What if the pressure to look perfect online is the exact thing holding you back? Encanto shows us why. Mirabel's "lack" of a gift was actually her superpower. And that's exactly what Jana Oman discovered when she stopped copying other real estate agents and started being herself on TikTok.
🎯 3 Actionable Takeaways
1. List What Comes Naturally – Focus on what feels easy, not what you “should.” Why it works: Authentic strengths attract the right people; performed ones attract everyone else.
2. Post Stories, Not Reels – Share your day, food, or adventures. Why it works: Low-stakes practice helps you get comfortable on camera.
3. Watch Yourself Back – Notice how you move, talk, or flip your hair. Why it works: You can’t improve what you don’t see, and people already like you.
In this episode, Jana Oman, a real estate agent who built her business on TikTok, joins me to talk about what happens when you stop trying to fit in and start showing up as yourself. Her journey mirrors Mirabel in Encanto: tech career → pressured to cold call and door knock → realizing her “lack” of traditional skills was her edge → TikTok success by being authentically herself.
Using Encanto as our lens, we explore why Mirabel’s lack of a visible gift lets her truly see and hold her family together. Similarly, Jana’s choice to not fit the “successful realtor” mold is what made the right clients find her.
CHAPTERS:
0:00 - Introduction: Pressure to Look Polished Online
0:40 - Jana's Background: From Coding at Age 8 to Real Estate
4:35 - The Shift to Real Estate: "This Looks Easy"
9:10 - 🎬 ENCANTO CONNECTION: Feeling Like You Don't Belong
11:04 - What Gave Jana Courage to Keep Going
15:06 - The Uncomfortable Truth: Watching Yourself Back
19:51 - The Shift: "I Don't Care What Anyone Thinks"
21:13 - 💥 THE TIKTOK BREAKTHROUGH
22:48 - Why TikTok Rewards Authenticity
24:38 - 🎬 ENCANTO: Mirabel's Journey
28:48 - Mirabel's Real Gift: Love & Holding Family Together
30:02 - Louisa's Pressure: "Surface Pressure"
32:01 - Abuela's Role: When Gifts Become More Important Than People
33:14 - Finding What Comes Easy to You
44:37 - 🎯 3 ACTIONABLE TAKEAWAYS (Full Breakdown)
45:44 - List What Comes Easy, Start Posting Stories, Watch Yourself
ABOUT JANA OMAN:
Jana Oman is a real estate agent in Salt Lake and Davis Counties, Utah, who grew her business through authentic social media—especially TikTok. A tech whiz since age 8 and former systems administrator, she brings a smart, tech-savvy approach to marketing. Skipping cold calls and door knocking, Jana connects with clients through her personality, Harry Potter references, and genuine style. Fluent in English and Spanish, she helps first-time buyers and others discover what’s possible.
Connect with Jana:
📱 TikTok: [link (https://www.tiktok.com/@jana.oman)]
📸 Instagram: [link (www.instagram.com/janaoman_)] and Facebook: [link (www.facebook.com/janaomanarche)]
🏡 Website: [link (https://janasellsutah.com/)]
LinkedIn: [link (https://www.linkedin.com/in/janaoman/)]
💬 Continue the conversation:
- What are you overthinking about posting online?
- What comes naturally to you that you've been ignoring?
- Have you watched yourself back on video? (It's uncomfortable but necessary!)