pMany SaaS startups are launched out of services companies. Yaw was running an agency building apps, and kept seeing a consistent pain point in his ecommerce clients’ workflows. So he built a SaaS product to address the need, and boom💥, his startup Malomo was born. This is a common founding story, but it’s often underappreciated as an entrepreneurial path. Hear Yaw’s story, and what other services founders can learn from his journey./ppbr/ppstrongKey Takeaways:/strong/pp[3:56] Best practices for building products that Yaw has learned as an agency founder and a SaaS founder/pp[11:36] Yaws path from building products for others to building something of his own/pp[17:25] Validating a solution before building/pp[20:36] A walled garden between Malomos product and services teams/pp[25:18] The role of services in a SaaS company/ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/yawaning/ rel=noopener noreferrer target=_blankYaw Aning, Cofounder and CEO of Malomo/a/ppa href=https://gomalomo.com/ rel=noopener noreferrer target=_blankMalomo/a/ppSubscribe tostrongnbsp;/stronga href=https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg rel=noopener noreferrer target=_blankBlake Bartlett on YouTube/a.nbsp;/ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p