after a 30-minute conversation, I was convinced about the power of beacon status.   Ruth Bernstein is the CEO and Co-Founder of Yard NYC, an independent creative company that helps inspire cultural and emotional connections to brands.  She proves that brands can transform companies, communities, and causes—and that’s just a start.   
Today, we discuss some of her foundational beliefs and some of the brands that achieve the highest aspirations of beacon status.